Tathra Eco Camp
Brand Identity for Amanda Dempster
After being destroyed in the devastating Australian bushfires, Tathra Eco Camp needed a symbolic identity that told a story of rejuvenation, history, and natural immersion. The owners sought a brand suite that would hero the lands unique story whilst also honoring its cultural significance and their commitment to eco-tourism. The resulting brand styling and representations are reflective of the camp's natural appeal and pay tribute to the renewed landscape with the iconic tree rings and unique color scheme symbolic of growth, history, and rejuvenation of the destination.
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Tathra Eco Camp by Amanda Dempster
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Brand Identity by Amanda Dempster
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Amanda Dempster Tathra Eco Camp
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Amanda Dempster Brand Identity
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Tathra Eco Camp Brand Identity Press Releases
Discover our press releases for Tathra Eco Camp available in the following languages: English and English.
Tathra Eco Camp Brand Identity Translations
Delighted to offer translations for Tathra Eco Camp projects in a variety of languages: Brand Identity EN, Handelsmerkidentiteit AF, Identiteti I Markës SQ, የምርት መለያ AM, هوية العلامة التجارية AR, Ապրանքանիշի Ինքնությունը HY, Brend Şəxsiyyəti AZ, Marka-Identitatea EU, Ідэнтычнасць Брэнда BE, ব্র্যান্ড আইডেন্টিটি BN, Identitet Brenda BS, Идентичността На Марката BG, အမှတ်တံဆိပ်အထောက်အထား MY, La Identitat De Marca CA, Ang Identidad Sa Tatak CEB, Chizindikiro Cha Mtundu NY, 品牌識別 ZY, 品牌标识 ZH, Identità Di Marca CO, Identitet Marke HR, Identita Značky CS, Brandidentitet DA, Merkidentiteit NL, Marka Identeco EO, Brändi Identiteet ET, Brändi-Identiteetti FI, L'identité De La Marque FR, An Dearbh-Aithne Branda GD, A Identidade Da Marca GL, ბრენდის იდენტურობა KA, Markenidentität DE, Η Ταυτότητα Της Επωνυμίας EL, બ્રાન્ડ ઓળખ GU, Idantite Mak HT, Imani Iri HA, Hōʻailona Hōʻailona HAW, זהות מותג HE, ब्रांड पहचान HI, Hom Cim HMN, A Márkaidentitás HU, Vörumerki IS, Njirimara Ika IG, Identitas Merek ID, Féiniúlacht Branda GA, L'identità Del Marchio IT, ブランドアイデンティティは JA, Identitas Merek JV, ಬ್ರ್ಯಾಂಡ್ ಗುರುತು KN, Бренд Сәйкестігі KK, អត្តសញ្ញាណម៉ាក KM, Ikiranga Ikiranga RW, 브랜드 아이덴티티 KO, Nasnameya Brand KU, Бренд Иденттүүлүгү KY, ຕົວຕົນຂອງຍີ່ຫໍ້ LO, Notam Identitatis LA, Zīmola Identitāte LV, Prekės Ženklo Tapatybė LT, Mark Identitéit LB, Идентитетот На Брендот MK, Maha-Marika MG, Identiti Jenama MS, ബ്രാൻഡ് ഐഡന്റിറ്റി ML, Identità Tad-Ditta MT, Tohu Tohu MI, ब्रँड ओळख MR, Брэндийн Таних Тэмдэг MN, ब्रान्ड पहिचान NE, Merkeidentitet NO, ବ୍ରାଣ୍ଡ ପରିଚୟ OR, د برانډ پیژندنه PS, هویت برند FA, Tożsamość Marki PL, A Identidade Da Marca PT, ਬ੍ਰਾਂਡ ਪਛਾਣ PA, Identitatea Mărcii RO, Фирменный Стиль RU, Fa'ailoga Fa'ailoga SM, Идентитет Бренда SR, Brand Identity SN, برانڊ جي سڃاڻپ SD, වෙළඳ නාම අනන්යතාවය SI, Identita Značky SK, Identiteta Blagovne Znamke SL, Aqoonsiga Summadadu SO, Lebitso La Lebitso ST, La Identidad De Marca ES, Identitas Brand SU, Utambulisho Wa Chapa SW, Varumärkesidentitet SV, Ang Pagkakakilanlan Ng Tatak TL, Шахсияти Бренд TG, பிராண்ட் அடையாளம் TA, Бренд Үзенчәлеге TT, బ్రాండ్ గుర్తింపు TE, เอกลักษณ์ของแบรนด์ TH, Marka Kimliği TR, Marka Şahsyýeti TK, Фірмова Ідентичність UK, برانڈ کی شناخت UR, ماركا كىملىكى UG, Brend Identifikatori UZ, Nhận Diện Thương Hiệu VI, Hunaniaeth Brand CY, Merkidentiteit FY, Uphawu Lwegama XH, סאָרט אידענטיטעט YI, Brand Idanimo YO, Ubunikazi Bomkhiqizo ZU.
