Seasoning Series Design

Seasoning Packaging for Yiting Liu

Chess seasoning pot: When picking up the soy sauce bottle under the guidance of the product form, users will feel the stable soy sauce bottle like when picking up chess. Pepper seasoning bag:Setting the pinch position as a handle to make the pepper bag shake more smoothly. The pepper will be concentrated on the bottom for easy tearing and pouring out. Mustard bag: The slender shape makes the amount of mustard squeezed more carefully and easily controlled.

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Seasoning Packaging by Yiting Liu

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Yiting Liu Seasoning Packaging

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Seasoning Series Design Seasoning Packaging Press Releases

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Seasoning Series Design Seasoning Packaging Media Articles

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Unique Properties

As for chess seasoning pot, picking up the soy sauce bottle under the guidance of the product form, users will feel the stable soy sauce bottle like picking up chess. As for pepper seasoning bag, we set the pinch position as a handle to make the pepper bag shake more smoothly. The pepper will be concentrated on the bottom for easy tearing and pouring out. For mustard bag, the amount of mustard squeezed more careful and easily controlled when shaping the slender.

Tags

Seasoning, Soy sauce, Pepper, Mustard, Packaging

Production Technology

Kaolin is selected as the base of the soy sauce bottle, which is fired with transparent glaze. The lid and body of the bottle are stuck with concave and convex marks. The pepper batch is made of 135g sulphate paper. The mustard bag is vacuum packed with PE film, its product name printed by ink becomes decorative pattern, and the composite curing with PE makes the mustard have a long shelf life and corrosion resistance, which is also soft and slender for tearing and have better control of extrusion.

Design Challenge

The biggest challenge of the product is that the product must base on the user's behavior habit and perception psychology when using it, interact with the product through the guidance of the product form, so as to enlarge people's intuitive perception of it, and make the use of the behavior process more smoothly and pleasant.

Project Duration

The project began in Guangzhou in June 2019,completed in Guangzhou in December 2019.

Operation Flow

The top of the soy sauce bottle is designed to be slightly concave and curved, with the index finger pressing naturally on the top makes pouring soy sauce more comfortable. For pepper seasoning bag, the translucent packaging makes user want to shake it;enlarge the position of the kneading and set up a handle to make the shaking of the salt and pepper package more smoothly. The salt and pepper are concentrated on the bottom for easy tearing and pouring. For mustard bag, the elongated shape gives us more control over the amount of mustard that we squeeze out.

Research

Firstly, we using the condiment observe the user's behavior. Then, we design the product by continuously product testing and user feedback. For the perspective of consumers, among the products of the same price, with the prompt and guidance of product form, this product strengthens the user's perception that will have a more pleasant product experience. The production process of product has been very perfect for mass production in commercial business. The new product form will attract partners buying, improve the evaluation of the industry.

Inspiration

Use and enlarge people's intuitive perception of products to make the process of using behavior more pleasant and smoother.

Image Credits

Image #1: Photographer Jiachun Zhou, 2019; Optional Image #1, Photographer Jiachun Zhou, 2019; Optional Image #2, Photographer Jiachun Zhou, 2019; Optional Image #3, Photographer Jiachun Zhou, 2019; Optional Image #4, Photographer Jiachun Zhou, 2019;

Project Overview

Seasoning Series Design Seasoning Packaging has been a Iron winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Iron Recognition

Yiting Liu was recognized with the coveted Iron A' Design Award in 2020, a testament to excellence of their work Seasoning Series Design Seasoning Packaging.

Yiting Liu Press Releases

Discover Yiting Liu's journey through our press releases, available for all press members and journalists to use without restrictions. Available now: 2 press releases ready for immediate access by journalists.

Introducing the Innovative Seasoning Series Design by Yiting Liu

Yiting Liu's Seasoning Series Design revolutionizes the way we interact with everyday condiments, enhancing user experience and functionality.

Yiting Liu Newsroom

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