Packaging
Moutai Prince

Packaging for Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.

This packaging design focuses on aesthetic expression while exploring deep cultural connotations, infusing the product with rich cultural heritage and emotional value. The bottle presents an illustration named Timeless Heritage, meticulously embossed to enhance its 3D effect and visual layering. The golden hue of the liquor being poured by the deity symbolizes liquid gold, representing preciousness and refinement. The outer box features borders adorned with Ruyi motifs, cloud patterns, and an illustration of five cranes, collectively conveying wishes for longevity, prosperity, and health.

Chengdu Wanjiazu Technology Co., Ltd 2025 Agency Golden Press Kit № 169050

Download Press Kit № 169050

Download Press Kit № 169050 Packaging for Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd. by Chengdu Wanjiazu Technology Co., Ltd to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Moutai Prince by Chengdu Wanjiazu Technology Co   Ltd
Moutai Prince by Chengdu Wanjiazu Technology Co Ltd

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Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Please check the Image Credits Section for photo acknowledgements.

Packaging by Chengdu Wanjiazu Technology Co   Ltd
Packaging by Chengdu Wanjiazu Technology Co Ltd

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Consult the Image Credits Section for information on photo credits.

Chengdu Wanjiazu Technology Co   Ltd Moutai Prince
Chengdu Wanjiazu Technology Co Ltd Moutai Prince

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Image attributions can be found in the Image Credits Section.

Chengdu Wanjiazu Technology Co   Ltd Packaging
Chengdu Wanjiazu Technology Co Ltd Packaging

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Acknowledgements for photographs are in the Image Credits Section.

Kweichow Moutai Flavor Series Spirits Marketing Co   Ltd Brand Logo
Kweichow Moutai Flavor Series Spirits Marketing Co Ltd Brand Logo

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. For photo credit information, refer to the Image Credits Section.

Unique Properties

Moutai Prince Classic Moutai Flavor, launched by Kweichow Moutai Co.,Ltd., has earned widespread acclaim for its exceptional quality. To further strengthen the distinct identity and core competitive edge of the brand, its packaging has undergone a comprehensive revamp, encompassing color coordination, pattern design, and craftsmanship. This redesign not only enhances its visual appeal but also effectively communicates the cultural significance of the brand.

Tags

Packaging design, Delicate velvet texture, Metal embossing techniques, Symbolism of sesame blossoms, Integration of traditional cultural elements

Production Technology

The bottle base is finished with a delicate velvet texture that conveys a luxurious and distinctive quality while enhancing comfort when held. The cap is meticulously crafted using metal embossing techniques, resulting in a detailed and richly layered texture that creates a vivid 3D visual effect. These fine details enhance the visual appeal and artistic charm of the product.

Design Challenge

The core challenge was to enhance visual impact while ensuring a cohesive style through color coordination. To this end, the color scheme is dominated by an elegant sauce hue, complemented by bronze and gilded gold tones that add depth and richness to the visual layers. A diagonal label, set against a wisteria purple backdrop and framed by golden wheat ear patterns, adds a touch of refinement. Thoughtful color distribution and transition create visual harmony, resulting in a unified aesthetic.

Project Duration

The design and development of this packaging started in Chengdu, Sichuan Province, in March 2024. It was then introduced to the Chinese market in December 2024.

Operation Flow

By integrating rich traditional cultural elements, each sip of the premium liquor allows users to deeply experience the essence of profound Chinese heritage, fostering their cultural confidence and identity. The meaningful symbols and blessings on the packaging transcend mere decorations, serving as a bridge that connects the brand with consumers and evokes emotional resonance.

Research

This design goes beyond celebrating traditional aesthetics, further conveying the culture and values of the brand. With richly layered design elements, the packaging invites a profound dialogue with consumers, offering a superior sensory experience and a deep sense of cultural identity. It also amplifies the emotional value and sparks social interactions, fostering greater user satisfaction and loyalty. Every encounter with the product provides a joyful user experience full of heartfelt wishes.

Inspiration

A Chinese saying describes a sesame stalk blooming notch by notch, rising ever higher, as a symbol of career and life progress. Inspired by this, the bottle base emulates the natural beauty of a sesame pod with its sleek, naturally curved form. The top mimics a blooming sesame flower, symbolizing prosperity and flourishing. The T shaped cap combines sesame petal motifs with an illustration of five cranes, evoking a solid, refined feel while adding both cultural and artistic values.

Project Overview

Moutai Prince Packaging has been a Golden winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Image Credits

For design images and photos please credit Chengdu Wanjiazu Technology Co., Ltd.

 Award Logo
Golden Recognition

Chengdu Wanjiazu Technology Co., Ltd was recognized with the coveted Golden A' Design Award in 2025, a testament to excellence of their work Moutai Prince Packaging.

DesignPRWire
Chengdu Wanjiazu Technology Co., Ltd Press Releases

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Chengdu Wanjiazu Technology Co., Ltd Newsroom

Discover outstanding design and award-winning initiatives in the Chengdu Wanjiazu Technology Co., Ltd Newsroom.

You are currently viewing Media Showcase № 169050. Check out Chengdu Wanjiazu Technology Co., Ltd's newsroom for an exhaustive resource hub, featuring award-winning works and exclusive media content. You are exploring Press Kit / Media Showcase 169050 for Moutai Prince. More resources can be found in Newsroom 348037.

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