'Yumyum' by PepsiCo Design and Innovation: Innovation in Visual Identity Rdesign

Yumyum

Visual Identity Rdesign for PepsiCo Design and Innovation

In Nigeria, boldness is a way of life. The vibrant culture is full of colorful, bustling markets brimming with energy and excitement. Drawing inspiration from Nigeria's electric environment, the design features eye-catching colors, including an intense yellow for the logotype. Bold, oversized typography stands out against the slim packaging, which includes a window onto the appetizing snack itself. When hunger strikes, YumYum sausage rolls offer a tasty solution.

PepsiCo Design and Innovation 2025 Agency Iron Press Kit № 169618

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Yumyum by PepsiCo Design and Innovation

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Visual Identity Rdesign by PepsiCo Design and Innovation

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PepsiCo Design and Innovation Yumyum

Download 1800 Pixels JPEG Image.

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Yumyum Visual Identity Rdesign Press Releases

Discover our press releases for Yumyum available in the following languages: English.

Unique Properties

In Nigeria, boldness is a way of life. The vibrant culture is full of colorful, bustling markets brimming with energy and excitement — perfect for spirited people always on the go. And when hunger strikes, YumYum sausage rolls offer a tasty solution.

Inspiration

Drawing inspiration from Nigeria’s electric environment, our design features eye-catching colors, including an intense yellow for the logotype. Bold, oversized typography stands out the slim packaging, which includes a window onto the appetizing snack itself.

Project Overview

Yumyum Visual Identity Rdesign has been a Iron winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit PepsiCo Design and Innovation.

Iron Recognition

PepsiCo Design and Innovation was recognized with the coveted Iron A' Design Award in 2025, a testament to excellence of their work Yumyum Visual Identity Rdesign.

PepsiCo Design and Innovation Press Releases

Numerous press releases on PepsiCo Design and Innovation and their achievements are at your disposal, inviting press members to use them freely in their coverage. Immediate access is granted to 61 press releases for all journalists.

PepsiCo Design and Innovation Unveils Bold Visual Identity Redesign for YumYum Sausage Rolls

PepsiCo Design and Innovation, based in New York, has launched a vibrant new visual identity for YumYum sausage rolls, inspired by the energetic spirit of Nigeria, and has been recognized with the Iron A' Packaging Design Award for 2025.

PepsiCo Design and Innovation Newsroom

Access PepsiCo Design and Innovation Newsroom for exclusive insights into distinguished design and laureled projects.

You are currently viewing Media Showcase № 169618. For a full overview of PepsiCo Design and Innovation's accomplishments and media resources, PepsiCo Design and Innovation's newsroom is the place to be, offering direct access to a range of materials. You are now viewing Yumyum through Press Kit / Media Showcase 169618. Explore more in Newsroom 133313.