Shadlee
Tetra Pak Juice Packaging for SHADLEE Co., Ltd.
Shadlee Juices are made in 8 fruit flavors. For example pineapple, mango, sour cherry and etc,. In a simple and small research, the design team found that what are the subjects which people, specially youths like more. So the project was started. The packages are designed with colorful and flat illustration. In each package there are some objects with many details, for instant there is a fantasy face with some nature element, like leaves and fruits or a musical instrument, sport or fashion stuff and etc,. The color of each package is related to the color of it's fruit or flavor.
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Shadlee by Mohammadreza Eslamparast
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Tetra Pak Juice Packaging by Mohammadreza Eslamparast
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Mohammadreza Eslamparast Shadlee
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Mohammadreza Eslamparast Tetra Pak Juice Packaging
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Mohammadreza Eslamparast Designer Portrait Photo
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SHADLEE Co Ltd Brand Logo
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Shadlee Tetra Pak Juice Packaging Press Releases
Availability alert: Press releases for Shadlee in languages including English.
Shadlee Tetra Pak Juice Packaging Media Articles
Ready-to-feature articles on Shadlee are available in these languages: Spanish, Dutch, Italian, English, German, French, Portuguese, Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), Hindi, Turkish and Arabic (Standard), for your convenience.
Unique Properties
Most juice packages have designed with real pictures of fruits and related elements but they are different. They are drawn by hand in Cubism Style.
Tags
Juice, Teenagers, Colorful, Music Fans, Sports, joy, Flat Illustrations, Cubism Style, Fruits, Tetra Pak
Production Technology
All fantasy faces, fruits and elements were doodled and drawn on paper, then they were scanned. After that they were illustrated by computer by Adobe Illustrator. In some cases they were edited several times.
Design Challenge
There were 3 hard part: 1.There were 8 flavors. Choosing 8 colors that show the flavors and not to be similar the other colors. 2. This kind of style has many details and managing them to have a good aspect was the second hard part. 3. The visual unity in all the flavors was important.
Project Duration
May - Jun 2020, Tehran, Iran
Operation Flow
Cubism style is attractive and pleasant for every generation. Also TETRA PAK Print is Flexography and it is limited, because of this Eslamparast Studio decided not to use gradients colors and use flat colors.
Research
Before design, the design group researched about 2 weeks to see the concept and appearance of other packagings in markets to know and find their path. To be different and attractive, and because of the limitation of Flexography Print, they decided to design in Cubism style with flat colors.
Inspiration
The main reason that inspired to design these juice packages in this different appearance was to make them distinct on shelves for getting attention of every generation. Most people like Cubism Style.
Image Credits
All Images: Photographer Samyar Eslamparast, Illustrator Mohammadreza Eslamprast, 2020.
Project Overview
Shadlee Tetra Pak Juice Packaging has been a Silver winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Mohammadreza Eslamparast was recognized with the coveted Silver A' Design Award in 2022, a testament to excellence of their work Shadlee Tetra Pak Juice Packaging.
Mohammadreza Eslamparast Press Releases
Explore the world of Mohammadreza Eslamparast through our press releases, designed for media members to use freely and enrich your content. Now available: Immediate access to 2 press releases for journalists.
Introducing Shadlee: Tetra Pak Juice Packaging in Cubism Style by Mohammadreza Eslamparast
Discover the unique Tetra Pak juice packaging designed by Mohammadreza Eslamparast, inspired by Cubism and aimed at attracting every generation with its distinct appearance and flat illustrations.
Mohammadreza Eslamparast Newsroom
Find inspiration and award-winning creativity within the Mohammadreza Eslamparast Newsroom.
