Lax

Branding for Written and Drawn Studio

The client was to craft a logo for a data collection and CRM messaging company, aiming for a digital, modern feel. The name Lax derives from ChiLax or ReLax, conveying a sense of calm to users. To add distinction, It included a heart symbol, representing customer care often overlooked in automated CRM businesses. Pixels were integrated to signify data importance and digitalization. Thus, It combined key elements, a heart for customer love, pixels for data, and the X for relaxation.

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Download Press Kit № 158898 Branding for Written and Drawn Studio by Jonathan Ramirez to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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LAX by Jonathan Ramirez

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Branding by Jonathan Ramirez

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Jonathan Ramirez LAX

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Jonathan Ramirez Branding

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Jonathan Ramirez Design Team Photo

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Written and Drawn StudioBrand Logo

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Jonathan Ramirez Interview

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Lax Branding Press Releases

Press resources for Lax are offered in several languages: English.

Lax Branding Media Articles

We provide articles ready for publication on Lax, offered in several languages: English, Spanish, French, Italian, German, Chinese (Mandarin), Dutch, Portuguese, Indonesian, Japanese, Arabic (Standard), Turkish, Korean, Russian and Hindi.

Unique Properties

Our task was to craft a logo for a data collection and CRM messaging company, aiming for a digital, modern feel. The name "LAX" derives from "ChiLAX" or "ReLAX", conveying a sense of calm to users. To add distinction, we included a heart symbol, representing customer care often overlooked in automated CRM businesses. Pixels were integrated to signify data importance and digitalization. Thus, we combined key elements: a heart for customer love, pixels for data, and the "X" for relaxation.

Tags

Visual Identity, Brand Identity, Logo Design, Brand IP, Modern, Data, CRM, Artwork, merch

Production Technology

This brand design was made using different softwares of Adobe, like Illustrator and Photoshop

Design Challenge

Craft something distinctive that articulates the technology, costumer care and digitalization

Project Duration

Strategy; one week Creativity: 2 weeks Designing: 1 Week

Operation Flow

This branding Will help to the company to find the correct costumers, this logo is applied on different media like stationery, social media, ETC.

Research

This passed trhough 3 steps 1. Planning and strategy: During this process, the research needed a bígaros effort on the investigation about the proportions and about the history about the humankind shape, to anderstand the sthetic surgery 2. Conceptualice and creative: then this creation mas easier que to all the insights and Information found about the history 3. Designing: lastly but not less important, design nene many sketches and darás to find the simples way to get together all the symbols

Inspiration

The inspiration comes from the need to capture the essence of a data and CRM company in a modern, digital manner. The name 'LAX' signifies calmness, while the heart symbolizes customer care often overlooked in CRM. Pixels reflect digitalization and data importance, merging these elements to create a logo conveying love, tranquility, and modernity.

Image Credits

Directora Creativa: Juliana Betancur Head of Art: Jonathan Ramirez Clients: Daniel Restrepo, Sergio Arango, Alejandro Arango

Project Overview

Lax Branding has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Jonathan Ramirez was recognized with the coveted Bronze A' Design Award in 2024, a testament to excellence of their work Lax Branding.

Jonathan Ramirez Press Releases

We provide a series of press releases on Jonathan Ramirez that journalists and press members can freely incorporate into their narratives. Unlock 2 press releases now, directly accessible to journalists.

Introducing Lax: A Modern Branding Design for Data and CRM Company

Jonathan Ramirez Unveils the Lax Branding Design

Jonathan Ramirez Newsroom

Visit Jonathan Ramirez Newsroom for an inside look at exceptional design and award-winning projects.