Mirinda Plus Restage
Beverage Packaging for PepsiCo
Mirinda is a brand known for its refreshing fruity flavors and playful personality. In Egypt, most people don’t drink alcohol, and so the most popular beverage at special occasions and social gatherings is soda. Mirinda Plus features soda with a hint of juice, which makes it a perfect fit for this space. To position Mirinda Plus as a go-to evening beverage for the Egyptian market, it is a vibrant revamp that makes an impact day and night.
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Mirinda Plus Restage by PepsiCo Design and Innovation
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Beverage Packaging by PepsiCo Design and Innovation
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PepsiCo Design and Innovation Mirinda Plus Restage
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PepsiCo Design and Innovation Beverage Packaging
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Mirinda Plus Restage Beverage Packaging Press Releases
Press releases tailored for Mirinda Plus Restage are available in the languages: English.
Mirinda Plus Restage Beverage Packaging Media Articles
Explore our ready-to-use articles on Mirinda Plus Restage, available in multiple languages: Indonesian, English, Japanese, Dutch, German, French, Chinese (Mandarin), Turkish, Korean, Russian, Spanish, Italian, Portuguese, Arabic (Standard) and Hindi, for your feature stories.
Unique Properties
Mirinda is a brand known for its refreshing fruity flavors and playful personality. In Egypt, most people don’t drink alcohol, and so the most popular beverage at special occasions and social gatherings is soda. Mirinda PLUS features soda with a hint of juice, which makes it a perfect fit for this space. To position Mirinda PLUS as a go-to evening beverage for the Egyptian market, we gave it a vibrant revamp that makes an impact day and night.
Inspiration
To stand out, Mirinda PLUS needed to elevate its visual identity system. Our goal was to create an iconic look and that clearly differentiated Mirinda PLUS. We wanted to set Mirinda PLUS apart as a more mature version of Mirinda, our fruit-flavored soda that’s known around the world.
Project Overview
Mirinda Plus Restage Beverage Packaging has been a Bronze winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit PepsiCo Design and Innovation.
Bronze Recognition
PepsiCo Design and Innovation was recognized with the coveted Bronze A' Design Award in 2024, a testament to excellence of their work Mirinda Plus Restage Beverage Packaging .
PepsiCo Design and Innovation Press Releases
Discover PepsiCo Design and Innovation's journey through our press releases, available for all press members and journalists to use without restrictions. Unlock 61 press releases now, directly accessible to journalists.
Mirinda Plus Restage: Elevating the Visual Identity
PepsiCo Design and Innovation Unveils Vibrant Revamp for Mirinda PLUS in Egypt
PepsiCo Design and Innovation Newsroom
PepsiCo Design and Innovation Newsroom is your gateway to exploring acclaimed design and award-winning works.
