Shadlee

Mocktail Drinks for Shadlee Co., Ltd.

Mocktail drink is a type of non-alcoholic drink that is produced for people who do not drink alcohol at parties. This is a kind of fancy fruit flavored drink that is usually used in parties, coffee shops, etc. Images of stylized animals are used to differentiate the design from other competitors. They were drawn by hand in a modern style to attract more attention on the shelf. High contrast colours are used. First, the labels were designed, then its cardboard box. The cardboard box is made to carry the bottle easier and even giving as a gift.

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Download Press Kit № 150114 Mocktail Drinks for Shadlee Co., Ltd. by Mohammadreza Eslamparast to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Shadlee by Mohammadreza Eslamparast

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Mocktail Drinks by Mohammadreza Eslamparast

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Mohammadreza Eslamparast Shadlee

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Mohammadreza Eslamparast Mocktail Drinks

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Mohammadreza Eslamparast Designer Portrait Photo

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Shadlee Co Ltd Brand Logo

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Shadlee Mocktail Drinks Press Releases

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Shadlee Mocktail Drinks Media Articles

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Unique Properties

Special animal images are used to differentiate the design from other competitors. They are hand drawn in a modern style. High-contrast colors were used to attract more attention on the shelf.

Tags

Mocktail, Drink, Colorful, Party Drink, Flat Illustrations, Modern Style, Label, Mythical Animals

Production Technology

All the fantasy faces were first selected from the photos, the photos were simplified into geometric forms on paper and finally scanned, Then they were rendered by computer using Adobe Illustrator. In some cases, they were edited several times.

Design Challenge

There were 5 flavors. Selection of 5 animals with visual appeals. Simplifying the forms of animal's faces with a lot of details and colors to make them more harmonious and attractive. Visual unity was important in all flavors.

Project Duration

The project started in June 2019 in Tehran and finished in September 2019 in Tehran.

Operation Flow

Mocktail drink is a kind of non-alcoholic drink for people who prefer not drink alcohol at parties.

Research

Before designing, the design team researched for about 2-3 weeks to see the concept and appearance of other packaging in the markets to know and find their path of design. The imaging technique was chosen to be different and attractive. The design was carried out using a completely colorful space, full of contrast and flat surfaces.

Inspiration

The illustration of popular animals with various colored cuts is attractive and pleasant for every generation. This method helped to create a colorful and happy atmosphere in the design of the label.

Image Credits

Image #1: Illustrator Mohammadreza Eslamparast, 2019. Image #2: Illustrator Mohammadreza Eslamparast, 2019. Image #3: Illustrator Mohammadreza Eslamparast, 2019. Image #4: Illustrator Mohammadreza Eslamparast, 2019. Image #5: Illustrator Mohammadreza Eslamparast, 2019.

Project Overview

Shadlee Mocktail Drinks has been a Bronze winner in the Packaging Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Mohammadreza Eslamparast was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work Shadlee Mocktail Drinks.

Mohammadreza Eslamparast Press Releases

Explore the world of Mohammadreza Eslamparast through our press releases, designed for media members to use freely and enrich your content. Journalists, gain instant access to 3 press releases today.

Shadlee: A Colorful and Happy Mocktail Drink Label Design

Introducing Shadlee, a vibrant and distinctive mocktail drink label design created by Mohammadreza Eslamparast in Tehran, Iran. The design features hand-drawn, modern-style illustrations of mythical animals, using high-contrast colors to attract attention and create a joyful atmosphere.

Mohammadreza Eslamparast Newsroom

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