Ave Natur

Oat Based Dairy Products for Misteli Creative Agency

Misteli Creative Agency prioritized simplicity and clarity in Ave Natur's packaging. They embraced Less is More, using vibrant blocks and Scandinavian patterns to distinguish the brand and showcase its Finnish heritage. Each product has its own color scheme and pattern for easy identification. This helps consumers navigate Ave Natur's range. Warm, natural colors signal the brand's commitment to all natural, additive-free products.

Download Press Kit № 159247

Download Press Kit № 159247 Oat Based Dairy Products for Misteli Creative Agency by Misteli Creative Agency to access high-res images, essential texts, translations, and exclusive interviews—all in one.

Available Now for Your Next Story

At communication|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.

Please Note:

• Credit the work's creator and/or photographer.
• Mention communication|newsroom as your source.
• Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. communication|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.

Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.

Ave Natur by Misteli Creative Agency

Download 1800 Pixels JPEG Image.

Oat Based Dairy Products by Misteli Creative Agency

Download 1800 Pixels JPEG Image.

Misteli Creative Agency Ave Natur

Download 1800 Pixels JPEG Image.

Misteli Creative Agency Oat Based Dairy Products

Download 1800 Pixels JPEG Image.

Misteli Creative Agency Brand Logo

Download 1800 Pixels JPEG Image.

Ave Natur Oat Based Dairy Products Press Releases

Press resources for Ave Natur are offered in several languages: English.

Ave Natur Oat Based Dairy Products Media Articles

Explore our ready-to-use articles on Ave Natur, available in multiple languages: English, Spanish, French, Italian, German, Chinese (Mandarin), Dutch, Portuguese, Indonesian, Japanese, Turkish, Korean, Arabic (Standard), Russian and Hindi, for your feature stories.

Unique Properties

For the packaging design, Misteli creative agency focused on a clean, simple, structured design. Using big colorful blocks and Scandinavian patterns to distinguish Ave-Natur from other brands and communicate the Finnish roots. The brand is positioned as an oat-based dairy product that uncovers and brings the taste of Finland to the world. The oat-based drink is thus a way to share Finland's values, nature, people, and approach to life with the world. Each time customers discover a new product and taste, another part of the Finnish lifestyle is revealed.

Tags

Packaging design, oat-milk, oat-based dairy, oats, finnish oats, smoothies

Production Technology

When looking at materials for the packaging Ave-Natur decide to work with Tetra Pak. Tetra Pak packages have a lower environmental impact than equivalent glass and plastic packaging. It is also recyclable. Their packages are certified by FSC™, which guarantees responsible forest management. The average Tetra Pak® carton is made from 70% paperboard, a renewable material from responsibly managed forests. They also offer plant-based caps made from sugarcane, further increasing the amount of renewable materials.

Design Challenge

One of the key challenges of this design was creating packaging which clearly communicates the brand identity (Finnish oat-based dairy), connects to the target audience, and communicates all the product specificities (ingredients, nutritional value, etc). From a legal perspective the product specification requirements per country or region can also differ. This made it challenging to create a design which meets all of the requirements.

Project Duration

This project began in 2021 with the design of the Ave-Natur packaging. Currently, the products are being launched in stores and being adopted in cafes throughout Asia, particularly in Japan.

Operation Flow

What sets Ave-Natur apart is their approach based on our Finnish heritage. That includes their love of nature and desire for innovation. Their production runs on renewable sources, has a low carbon footprint, and involves a minimal amount of water usage. Their packaging is eco-friendly and the natural resources (oats) are produced using nature-friendly farming methods. They rely on decades of experience and the needs of their customers, to constantly improve existing products and create new ones.

Research

To create the packaging Misteli creative agency conducted in-depth research into the Ave-Natur brand itself, as well as competitors and the target audience. This started with a strong strategy that established the core identity of Ave-Natur as a taste of Finland. Competitor and market research was conducted to establish the designs and trends within the plant-based milk industry. Lastly, Ave-Natur is initially focused on launching in the Asian market. Research was accordingly conducted to understand the lifestyle and purchasing habits of the target audiences. This ensured that the packaging and branding was created specifically for the target audience.

Inspiration

What inspired Ave-Natur was creating a brand that not only tastes good but also has a positive impact on humans and nature. A product which is healthy to consume and is environmentally conscious. The Ave-Natur products bring the healthy, natural taste of Finland to the rest of the world. Misteli creative agency was inspired by this mission to create a beautiful, powerful visual identity to match this forward-thinking brand. The Ave-Natur product catalogue includes oats for whipping, cooking, barista, chocolate flavoured oat-drink as well as smoothies in various flavours.

Image Credits

Misteli Creative Agency

Project Overview

Ave Natur Oat Based Dairy Products has been a Bronze winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Misteli Creative Agency was recognized with the coveted Bronze A' Design Award in 2024, a testament to excellence of their work Ave Natur Oat Based Dairy Products.

Misteli Creative Agency Press Releases

For journalists seeking engaging content: Explore our press releases featuring Misteli Creative Agency's work, freely available for incorporation into your stories. Available now: 2 press releases ready for immediate access by journalists.

Ave Natur: Bringing the Taste of Finland to the World with Oat-Based Dairy Products

Misteli Creative Agency Unveils Ave Natur, a Finnish Oat-Based Dairy Product Line, in Partnership with Tetra Pak

Misteli Creative Agency Newsroom

Find inspiration and award-winning creativity within the Misteli Creative Agency Newsroom.