The Dance of Nature

Wine Packaging for Fedrigoni Self-Adhesives

Fedrigoni is a leading company in the manufacturing of self-adhesive papers. This work will be part of a sample for customers who are interested in the technical and aesthetic behavior of recycled papers using Tintoretto Gesso Recycled paper. An imaginary landscape was created where there is an ecosystem with a harmonious relationship between living beings and non-living elements. A packaging for four varieties originated in four Latin American destinations.

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The Dance of Nature by Ximena Ureta

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Wine Packaging by Ximena Ureta

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Ximena Ureta The Dance of Nature

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Ximena Ureta Wine Packaging

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Ximena Ureta Designer Portrait Photo

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Fedrigoni Self AdhesivesBrand Logo

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Unique Properties

Fedrigoni is a leading company in the manufacturing of self-adhesive papers. This work will be part of a sample for customers who are interested in the technical and aesthetic behavior of recycled papers using Tintoretto Gesso Recycled paper. An imaginary landscape was created where there is an ecosystem with a harmonious relationship between living beings and non-living elements. A packaging for four varieties originated in four Latin American destinations.

Tags

Wine label, wine, design, Chilean design, Ximena Ureta, Chilean wine, label, wine labels, Chilean designer, Fedrigoni, Chile.

Production Technology

The Dance of Nature was printed on an HP Indigo digital 6,900 using hexachrome (CMYK, plus violet and orange), and its finishing applications were done using the Digicon Machine. Folia Kurz gold 428 and pearlized Folia were utilized. The process included die-cutting, mechanical embossing, and semi-gloss UV varnish.

Design Challenge

The challenge was to achieve a creative and sustainable design. All materials used in this artwork were carefully chosen. The watercolors used were made with natural pigments of plant origin. The Fabriano paper is 100% ECF (Elemental Chlorine Free) pulp, FSC certified originating from responsibly managed forests, and applying environmentally friendly standards. The brushes were created with organic materials, bark, dry leaves, which nature naturally sheds as part of its recycling process.

Project Duration

This sample was introduced January 2023 at an event in Chile, but has been presented in several countries around the world.

Operation Flow

This packaging is part of a sample for vineyards, wineries, and spirits companies, as well as for packaging designers.

Research

Since the paleolithic and neolithic periods, there are traces of cave paintings. In antiquity, natural pigments have been used for ceremonies, rituals, or wars. These pigments may be of mineral origin such as clay, lime, or soil, and organic such as vegetables, fruits, or plants. As part of the research, there was experimentation with bougainvillea, coffee, beetroot, curry, and spinach pigments. The pigment extraction is carried out using a stone mortar, until obtaining a highly concentrated pigment.

Inspiration

A landscape was created in four different ways. For the merlot, the blue hour was painted. This is the moment when the sky is tinted with an intense blue color, just after sunset or moments before sunrise. For the malbec, the golden hour was interpreted. This is when the sun is low and nearing the horizon, as well as moments before sunrise. For the blend, several different colors were used, in the same way that a winemaker creates a wine such as this. The typographies were created by hand.

Image Credits

Image #1, #2, #3, #4, #5 Jorge Brantmayer.

Project Overview

The Dance of Nature Wine Packaging has been a Iron winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Iron Recognition

Ximena Ureta was recognized with the coveted Iron A' Design Award in 2024, a testament to excellence of their work The Dance of Nature Wine Packaging.

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