Brown Brothers Limited Edition
Wine Packaging for Brown Brothers
The limited-edition packaging was designed to capture the lively essence of celebrations and social gatherings. Vibrant colors and dynamic patterns were used to reflect the product's festive nature, creating a visual experience that attracts attention on the shelf. To enhance the consumer's connection with the product, innovative scented ink was incorporated, adding a sensory dimension that extends beyond the visual. This combination of striking aesthetics and multi-sensory appeal ensures the packaging not only stands out but also resonates emotionally with consumers.
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Download Press Kit № 164761 Wine Packaging for Brown Brothers by Yiqi Tang and Zona Yuechen Guan to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Brown Brothers by Yiqi Tang and Zona Yuechen Guan
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Wine Packaging by Yiqi Tang and Zona Yuechen Guan
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Yiqi Tang and Zona Yuechen Guan Brown Brothers
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Yiqi Tang and Zona Yuechen Guan Wine Packaging
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Brown BrothersBrand Logo
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Unique Properties
The Brown Brothers Fruity Sparkling Moscato packaging uses scented ink, enhancing both visual and olfactory engagement. Designed for three distinct moments—morning, twilight, and midnight—the packaging offers an interactive experience, immersing users in a tropical party vibe. Its innovative multisensory features, paired with the cultural "reunion" concept for the Asian market, make this design stand out.
Tags
Brown Brothers Winery, Scented Ink, Eco-friendly Packaging, Tropical Party, Reunion, Multisensory Packaging, Asian Market, Chinese Market, Innovative Design, Festive Celebration
Production Technology
The packaging uses scented ink that is tailored to each design, creating environmental excitement and enhancing the olfactory experience. The bottles are produced with eco-friendly, recyclable materials. Advanced printing techniques were used to ensure high-quality graphics that reflect the tropical party atmosphere, while also maintaining durability and consumer appeal.
Design Challenge
The biggest challenge was integrating multisensory elements, while maintaining high production quality and cost efficiency. Another obstacle was ensuring that the design resonated with both the Asian market's cultural concept of "reunion" and the festive tropical theme. Technological limitations in ink production and sustainable material sourcing required innovative solutions, balancing aesthetics with environmental impact.
Project Duration
The project started in November 2023 in Shanghai and finished in May 2024, and was officially launched for sale in July 2024.
Operation Flow
The packaging interacts with users in a multisensory way. The scented ink enhances the experience by releasing a unique fragrance, matching the mood of morning, twilight, or midnight. This playful interaction creates a dynamic and engaging experience for users, making every moment feel festive and personal while enhancing the overall enjoyment of the product.
Research
The objective was to enhance user interaction through multisensory design. The methodology involved market analysis and consumer behavior studies to understand preferences. Data was collected via focus groups and user testing, using tools like surveys and sensory evaluations. Participants were young adults, aged 25-35, in Asia. Results showed a strong preference for cold-activated and scented ink features. Insights indicated that multisensory packaging increases product engagement and aligns well with festive consumer behavior, positively impacting business and design trends.
Inspiration
The design was inspired by the vibrant atmosphere of tropical summer parties and the concept of "reunion" in Asian culture. Our goal was to create an immersive experience, reflecting the energy of different moments throughout the day—morning, twilight, and midnight. Extensive research into scented-ink printing allowed us to blend visual excitement with olfactory elements, enhancing the sensory engagement of each design.
Image Credits
Image #1: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023. Image #2: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023. Image #3: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023. Image #4: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023. Image #5: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Project Overview
Brown Brothers Limited Edition Wine Packaging has been a Iron winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
Yiqi Tang and Zona Yuechen Guan was recognized with the coveted Iron A' Design Award in 2025, a testament to excellence of their work Brown Brothers Limited Edition Wine Packaging.
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