'Yumyum' by PepsiCo Design and Innovation: Innovation in Visual Identity Rdesign

Yumyum

Visual Identity Rdesign for PepsiCo Design and Innovation

In Nigeria, boldness is a way of life. The vibrant culture is full of colorful, bustling markets brimming with energy and excitement. Drawing inspiration from Nigeria's electric environment, the design features eye-catching colors, including an intense yellow for the logotype. Bold, oversized typography stands out against the slim packaging, which includes a window onto the appetizing snack itself. When hunger strikes, YumYum sausage rolls offer a tasty solution.

PepsiCo Design and Innovation 2025 Agency Iron Press Kit № 169618

Download Press Kit № 169618

Download Press Kit № 169618 Visual Identity Rdesign for PepsiCo Design and Innovation by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.

Available Now for Your Next Story

At communication|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.

Please Note:

Credit the work's creator and/or photographer.
Mention communication|newsroom as your source.
Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. communication|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.

Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.

Yumyum by PepsiCo Design and Innovation

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Consult the Image Credits Section for information on photo credits.

Visual Identity Rdesign by PepsiCo Design and Innovation

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Details on photo contributions are located in the Image Credits Section.

PepsiCo Design and Innovation Yumyum

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. To identify photo contributors, visit the Image Credits Section.

Unique Properties

In Nigeria, boldness is a way of life. The vibrant culture is full of colorful, bustling markets brimming with energy and excitement — perfect for spirited people always on the go. And when hunger strikes, YumYum sausage rolls offer a tasty solution.

Inspiration

Drawing inspiration from Nigeria’s electric environment, our design features eye-catching colors, including an intense yellow for the logotype. Bold, oversized typography stands out the slim packaging, which includes a window onto the appetizing snack itself.

Project Overview

Yumyum Visual Identity Rdesign has been a Iron winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit PepsiCo Design and Innovation.

Iron Recognition

PepsiCo Design and Innovation was recognized with the coveted Iron A' Design Award in 2025, a testament to excellence of their work Yumyum Visual Identity Rdesign.

PepsiCo Design and Innovation Press Releases

Our press releases on PepsiCo Design and Innovation and their work are made freely available for press members looking to add depth to their content. Immediate access is granted to 50 press releases for all journalists.

PepsiCo Design and Innovation Newsroom

Step into PepsiCo Design and Innovation Newsroom for a showcase of exemplary design and recognized projects.

You are currently viewing Media Showcase № 169618. Visit PepsiCo Design and Innovation's newsroom to access their celebrated portfolio, high-resolution media, insightful interviews, and extensive links. Welcome to Press Kit / Media Showcase 169618 on Yumyum. Discover additional content in Newsroom 133313.