Qishan Saozi Noodles

Packaging for QIPINFU

The sauerkraut noodles transform into a gorgeous phoenix, flapping its wings from the steam and dancing lightly on the top of the taste buds. The phoenix holds a pepper branch in its beak, symbolizing the unique flavor and long heritage of Qishan sauerkraut noodles. The colorful ingredients surround its body, painting a delicate and exquisite picture.

Download Press Kit № 166486

Download Press Kit № 166486 Packaging for QIPINFU by Yong Huang to access high-res images, essential texts, translations, and exclusive interviews—all in one.

Available Now for Your Next Story

At communication|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.

Please Note:

• Credit the work's creator and/or photographer.
• Mention communication|newsroom as your source.
• Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. communication|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.

Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.

Qishan Saozi Noodles by Yong Huang

Download 1800 Pixels JPEG Image.

Packaging by Yong Huang

Download 1800 Pixels JPEG Image.

Yong Huang Qishan Saozi Noodles

Download 1800 Pixels JPEG Image.

Yong Huang Packaging

Download 1800 Pixels JPEG Image.

Yong Huang Designer Portrait Photo

Download 1800 Pixels JPEG Image.

QIPINFUBrand Logo

Download 1800 Pixels JPEG Image.

Qishan Saozi Noodles Packaging Press Releases

Explore press materials for Qishan Saozi Noodles, available in languages such as English.

Unique Properties

The sauerkraut noodles transform into a gorgeous phoenix, flapping its wings from the steam and dancing lightly on the top of the taste buds. The phoenix holds a pepper branch in its beak, symbolizing the unique flavor and long heritage of Qishan sauerkraut noodles. The colorful ingredients surround its body, painting a delicate and exquisite picture.

Tags

Qipinfu, Saozi noodles, Qishan Saozi noodles

Production Technology

The packaging of this product uses high-quality white kraft paper as the main material, which not only reflects the concept of environmental protection, but also demonstrates a simple yet elegant style. With its natural color and delicate touch, white kraft paper adds a touch of simplicity and purity to the product, allowing people to feel the brand's dedication and sincerity at a glance.

Design Challenge

The packaging has undergone many revisions and adjustments in the style of illustrations, striving to accurately capture the unique charm and cultural connotation of sauerkraut noodles. Through meticulous brushwork, the ingredients of sauerkraut noodles have been refined and perfected, and each ingredient is lifelike, as if it can jump out of the paper, making people salivate. At the same time, the packaging also cleverly incorporates the allusion of Fengming Qishan and the phoenix element, which not only highlights the historical depth and cultural heritage of the brand, but also makes sauerkraut noodles a cultural messenger that connects the past and the present and conveys auspiciousness.

Project Duration

Xi'an, China

Operation Flow

The packaging combines the phoenix element, giving the sauerkraut noodles a new lease of life, becoming a messenger that connects the past and the present and conveys auspiciousness. Each bowl of noodles carries historical blessings and cultural heritage. The packaging uses white kraft paper, and the fonts and logos are carefully crafted with hot-stamping gold technology, like bright stars, which not only enhances the visual effect, but also highlights the brand's noble and uniqueness. The luxurious charm shows the brand's unremitting pursuit of quality and details.

Research

This packaging incorporates the traditional allusions of Fengming Qishan into the brand narrative, giving the sauerkraut noodles a profound historical and cultural heritage. The study also deeply analyzed the innovative practices of brand packaging design, especially the ingenious combination of white kraft paper and hot stamping red gold technology, which not only enhances the visual beauty, but also highlights the dignity and uniqueness of the brand. This study provides a new perspective and inspiration for the inheritance of sauerkraut noodle culture and brand development.

Inspiration

Since ancient times, the sound of phoenixes in Qishan symbolizes the prosperity of the Zhou Dynasty, implying the benevolent rule of King Wen and the reunification of the world. This allusion is integrated into the brand story of Saozi Noodles, giving it far-reaching significance. Saozi Noodles, known as the "Soul of Qishan", is not only a feast for taste buds, but also a display of Qishan culture.

Image Credits

Illustrator/Hu Yunfeng

Project Overview

Qishan Saozi Noodles Packaging has been a Bronze winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Yong Huang was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work Qishan Saozi Noodles Packaging.

Yong Huang Press Releases

Explore the world of Yong Huang through our press releases, designed for media members to use freely and enrich your content. Immediate access is granted to 3 press releases for all journalists.

Qishan Saozi Noodles Packaging Wins Bronze at 2025 A' Design Award for Cultural Innovation

Yong Huang's Qishan Saozi Noodles packaging, inspired by ancient Qishan legends and featuring a phoenix motif, has been honored with the Bronze A' Packaging Design Award 2025 for its unique blend of cultural storytelling, eco-friendly materials, and exquisite craftsmanship, setting a new standard for food packaging design in Xi'an, China.

Yong Huang Newsroom

Step into Yong Huang Newsroom for a showcase of exemplary design and recognized projects.