Heti
Branding And Packaging for Cansu Dagbagli Ferreira
Heti, named after the Dakota word for Home, offers beverages that evoke the essence of home with natural infused flavors, celebrating North America's native plants. This social impact brand dedicates a portion of revenue to supporting tribal communities. Effortless Wisdom, the branding concept, features native style illustrations and flavors, with packaging inspired by Dakota art's geometric symmetry, conveying balance and harmony. The design integrates a monochrome palette with color accents, emphasizing the depth of indigenous art in a modern context.
Download Press Kit № 158924
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Heti by Cansu Dagbagli Ferreira
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Branding And Packaging by Cansu Dagbagli Ferreira
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Cansu Dagbagli Ferreira Heti
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Cansu Dagbagli Ferreira Branding And Packaging
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Cansu Dagbagli Ferreira Designer Portrait Photo
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Cansu Dagbagli FerreiraBrand Logo
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Heti Branding And Packaging Press Releases
Access press releases crafted for Heti in these languages: English.
Heti Branding And Packaging Media Articles
Leverage our ready-to-publish articles on Heti, offered in a range of languages: Hindi, English, Spanish, French, Italian, German, Chinese (Mandarin), Dutch, Portuguese, Indonesian, Arabic (Standard), Japanese, Turkish, Korean and Russian.
Unique Properties
Heti means "Home" in the Dakota language and these beverages are lovingly designed to taste like the flavors of home. The seltzer drinks are created to give a sense of place by celebrating the plants around us. It's a social impact brand at the same time. A percentage of revenues is going to drive wealth, security and health into tribal communities. Infused with flavors indigenous to North America, Heti aims to remind that indigenous culture is so rich, wise and healing.
Tags
native, indigenous, social, infused, drink, illustration
Production Technology
The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and the cans were produced by 4 color printing technique.
Design Challenge
The design challenge was balancing the modernity with tradition. Central to the design ethos are the symmetrical monochrome illustrations that grace the packaging, embodying the essence and spirit of indigenous cultures. These illustrations, while paying homage to the timeless beauty of indigenous artistry, are meticulously crafted to balance modernity with tradition.
Project Duration
8 months, 2023-2024, United States and France
Operation Flow
Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery
Research
In the research phase, the focus was the characteristics of the Dakota indigenous art and illustrations.
Inspiration
Connecting with plants is proven to give us the feeling of calming connection. Aiming to raise awareness to the richness of the native plants used in the drinks, the branding concept was named as "Effortless Wisdom" and incorporated native style illustrations, celebrating the plants. The flavor illustrations are inspired by Indigenous Dakota art which always incorporates geometric and symmetric shapes.
Project Overview
Heti Branding And Packaging has been a Bronze winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit Cansu Dagbagli Ferreira.
Bronze Recognition
Cansu Dagbagli Ferreira was recognized with the coveted Bronze A' Design Award in 2024, a testament to excellence of their work Heti Branding And Packaging.
Cansu Dagbagli Ferreira Press Releases
Explore the world of Cansu Dagbagli Ferreira through our press releases, designed for media members to use freely and enrich your content. Unlock 4 press releases now, directly accessible to journalists.
Heti: Effortless Wisdom in Native Plant Infused Seltzer Drinks
Introducing Heti: A Social Impact Brand Celebrating Indigenous Culture Through Flavorful Beverages
Cansu Dagbagli Ferreira Newsroom
Dive into Cansu Dagbagli Ferreira Newsroom to explore celebrated designs and projects.
