'Jiangshiguo State Liquor' by Zhu Hai: Innovation in Packaging

Jiangshiguo State Liquor

Packaging for Zhu Hai

Jiangshiguo State Liquor takes the spirit of ingenuity, which has been passed down for thousands of years by Chinese liquor-maker, as the starting point, and incorporates it into the bottle to convey the scenery of China's mountains and rivers, culture and flavor through this bottle, so as to convey to consumers its embodied ongoing exploration, persistence, refinement, sharing and inheritance of Chinese ingenuity to consumers through its simple and exquisite package.

Zhu Hai 2023 Professional Silver Press Kit № 142537

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Jiangshiguo State Liquor by Zhu Hai

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Packaging by Zhu Hai

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Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Photo credits are listed in the Image Credits Section.

Zhu Hai Jiangshiguo State Liquor

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. For photo credit information, refer to the Image Credits Section.

Zhu Hai Packaging

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. For photo credit information, refer to the Image Credits Section.

Jiangshiguo State Liquor Packaging Press Releases

For Jiangshiguo State Liquor, find press releases in a variety of languages: English.

Jiangshiguo State Liquor Packaging Media Articles

For immediate use: Jiangshiguo State Liquor articles, available in languages such as French, German, Dutch, Italian, Turkish, Arabic (Standard), Korean, Indonesian, Japanese, Russian, Hindi, Chinese (Mandarin), English, Portuguese and Spanish, to enrich your content.

Unique Properties

Jiangshiguo State Liquor is a limited collection jiang-flavor liquor. Sticking to the concept of simplicity, the product package symbolizes China's prosperous lands and rivers through the vivid relievo. The spirit of ingenuity of Chinese liquor-makers has also been integrated into the design, presenting a unique and classic flavor of Chinese liquor.

Production Technology

The bottle cap is made of solid wood and metal with the richer texture of wood grain and gilding. The surface is outlined with golden lines and core elements, including the trend lines of mountains and golden dots, which echoes the bottle design. The two sides are illustrated with auspicious clouds and Loong, which are the most representative Chinese patterns. The Loong stands for the noble Chinese emperors and a prosperous country to convey the classic flavor of State Liquor directly.

Design Challenge

Unlike other liquor packages in the market, this product is a pioneer to utilize convex trend lines of mountains and golden dots as the major elements. This not only symbolizes the prosperous lands and rivers vividly but also expresses a lingering flavor of the liquor. And the gradual color on the product package changes from light blue to ink blue presents a view of the blue sky and lush mountains, and intuitively conveys the increasingly stronger flavor over time.

Project Duration

Jiangshiguo State Liquor was developed in May 2021 in Chengdu, China, and was launched in Guizhou in May 2022.

Operation Flow

The relievo of mountain trend lines on the bottle follows ergonomics, which not only makes it a high-end gift but also fit hands for easier grip that is not prone to slip. Its package can be pulled and opened, which can give consumers a stronger sense of ritual when opening compared with common cap-opening liquor bottles.

Research

As China state liquor, the liquor culture represented by Baijiu one of Chinese liquor has been spread for thousands of years thanks the inheritance and persistence of Chinese liquor-maker. Tasting the liquor can lead users to associate it with the state liquor and the liquor culture embodied can raise social awareness of traditional Chinese culture, leading to the inheritance and spread of Chinese liquor culture.

Inspiration

Inspired by the Chinese ingenuity, Jiangshiguo State Liquor introduces its embodied ongoing exploration, persistence, refinement, sharing and inheritance of Chinese ingenuity to consumers through its simple and exquisite package. This leads to an understanding of Chinese liquor culture to boost Chinese culture confidence.

Project Overview

Jiangshiguo State Liquor Packaging has been a Silver winner in the Packaging Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit Zhu Hai.

Silver Recognition

Zhu Hai was recognized with the coveted Silver A' Design Award in 2023, a testament to excellence of their work Jiangshiguo State Liquor Packaging.

Zhu Hai Press Releases

Journalists and media members can enrich their content with our press releases on Zhu Hai, available for free use. Journalists, gain instant access to 3 press releases today.

Introducing Jiangshiguo State Liquor: A Celebration of Chinese Ingenuity

Zhu Hai Unveils Exquisite Packaging Design for Jiang-flavor State Liquor

Zhu Hai Newsroom

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