Black Tea Box for DELPASAND
Delpasand has 2 kinds of tea, Ceylon and Iranian tea. Ceylon has 2 kinds of tea, Aromatic and original. The color black was chosen because of the color of dried tea and to make them different on shelves, they were illustrated. The teapot and farm illustration shows their countries' content. the symbols, farm, farmer, elephant and the temple are used to show Ceylon and the symbols, Iran farms are used to show Iranian tea. Different sharp colors are used to make easier them to chose.
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Delpasand has 2 kinds of tea, Ceylon and Iranian tea. Ceylon has 2 kinds of tea,Aromatic and original. The color black was chosen because of the color of dried tea and to make them different on shelves, they were illustrated. The teapot and farm illustration shows their countries' content. the symbols, farm, farmer, elephant and the temple are used to show Ceylon and the symbols, Iran farms are used to show Iranian tea. Different sharp colors are used to make easier them to chose.
Black Tea, Illustration, Colorful, Modern Design, Drink, Hot drink,
Offset print on the cardboard in 5 colors, CMYK and one Pantone color in each artwork with UV and emboss.
Many objects, characters and their colors in a small teapot on the packaging was the main Challenge.
April - May 2022, Tehran, Iran
To make the design friendly, the illustration was chosen, because it made the design like a story to contact the customers.
Before design, the design group researched about 10 days to see the concept and appearance of other packagings in markets to know and find their path. To make them different and attractive it has been decided to design in flatten illustration because the other packaging were designed with real picture.
A teapot was chosen as a symbol of tea and hot drink. The tea farm was the main subject of design. The atmosphere of each Ceylon and Iran is different so their countries' symbols were chosen.
Illustrator Mohammadreza Eslamprast, 2022. Assistant: Samyar Eslamparast and Soodabe Zomorodi.
Delpasand Black Tea Box has been a Iron winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Mohammadreza Eslamparast was recognized with the coveted Iron A' Design Award in 2025, a testament to excellence of their work Delpasand Black Tea Box.
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