'7Up Destinations Venezuela' by PepsiCo Design and Innovation: Innovation in Beverage Packaging

7Up Destinations Venezuela

Beverage Packaging for PepsiCo

7Up Destinations Venezuela is delivering vacation vibes with their Destinations campaign for the LATAM market, available for purchase in Venezuela. Inspired by all the beauty of Venezuela, the Design Team created a series of limited-edition cans aimed to capture the essence of the country by representing four of its most picturesque and iconic destinations: Adicora, Los Roques, El Yaque and Canaima.

PepsiCo Design and Innovation 2024 Agency Bronze Press Kit № 159595

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7Up Destinations Venezuela by PepsiCo Design and Innovation

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Beverage Packaging by PepsiCo Design and Innovation

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PepsiCoBrand Logo

Download 1800 Pixels JPEG Image.

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7Up Destinations Venezuela Beverage Packaging Press Releases

For 7Up Destinations Venezuela, we offer press releases in multiple languages, including: English.

7Up Destinations Venezuela Beverage Packaging Media Articles

For immediate use: 7Up Destinations Venezuela articles, available in languages such as Hindi, Russian, English, French, Italian, German, Chinese (Mandarin), Dutch, Spanish, Indonesian, Portuguese, Arabic (Standard), Japanese, Turkish and Korean, to enrich your content.

Unique Properties

7UP® is delivering vacation vibes with their ‘Destinations’ campaign for the LATAM market, available for purchase in Venezuela. Inspired by all the beauty of Venezuela, the Design Team created a series of limited-edition cans aimed to capture the essence of the country by representing four of its most picturesque and iconic destinations: Adicora, Los Roques, El Yaque and Canaima.

Inspiration

Each design in the Destinations series reflects the lushness of the country’s local flora and fauna, as well as the refreshing attitude and taste of 7UP. The graphic composition of each visual harmoniously mixes the design elements and inspires an emotional connection with consumers. The front of the can retains the classic 7UP green for easy brand recognition, while the backside of the can embraces a tropical aqua blue as the backdrop for the travel-inspired graphics.

Project Overview

7Up Destinations Venezuela Beverage Packaging has been a Bronze winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit PepsiCo Design and Innovation.

Bronze Recognition

PepsiCo Design and Innovation was recognized with the coveted Bronze A' Design Award in 2024, a testament to excellence of their work 7Up Destinations Venezuela Beverage Packaging .

PepsiCo Design and Innovation Press Releases

Journalists and media members can enrich their content with our press releases on PepsiCo Design and Innovation, available for free use. Unlock 50 press releases now, directly accessible to journalists.

7Up Unveils Limited-Edition "Destinations Venezuela" Beverage Packaging

PepsiCo Design and Innovation Introduces Exclusive 7Up Destinations Series Inspired by Venezuelan Beauty

PepsiCo Design and Innovation Newsroom

Dive into PepsiCo Design and Innovation Newsroom to explore celebrated designs and projects.

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