Influencer Kit for PepsiCo Design and Innovation
In 2023, Doritos was looking for another unexpected use for Nacho Cheese. Coincidentally, flavor company Empirical came to Doritos with a new angle on its flagship flavor: a Nacho Cheese infused spirit. The limited release sold out in less than six hours. It has made its way into a variety of products: dips, popcorn, and more.
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Download Press Kit № 169155 Influencer Kit for PepsiCo Design and Innovation by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Download 1800 Pixels JPEG Image.
Download 1800 Pixels JPEG Image.
Download 1800 Pixels JPEG Image.
Download 1800 Pixels JPEG Image.
Doritos introduced a Nacho Cheese–infused spirit to give a twist on the classic and set the internet ablaze. The Doritos Nacho Cheese flavor is iconic. It has made its way into a variety of products: dips, popcorn and more.
In 2023, Doritos was looking for another unexpected use for Nacho Cheese. Coincidentally, flavor company Empirical came to Doritos with a new angle on its flagship flavor: a Nacho Cheese–infused spirit. The limited release sold out in less than six hours and earned national attention from major media, including Forbes, USA Today, Late Night with Seth Meyers, The Today Show, and Food & Wine, which described the product as unlike anything you’ve ever smelled or tasted — and not in a bad way.
Doritos x Empirical Nacho Cheese Spirit Influencer Kit has been a Silver winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
For design images and photos please credit PepsiCo Design and Innovation.
PepsiCo Design and Innovation was recognized with the coveted Silver A' Design Award in 2025, a testament to excellence of their work Doritos x Empirical Nacho Cheese Spirit Influencer Kit.
Journalists and media members can enrich their content with our press releases on PepsiCo Design and Innovation, available for free use. Press members can now immediately access 50 press releases.
Step into PepsiCo Design and Innovation Newsroom for a showcase of exemplary design and recognized projects.
Influencer Kit for PepsiCo Design and Innovation
Beverage Packaging for PepsiCo Design and Innovation
Packaging for PepsiCo Design and Innovation
Beverage Packaging for PepsiCo Design and Innovation
Beverage Packaging for PepsiCo Design and Innovation
Beverage for PepsiCo Design & Innovation
Packaging for PepsiCo Design and Innovation
Beverage for PepsiCo Design & Innovation
Beverage Packaging for PepsiCo Design and Innovation
Beverage - Alcoholic for PepsiCo Design and Innovation
Beverage for PepsiCo Design & Innovation
Food for PepsiCo Design and Innovation
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