Longyu
Sauce Wine Packaging for Shenzhen Jingxi Creative Packaging Design Co., Ltd
The packaging design of sauce wine, which carries forward the traditional Chinese culture, the oriental giant dragon, is related to the ancient astrological culture. It originates from the worship of the dragon totem in ancient times. The ancients believed that the dragon was auspicious and the master of the weathering rain. It is a metaphor for the best wishes of things in their heyday.
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Longyu by Wang Lina
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Sauce Wine Packaging by Wang Lina
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Wang Lina Longyu
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Wang Lina Sauce Wine Packaging
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Shenzhen Jingxi Creative Packaging Design Co LtdBrand Logo
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Longyu Sauce Wine Packaging Press Releases
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Longyu Sauce Wine Packaging Media Articles
Leverage our ready-to-publish articles on Longyu, offered in a range of languages: Russian, Chinese (Mandarin), English, German, French, Turkish, Korean, Arabic (Standard), Japanese, Hindi, Indonesian, Spanish, Portuguese, Italian and Dutch.
Unique Properties
This is a sauce wine packaging design that promotes the traditional Chinese dragon culture. The visual effect of the oriental dragon flying in the sky is the worship of the dragon totem in ancient times and the inheritance of the traditional Chinese dragon culture. The combination of solar terms means that a good bottle of wine needs time to settle, and the chiseled texture of the bottle body symbolizes the spirit of ingenuity, and a good bottle of wine can only be brewed after time. The wine box is made of environmentally friendly and degradable materials. The structure design adopts the box type of split display to reduce the one-time structure of destructive opening. The process is simplified to the extreme. The awareness of environmental protection packaging is applied to the actual product design. After the product is used, it can As a table display, it has a decorative effect and a secondary use of ornamental home art, which greatly improves the environmental protection of packaging.
Tags
Chinese traditional dragon culture, Chinese 24 solar terms, 12-month Chinese culture, flying dragon sees adults in Tianli, time-honored chisel patterns reflect the ingenuity of good wine and quality, creative design of high-end quality liquor, green design, dragon flying sky The wine stands on the ground, the two poles of the universe and the world are constantly evolving.
Production Technology
The material of the wine box is made of biodegradable environmentally friendly paper. The box structure is designed in a split style, and the non-environmental design of the destructive one-time opening is abandoned. High quality, creating an ecological and simple visual effect. The wine bottle design is integrated into the mold, and the wood grain and the glass are translucent to create a visual hammer that collides with each other. Combined with minimalist craftsmanship, it gives people the most pure, clean, and intuitive experience. Delicate and indistinguishable, it further demonstrates the majestic momentum of the flying dragon in the sky, just like flying through the clouds.
Design Challenge
How to solve product problems for customers through design
Project Duration
It began in Shenzhen in June 2022, ended in January 2023, and was listed and exhibited in Shenzhen in April 2023.
Operation Flow
First enter into the discussion of new product development needs, give an analysis of the corresponding brand design for the liquor market research, and then enter the creative brainstorming of designers, we start to dig deep into the dragon culture, and differentiate the exclusive dragon culture that belongs to the brand Performance is the first step we need to make the biggest breakthrough. The next step is to implement the creative design stage. Through continuous sketches and scheme optimization, we have determined our graphic design, and finally the successful proofing of the product, and the actual product returns to the real life market. in the combination. Our design service is not only that, but we will continue to serve products in the future.
Inspiration
Inspired by the oriental dragon in traditional Chinese culture, the visual symbol of the flying dragon surrounded by a 360-degree dragon creates a combination of dragon culture and ancient astrological culture, and integrates classic auspicious elements into wine culture, forming a romantic relationship between dragon and wine. The dragon flies to the sky, the wine stands on the ground, the universe is polarized, the heaven and the earth are created, and life is endless. The ancients believed that the dragon was an auspicious thing and the master of wind and rain. It is a metaphor for the good wishes of things in their heyday.
Project Overview
Longyu Sauce Wine Packaging has been a Bronze winner in the Packaging Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit Wang Lina.
Bronze Recognition
Wang Lina was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work Longyu Sauce Wine Packaging.
Wang Lina Press Releases
Attention press members and journalists: We offer a collection of press releases on Wang Lina and their notable work, available for your unrestricted use. For immediate journalistic use: 1 press releases are available right now.
Longyu: A Fusion of Dragon Culture and Wine in Innovative Packaging Design
Wang Lina's Longyu project, a sauce wine packaging design, integrates traditional Chinese dragon culture and wine, creating a romantic relationship between the dragon and wine. The design was awarded Bronze in A' Packaging Design Award in 2023.
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