Beverage Packaging for PepsiCo
7Up Destinations Venezuela is delivering vacation vibes with their Destinations campaign for the LATAM market, available for purchase in Venezuela. Inspired by all the beauty of Venezuela, the Design Team created a series of limited-edition cans aimed to capture the essence of the country by representing four of its most picturesque and iconic destinations: Adicora, Los Roques, El Yaque and Canaima.
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Download Press Kit № 159595 Beverage Packaging for PepsiCo by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Access press releases crafted for 7Up Destinations Venezuela in these languages: English.
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7UP® is delivering vacation vibes with their ‘Destinations’ campaign for the LATAM market, available for purchase in Venezuela. Inspired by all the beauty of Venezuela, the Design Team created a series of limited-edition cans aimed to capture the essence of the country by representing four of its most picturesque and iconic destinations: Adicora, Los Roques, El Yaque and Canaima.
Each design in the Destinations series reflects the lushness of the country’s local flora and fauna, as well as the refreshing attitude and taste of 7UP. The graphic composition of each visual harmoniously mixes the design elements and inspires an emotional connection with consumers. The front of the can retains the classic 7UP green for easy brand recognition, while the backside of the can embraces a tropical aqua blue as the backdrop for the travel-inspired graphics.
7Up Destinations Venezuela Beverage Packaging has been a Bronze winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
For design images and photos please credit PepsiCo Design and Innovation.
PepsiCo Design and Innovation was recognized with the coveted Bronze A' Design Award in 2024, a testament to excellence of their work 7Up Destinations Venezuela Beverage Packaging .
Attention press members and journalists: We offer a collection of press releases on PepsiCo Design and Innovation and their notable work, available for your unrestricted use. For immediate journalistic use: 50 press releases are available right now.
PepsiCo Design and Innovation Introduces Exclusive 7Up Destinations Series Inspired by Venezuelan Beauty
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