'Mirinda Global Refresh' by PepsiCo Design and Innovation: Innovation in Beverage Packaging

Mirinda Global Refresh

Beverage Packaging for PepsiCo

Known for its flavorful burst of refreshment, Mirinda is driven by a legacy of launching new and surprising fruity innovations. However in recent years, the brand determined it needed to drive greater awareness and distinction in the Carbonated Soft Drink (CSD) category. Mirinda needed a newly differentiated and updated point of view to stand out in the current market.

PepsiCo Design and Innovation 2024 Agency Iron Press Kit № 159631

Download Press Kit № 159631

Download Press Kit № 159631 Beverage Packaging for PepsiCo by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Mirinda Global Refresh by PepsiCo Design and Innovation

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Beverage Packaging by PepsiCo Design and Innovation

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Details on photo contributions are located in the Image Credits Section.

PepsiCoBrand Logo

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Image attributions can be found in the Image Credits Section.

Mirinda Global Refresh Beverage Packaging Press Releases

Press releases tailored for Mirinda Global Refresh are available in the languages: English.

Mirinda Global Refresh Beverage Packaging Media Articles

Leverage our ready-to-publish articles on Mirinda Global Refresh, offered in a range of languages: English, Dutch, Turkish, Russian, Indonesian, Hindi, Italian, Japanese, Spanish, German, Portuguese, French, Chinese (Mandarin), Korean and Arabic (Standard).

Unique Properties

Known for its flavorful burst of refreshment, Mirinda is driven by a legacy of launching new and surprising fruity innovations. However in recent years, the brand determined it needed to drive greater awareness and distinction in the Carbonated Soft Drink (CSD) category. Mirinda needed a newly differentiated and updated point of view to stand out in the current market.

Inspiration

The Design Team approached this brand restage with the tastes of Gen-Z in mind. Creativity is cultural currency for this digital-first and hyper-visual generation, where memes, emojis, and remakes are worth a million words. We know the updated look and feel had to be more vibrant, authentic, creative and modern for Gen-Z to take notice.

Project Overview

Mirinda Global Refresh Beverage Packaging has been a Iron winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit PepsiCo Design and Innovation.

Iron Recognition

PepsiCo Design and Innovation was recognized with the coveted Iron A' Design Award in 2024, a testament to excellence of their work Mirinda Global Refresh Beverage Packaging .

PepsiCo Design and Innovation Press Releases

Access a rich repository of press releases on PepsiCo Design and Innovation, offered to press and media professionals for unrestricted use in their stories. Journalists can access 50 press releases immediately, ready for your use.

Mirinda Global Refresh Unveils New Packaging Designed by PepsiCo Design and Innovation

PepsiCo Design and Innovation introduces the refreshed Mirinda Global packaging, targeting Gen-Z consumers with a vibrant and authentic look.

PepsiCo Design and Innovation Newsroom

Find inspiration and award-winning creativity within the PepsiCo Design and Innovation Newsroom.

You are currently viewing Media Showcase № 159631. Discover everything PepsiCo Design and Innovation has to offer in their newsroom, from award-winning projects to high-res media and valuable resources. You are exploring Press Kit / Media Showcase 159631 for Mirinda Global Refresh. More resources can be found in Newsroom 133313.