Heti

Branding And Packaging for Cansu Dagbagli Ferreira

Heti, named after the Dakota word for Home, offers beverages that evoke the essence of home with natural infused flavors, celebrating North America's native plants. This social impact brand dedicates a portion of revenue to supporting tribal communities. Effortless Wisdom, the branding concept, features native style illustrations and flavors, with packaging inspired by Dakota art's geometric symmetry, conveying balance and harmony. The design integrates a monochrome palette with color accents, emphasizing the depth of indigenous art in a modern context.

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Heti by Cansu Dagbagli Ferreira

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Branding And Packaging by Cansu Dagbagli Ferreira

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Cansu Dagbagli Ferreira Heti

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Cansu Dagbagli Ferreira Branding And Packaging

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Cansu Dagbagli Ferreira Designer Portrait Photo

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Cansu Dagbagli FerreiraBrand Logo

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Heti Branding And Packaging Press Releases

Explore press materials for Heti, available in languages such as English.

Heti Branding And Packaging Media Articles

Utilize our prepared articles to feature Heti, available in the languages: Hindi, English, Spanish, French, Italian, German, Chinese (Mandarin), Dutch, Portuguese, Indonesian, Arabic (Standard), Japanese, Turkish, Korean and Russian.

Unique Properties

Heti means "Home" in the Dakota language and these beverages are lovingly designed to taste like the flavors of home. The seltzer drinks are created to give a sense of place by celebrating the plants around us. It's a social impact brand at the same time. A percentage of revenues is going to drive wealth, security and health into tribal communities. Infused with flavors indigenous to North America, Heti aims to remind that indigenous culture is so rich, wise and healing.

Tags

native, indigenous, social, infused, drink, illustration

Production Technology

The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and the cans were produced by 4 color printing technique.

Design Challenge

The design challenge was balancing the modernity with tradition. Central to the design ethos are the symmetrical monochrome illustrations that grace the packaging, embodying the essence and spirit of indigenous cultures. These illustrations, while paying homage to the timeless beauty of indigenous artistry, are meticulously crafted to balance modernity with tradition.

Project Duration

8 months, 2023-2024, United States and France

Operation Flow

Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery

Research

In the research phase, the focus was the characteristics of the Dakota indigenous art and illustrations.

Inspiration

Connecting with plants is proven to give us the feeling of calming connection. Aiming to raise awareness to the richness of the native plants used in the drinks, the branding concept was named as "Effortless Wisdom" and incorporated native style illustrations, celebrating the plants. The flavor illustrations are inspired by Indigenous Dakota art which always incorporates geometric and symmetric shapes.

Project Overview

Heti Branding And Packaging has been a Bronze winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Cansu Dagbagli Ferreira.

Bronze Recognition

Cansu Dagbagli Ferreira was recognized with the coveted Bronze A' Design Award in 2024, a testament to excellence of their work Heti Branding And Packaging.

Cansu Dagbagli Ferreira Press Releases

Our press releases on Cansu Dagbagli Ferreira and their work are made freely available for press members looking to add depth to their content. 4 press releases are now available for immediate access by journalists.

Heti: Effortless Wisdom in Native Plant Infused Seltzer Drinks

Introducing Heti: A Social Impact Brand Celebrating Indigenous Culture Through Flavorful Beverages

Cansu Dagbagli Ferreira Newsroom

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