Packaging
Vegetable Box

Packaging for Hagata Farm

The design reimagines vegetables as art born from the soil, engaging the senses through their appearance and aroma. The motif, inspired by the sun, mirrors a cross-section of a carrot, symbolizing the connection between giver and receiver. This design presents familiar vegetables in a novel and creative way. Labels are crafted from materials that preserve the packaging's integrity, allowing for reuse after gifting. This thoughtful approach enhances the perceived value of the vegetables, making them more meaningful as gifts and deepening the experience for both giver and recipient.

Kikumi Yoshida 2025 Professional Bronze Press Kit № 164661

Download Press Kit № 164661

Download Press Kit № 164661 Packaging for Hagata Farm by Kikumi Yoshida to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Vegetable Box by Kikumi Yoshida
Vegetable Box by Kikumi Yoshida

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Details on photo contributions are located in the Image Credits Section.

Packaging by Kikumi Yoshida
Packaging by Kikumi Yoshida

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. For attribution details, see the Image Credits Section.

Kikumi Yoshida Vegetable Box
Kikumi Yoshida Vegetable Box

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Photo credits are listed in the Image Credits Section.

Kikumi Yoshida Packaging
Kikumi Yoshida Packaging

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. For photo credit information, refer to the Image Credits Section.

Kikumi Yoshida Designer Portrait Photo
Kikumi Yoshida Designer Portrait Photo

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. To identify photo contributors, visit the Image Credits Section.

Hagata FarmBrand Logo
Hagata FarmBrand Logo

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. To identify photo contributors, visit the Image Credits Section.

Design Interviews
Kikumi Yoshida Interview

For Immediate Release: Secure your free access to an engaging interview with Kikumi Yoshida, totaling about 961 words. Perfect for enhancing your articles. Download instantly. Access Kikumi Yoshida Interview Now.


Design Newswire
Vegetable Box Packaging Press Releases

For Vegetable Box, we offer press releases in multiple languages, including: English.


Unique Properties

Vegetables are envisioned as "art born from the soil," engaging our senses through their appearance and aroma. The design motif, reminiscent of the sun, symbolizes a cross-section of a carrot, fostering connections between giver and receiver. This initiative reintroduces familiar vegetables in a novel light. The labels are made from materials that do not harm the packaging, allowing use after gifting. This approach enhances the value of the vegetables, making them a more meaningful gift.

Tags

gift, package design, farmer, vegetable, foil stamping

Production Technology

This gift box is designed primarily to hold carrots and other root vegetables. Before creating the design, we carefully examined the carrots from various angles and chose a paper that highlights their vibrant colors. To enhance the visual appeal, we applied transparent foil stamping on the top surface, creating a symbol that resembles a sun, inspired by the cross-section of a carrot. The interior of the box features a deep gray color, accompanied by brand description text that articulates the brand concept. This thoughtful design not only showcases the beauty of the vegetables but also communicates the essence of the brand effectively.

Design Challenge

The value of carrots in the market is very low. The concept and difficult part of the project was to break that common sense and appeal to consumers by adding new value to the taste, beauty, and bounty of carrots and vegetables.

Project Duration

The project began in 2022 in Niihama, Ehime, Japan, and won the Grand Prix at that year's Creators Club Ehime Awards, as well as the Packaging Category Award and the Prefectural Citizens' Judging Award.

Operation Flow

Carrot leaves will be used as part of the cushioning material in this package. This way, the unique texture of the vegetable can be felt. In addition, a special label that does not damage the material of the box allows it to be used as a durable and beautiful box that can be used even after gifting.

Research

The motif printed on the top of the box is a cross section of a carrot, which is a schematic representation of the sun. The cross section of the carrot shows multiple tissues beautifully aligned. It is the parts of the carrot that are usually overlooked that have universal beauty.

Inspiration

Through extensive meetings in the fields, we gained insight into the farm owner's passion for vegetable farming and the intricacies of his production. This experience revealed that vegetables are not merely visually appealing; they possess a charm that engages the senses. This realization has greatly enhanced the brand's identity and improved the product's appeal, positively influencing consumer perception and reinforcing its market presence.

Image Credits

#1:Designer Kikumi Yoshida, Kuuche design,Photographer Keijiro Ando,vegetable box,2023.

Project Overview

Vegetable Box Packaging has been a Bronze winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Kikumi Yoshida Designer Portrait Photo Award Logo
Bronze Recognition

Kikumi Yoshida was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work Vegetable Box Packaging.

DesignPRWire
Kikumi Yoshida Press Releases

Media members, dive into our press releases on Kikumi Yoshida's work, ready for you to use and enhance your journalistic content. Unlock 3 press releases now, directly accessible to journalists.


Kikumi Yoshida's Vegetable Box Wins Bronze at 2025 A' Packaging Design Awards for Transforming Farm Produce into Artful Gifts

Matsuyama-based designer Kikumi Yoshida has been honored with the Bronze A' Packaging Design Award 2025 for the Vegetable Box, a packaging innovation from Niihama, Ehime, Japan, that elevates root vegetables into sensory-rich, meaningful gifts, blending artistry, sustainability, and local culture.


Kikumi Yoshida Designer Portrait Photo
Kikumi Yoshida Newsroom

Dive into Kikumi Yoshida Newsroom to explore celebrated designs and projects.

You are currently viewing Media Showcase № 164661. Explore Kikumi Yoshida's newsroom for a complete collection of their award-winning work, including high-resolution images, interviews, and much more. You are now viewing Vegetable Box through Press Kit / Media Showcase 164661. Explore more in Newsroom 358674.

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