Cidih

Brand Identity for Peng Wang

Cidh is an educational and scientific research base jointly built by Tsinghua University and Politecnico di Milano in Milan, Italy, on the afternoon of February 22, 2017, witnessed by Chinese President Xi Jinping and Italian President Sergio Mattarella. They needed a brand identity that was inclusive and international, so we designed the positive and negative shapes to reflect the founding purpose of Cidh. They have used this brand identity throughout their space, website, and products.

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CIDIH by Peng Wang

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Brand Identity by Peng Wang

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Peng Wang CIDIH

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Peng Wang Brand Identity

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Peng Wang Designer Portrait Photo

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Cidih Brand Identity Press Releases

Explore press materials for Cidih, available in languages such as English.

Cidih Brand Identity Media Articles

Our articles on Cidih, prepared for immediate use, are offered in several languages, including Dutch, Italian, Turkish, French, Chinese (Mandarin), Spanish, German, Portuguese, Indonesian, Japanese, Russian, Hindi, Korean, English and Arabic (Standard).

Unique Properties

CIDIH is an educational and scientific research base jointly built by Tsinghua University and Politecnico di Milano in Milan, Italy, on the afternoon of February 22, 2017, witnessed by Chinese President Xi Jinping and Italian President Sergio Mattarella. They needed a brand identity that was inclusive and international, so we designed the positive and negative shapes to reflect the founding purpose of CIDIH. They have used this brand identity throughout their space, website and products.

Tags

Brand Identity, Logo, VI

Production Technology

C and D are positive and negative to each other, symbolizing the harmonious unity of theory and practice, as well as the inclusiveness of cidih as an international platform. The semicircle in the middle symbolizes the rising sun and the ignition and transmission of the fire of design innovation. H symbolizes hub. The negative shape of H is the silhouette of cidih, which reflects the connection of international design innovation resources with cidih as the center.

Design Challenge

CIDIH is a comprehensive organization. The content of its brand concept is both broad and abstract. How to express these concepts in the design has become the biggest difficulty of this project. We solved this problem through the design of positive and negative letters.

Project Duration

The project was started in November, 2020 and put into operation in May, 2021.

Operation Flow

A user who comes into contact with cidih for the first time cannot immediately understand the service purpose of the institution. He needs to have a good first impression. Through contact with the brand logo, the user can gradually penetrate the brand concept of the institution in his mind, so as to facilitate a more smooth understanding of the institution in the future.

Research

Through the research on the design of letter positive and negative shapes, I found a new design language, which turns the contingency of letter positive and negative shapes into necessity and rationalizes it. This method can help more brands to explain the brand concept, and even reduce the waste of ink in printers.

Inspiration

There are positive and negative shapes between different letters, and there is contingency. I have been wondering whether I can create a font that can express two letters through positive and negative shapes, and how to make this contingency more meaningful in the design. In general brand identity projects, complex design may affect the identifiability, but I want to know whether positive and negative shapes can be used to match the brand tone. These ideas became the inspiration of this design.

Project Overview

Cidih Brand Identity has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit Peng Wang.

Iron Recognition

Peng Wang was recognized with the coveted Iron A' Design Award in 2023, a testament to excellence of their work Cidih Brand Identity.

Peng Wang Press Releases

For journalists seeking engaging content: Explore our press releases featuring Peng Wang's work, freely available for incorporation into your stories. Press members can now immediately access 1 press releases.

Positive and Negative Font Design Reflecting the Inclusive Brand Identity of CIDIH

Peng Wang's innovative positive and negative font design for CIDIH reflects the inclusive and international brand identity, promoting a harmonious unity of theory and practice.

Peng Wang Newsroom

Dive into Peng Wang Newsroom to explore celebrated designs and projects.