'Yumyum' by PepsiCo Design and Innovation: Innovation in Visual Identity Rdesign

Yumyum

Visual Identity Rdesign for PepsiCo Design and Innovation

In Nigeria, boldness is a way of life. The vibrant culture is full of colorful, bustling markets brimming with energy and excitement. Drawing inspiration from Nigeria's electric environment, the design features eye-catching colors, including an intense yellow for the logotype. Bold, oversized typography stands out against the slim packaging, which includes a window onto the appetizing snack itself. When hunger strikes, YumYum sausage rolls offer a tasty solution.

PepsiCo Design and Innovation 2025 Agency Iron Press Kit № 169618

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Download Press Kit № 169618 Visual Identity Rdesign for PepsiCo Design and Innovation by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Yumyum by PepsiCo Design and Innovation

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Visual Identity Rdesign by PepsiCo Design and Innovation

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Please check the Image Credits Section for photo acknowledgements.

PepsiCo Design and Innovation Yumyum

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Please check the Image Credits Section for photo acknowledgements.

Unique Properties

In Nigeria, boldness is a way of life. The vibrant culture is full of colorful, bustling markets brimming with energy and excitement — perfect for spirited people always on the go. And when hunger strikes, YumYum sausage rolls offer a tasty solution.

Inspiration

Drawing inspiration from Nigeria’s electric environment, our design features eye-catching colors, including an intense yellow for the logotype. Bold, oversized typography stands out the slim packaging, which includes a window onto the appetizing snack itself.

Project Overview

Yumyum Visual Identity Rdesign has been a Iron winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit PepsiCo Design and Innovation.

Iron Recognition

PepsiCo Design and Innovation was recognized with the coveted Iron A' Design Award in 2025, a testament to excellence of their work Yumyum Visual Identity Rdesign.

PepsiCo Design and Innovation Press Releases

Our press releases on PepsiCo Design and Innovation and their work are made freely available for press members looking to add depth to their content. For immediate journalistic use: 50 press releases are available right now.

PepsiCo Design and Innovation Newsroom

Step into PepsiCo Design and Innovation Newsroom for a showcase of exemplary design and recognized projects.

You are currently viewing Media Showcase № 169618. Visit PepsiCo Design and Innovation's newsroom to access their celebrated portfolio, high-resolution media, insightful interviews, and extensive links. This is Press Kit / Media Showcase 169618 featuring the Yumyum. For more in-depth materials, see Newsroom 133313.