Eco Surecare
Underwear Packaging for Eco Surecare
The overall packaging features a minimalist design style, rendering the women's underwear packaging distinctive. The abstracted three graceful and smooth curves of the underwear shape convey a sense of comfort, while the contrasting colors create a vibrant visual impact. This design establishes a strong memorable point for the packaging and sets it apart from other brands' products. The simplified packaging structure with its triangular form allows for easy stacking and saves transportation space.
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Eco Surecare by Shen Duan
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Underwear Packaging by Shen Duan
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Shen Duan Eco Surecare
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Shen Duan Underwear Packaging
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Eco SurecareBrand Logo
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Eco Surecare Underwear Packaging Press Releases
Explore press materials for Eco Surecare, available in languages such as English.
Eco Surecare Underwear Packaging Media Articles
Our Eco Surecare articles are prepped and available in these languages: English, Indonesian, Spanish, Portuguese, German, French, Italian, Chinese (Mandarin), Turkish, Korean, Russian, Arabic (Standard), Hindi, Dutch and Japanese, ready for your use.
Unique Properties
This is the packaging for women's underwear. Eco Surecare delivers a free and comfortable lifestyle for happy young people and Chinese women who pursue quality of life with products with appearance level, innovation and content. Through constant exploration, designers embody the high quality of products through minimalist design aesthetics. The elegant color series is more fashionable, and the simple and powerful lines convey female power. The packaging adopts the form of one piece, no glue, more environmentally friendly. This is an innovation in the design of underwear packaging.
Tags
Packaging, daily necessities, underwear, sustainable development, biodiversity protection, endangered species, no plastics, climate positive, minimalist, female
Production Technology
ECO SURECARE uses an integrated process on the packaging structure, which can be combined without the use of glue, saving materials and reducing resource use. Every possible effort was made to select recyclable materials and degradable paper for packaging. The side of the box is triangular structure, which can be stacked in a staggered manner, saving one-fifth of the transportation space.
Design Challenge
The challenge is to create a stylish and simple design concept that embodies the brand's values of freedom and comfort, while also meeting functional packaging requirements with environmentally friendly and lightweight materials. The packaging box has undergone extensive testing and modification to optimize transportation space efficiency, as well as being lightweight and eco-friendly.
Project Duration
The project started in June 2023 in Guangzhou, China, and ended in Guangzhou, China, in November 2023. The product is continuously sold across all major Chinese e-commerce platforms.
Operation Flow
Thinking out of the box and experimenting with various shapes of the packaging box, the final special-shaped packaging box structure is more material-saving and unique; the shape of the box is a triangular structure, and staggered placement can effectively reduce the product's transportation space. In the way of opening, I considered the interactive form of the package, hoping that customers can see the essential health tips label when they open it instead of using a separate card.
Research
The research methodology combined desk research, external agency focused groups investigation and sampling from 200 female customers. There are two aims: one, to truly seek the latest views and feedback from female customers on what they hate and love about the available underwear packaging from major brands in China, including the stereotypes, poor design, or lack of sensitivity. Two, through data, we aim to understand whether customers’ sustainability awareness has been translated into actual conscious buying patterns, as in whether society’s values of protecting nature and biodiversity is driving the value ($). Data and qualitative research showed that about 66.67% of female customers are unhappy with the packaging available from the market, the top critique being' way too boring design' and 'monotony'. The runner-up critique says there is too much unnecessary packaging, especially when layers of plastic are used. On environmental consciousness, over 50% of female customers point to us that they are willing to pay extra premium costs to buy sustainably packaged products and they will pay more attention to design that tells a sustainability narrative.
Inspiration
ECO SURECARE is committed to providing minimalist, non-traditional and elegant packaging designs to millions of female consumers in China. Fundamentally, it's about giving customers an enjoyable experience when buying what may be the most intimate product of their lives. ECO SURECARE is eager to bring environmentally friendly products to a big market like China and inspire more people to consume consciously. The growing call for women to pursue freedom and unlimited life has inspired designers. On the environmental front, the Royal Golden Eagle's (RGE) nature conservation efforts in Asia have inspired us a lot.
Image Credits
Photographer/Designer Shen Duan
Project Overview
Eco Surecare Underwear Packaging has been a Iron winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
Shen Duan was recognized with the coveted Iron A' Design Award in 2024, a testament to excellence of their work Eco Surecare Underwear Packaging.
Shen Duan Press Releases
Attention press members and journalists: We offer a collection of press releases on Shen Duan and their notable work, available for your unrestricted use. Immediate access is granted to 1 press releases for all journalists.
Eco Surecare Unveils Innovative Underwear Packaging Designed for Sustainability and Style
Eco Surecare introduces minimalist and environmentally friendly packaging for women's underwear, designed to provide a comfortable and stylish experience for consumers. Guangzhou, China - November 2023
Shen Duan Newsroom
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