Tathra Eco Camp Brand Identity Media Articles
Utilize our prepared articles to feature Tathra Eco Camp, available in the languages: Dutch, Portuguese, French, German, Spanish, Hindi, Indonesian, Italian, Turkish, Arabic (Standard), English, Korean, Japanese, Russian and Chinese (Mandarin).
Unique Properties
Following their destruction by the Australian bushfires, Tathra Beach Eco Camp embarked on a rebrand to creatively tell their story of rebirth and to relaunch their destination with a new hope and identity. The new brand needed to reflect their unique story, their destruction and hope, their lands rich cultural and indigenous roots, reflect their intensive rebuild, and their commitment to a renewed eco tourism experience. A unique identity that reflected the natural priority of the destination and the vivid history of the renewed landscape was delivered.
Tags
Brand Design, Logo Design, Eco Tourism, Tathra Beach Eco Camp
Production Technology
A range of avenues were explored in strategizing the creative direction for the brand. Color psychology principles were researched for values related to relaxation and tourism, whilst considerations were also made to the local fauna, wildlife, and the colors and material selections made for the new buildings. This ensured and online/ offline consistency of guest experience across the brand and stay. The insights gained were translated and realised into a cohesive brand design featuring the 'tree rings of life/history' - that spans across typical brand elements, a unique website, social media, advertising and other mediums.
Design Challenge
The challenges in creating this brand were multifaceted. Previously run as a caravan park, and tragically destroyed by the Australian bushfires, this created an opportunity for the new owners to reinvent the destination to deliver a new and unique experience for guests. Delivering a brand and creative strategy that paid tribute to the story of the location and honoured the cultural significance and history of the land, whilst also engaging new guests about the future was a great challenge.
Project Duration
The project started in Early 2021, with brand launched in July 2022 for pre-opening campaign to support December opening.
Operation Flow
The resulting brand delivered a style of identity not before seen in the Australian Eco Tourism Space. The elements of the brand were adapted across various production mediums and in pleasing variations to meet form of purpose. Eg, high contrast ads and simple representation for physical signage, Contrasting variations and adaptions for visual interest on social media etc.
Research
In development and realisation of the strategy for this brand, a number of factors were evaluated: colour psychology values and their relationship to the brand values, competitor marques and identity to ensure unique placement and positioning, and the form, colours, materials and planning of the rebuilt physical spaces, buildings and physical landscape were considered to ensure a digital and physical consistency of brand and identity.
Inspiration
With a rich story of rejuvenation following fires, this Eco Camp and Tourism Destination needed a symbolic brand that represented their various stages of history, their rich cultural connection, and the changes the physical landscape had endured. The tree 'rings of life' were chosen as the symbol to represent the locations history of growth and rebirth, and to reflect the unique eco experience the destination delivers. In doing so the brand has been set apart from the traditional leaf or gecko icons commonly represented in eco tourism branding.
Image Credits
Photography Credits: Wes Alan & Tony Harrington (2021) Illustration & Creative Brand Design Credits: Amanda Dempster (2021)
Project Overview
Tathra Eco Camp Brand Identity has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
Amanda Dempster was recognized with the coveted Iron A' Design Award in 2023, a testament to excellence of their work Tathra Eco Camp Brand Identity.
Amanda Dempster Press Releases
Discover Amanda Dempster's journey through our press releases, available for all press members and journalists to use without restrictions. 2 press releases are now available for immediate access by journalists.
Local Brisbane Designer Wins International Design Award
Amanda Dempster, Brisbane-based designer, receives global acclaim and international recognition for her Iron A'design Award-winning brand identity design for Tathra Beach Eco Camp, showcasing the destinations resilience post-bushfires through innovative design at an international standard.
Tathra Eco Camp Unveils Symbolic Brand Identity Reflecting Rebirth and Renewal
Tathra Beach Eco Camp's Rebrand Reflects Unique Story of Rebirth and Commitment to Eco Tourism
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