Foogo
Packaging Design for Hongik University
Foogo is a packaging experience inspired by diverse Korean food truck styles, emphasizing originality and portability. Unlike conventional box packaging, Foogo is designed as an intuitive food truck shape, reflecting the identity of Korean soul food. It incorporates various truck types like caravans, vans, and trailers, capturing Korean street food’s dynamic essence. And detachable handle enhances convenience, while Foogo bridges tradition and modernity, creating an immersive visual experience.
Download Press Kit № 167596
Download Press Kit № 167596 Packaging Design for Hongik University by Jiwon Jung to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Foogo by Jiwon Jung
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Packaging Design by Jiwon Jung
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Jiwon Jung Foogo
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Jiwon Jung Packaging Design
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Jiwon Jung Designer Portrait Photo
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Jiwon Jung Interview
Interview Opportunity: Access an exclusive interview with Jiwon Jung, spanning approximately 1410 words, free for journalistic use. Download available now. Access Jiwon Jung Interview Now.
Foogo Packaging Design Press Releases
Discover our press releases for Foogo available in the following languages: English and English.
Foogo Packaging Design Translations
We're happy to provide translations of Foogo in numerous languages, including: Verpakkingsontwerp AF, Dizajn i Paketimit SQ, የማሸጊያ ዲዛይን AM, تصميم التغليف AR, Փաթեթավորման դիզայն HY, পেকেজিং ডিজাইন AS, Qablaşdırma Dizaynı AZ, Ontzi Diseinua EU, Дызайн упакоўкі BE, প্যাকেজিং ডিজাইন BN, Dizajn ambalaže BS, Дизайн на опаковки BG, ထုပ်ပိုးမှုဒီဇိုင်း MY, Disseny de Packaging CA, Disenyo sa Pakete CEB, Kapangidwe ka Mapaketi NY, 包裝設計 ZY, 包装设计 ZH, Disignu d'Imballaghju CO, Dizajn ambalaže HR, Obalový design CS, Emballagedesign DA, Verpakkingsontwerp NL, Pakada Dezajno EO, Pakendidisain ET, Pakkausmuotoilu FI, Design d'Emballage FR, Dealbhachadh Pacaidh GD, Deseño de Envase GL, შეფუთვის დიზაინი KA, Verpackungsdesign DE, Σχεδιασμός Συσκευασίας EL, Mba'erepy Ñemohenda GN, પેકેજિંગ ડિઝાઇન GU, Design Anbalaj HT, Ƙirar Marufi HA, Hoʻolālā Pūolo HAW, עיצוב אריזה HE, पैकेजिंग डिज़ाइन HI, Kev Tsim Ntim Khoom HMN, Csomagolásdesign HU, Umbúðahönnun IS, Nhazi Ngwugwu IG, Desain Kemasan ID, Dearadh Pacáistithe GA, Design del Packaging IT, パッケージデザイン JA, Desain Kemasan JV, ಪ್ಯಾಕೇಜಿಂಗ್ ವಿನ್ಯಾಸ KN, Қаптама дизайны KK, ការរចនាវេចខ្ចប់ KM, Igishushanyo cy'Ipakishwa RW, 패키지 디자인 KO, دیزاینی پاکێجکردن KU, Таңгактоо Дизайны KY, ການອອກແບບບັນຈຸພັນ LO, Conformatio Involucri LA, Iepakojuma dizains LV, Pakuočių dizainas LT, Verpackungsdesign LB, Дизајн на пакување MK, Famolavolana Fonosana MG, Reka Bentuk Pembungkusan MS, പാക്കേജിംഗ് ഡിസൈൻ ML, Disinn tal-Imballaġġ MT, Hoahoa Takai MI, पॅकेजिंग डिझाइन MR, Савлагааны Дизайн MN, प्याकेजिङ डिजाइन NE, Emballasjedesign NO, Emballasjedesign NB, Concepcion d'Embalatge OC, ପ୍ୟାକେଜିଂ ଡିଜାଇନ୍ OR, د بسته بندۍ ډیزاین PS, طراحی بستهبندی FA, Projekt opakowań PL, Design de Embalagem PT, ਪੈਕੇਜਿੰਗ ਡਿਜ਼ਾਈਨ PA, K'ipichay Ruway QU, Design de Ambalaje RO, Дизайн упаковки RU, Mamanu o Afifiaga SM, आवरण-अभिकल्पनम् SA, Dizajn ambalaže SR, Dhizaini Yekurongedza SN, پيڪيجنگ ڊيزائين SD, ඇසුරුම් නිර්මාණය SI, Dizajn obalu SK, Oblikovanje embalaže SL, Naqshadda Baakiijka SO, Moralo wa ho Phuthela ST, Diseño de Packaging ES, Desain Pamakétan SU, Muundo wa Ufungaji SW, Förpackningsdesign SV, Disenyo ng Packaging TL, Дизайни бастабандӣ TG, பொதி வடிவமைப்பு TA, Төрмә дизайны TT, ప్యాకేజింగ్ డిజైన్ TE, การออกแบบบรรจุภัณฑ์ TH, ዲዛይን ማሕሸኒ TI, Ambalaj Tasarımı TR, Gaplama Dizaýny TK, Дизайн упаковки UK, پیکیجنگ ڈیزائن UR, قاپلاش دىزايىنى UG, Qadoqlash dizayni UZ, Thiết Kế Bao Bì VI, Dyluniad Pecynnu CY, Ferpakkingsûntwerp FY, Uyilo Lwepakeji XH, פּאַקעטירונג דיזיין YI, Àṣẹ̀dá Ìdìpọ̀ YO, Idizayini Yokupakisha ZU, Packaging Design EN, སྒྲོམ་རྫས་འཆར་གཞི། BO.
Foogo Packaging Design Media Articles
We provide articles ready for publication on Foogo, offered in several languages: Turkish, Indonesian, Dutch, English, Korean, Arabic (Standard), Hindi, German, Spanish, Italian, Russian, Japanese, Portuguese, Chinese (Mandarin) and French.
Unique Properties
Foogo is a packaging experience inspired by diverse Korean food truck styles, emphasizing originality and portability. Unlike conventional box packaging, Foogo is designed as an intuitive food truck shape, reflecting the identity of Korean soul food. It incorporates various truck types like caravans, vans, and trailers, capturing Korean street food’s dynamic essence. And detachable handle enhances convenience, while Foogo bridges tradition and modernity, creating an immersive visual experience.
Tags
Korean street food, food truck packaging, soul food, snack branding, interactive packaging, cultural experience, mobile street food, K-food design
Production Technology
Foogo is made with eco-friendly paperboard, ensuring lightweight durability. Precision die-cutting maintains structural stability, while offset printing with matte and gloss coatings enhances texture. A foldable design allows easy assembly, and a reinforced detachable handle ensures convenience. The manufacturing process prioritizes sustainability and efficiency, creating packaging that is both aesthetic and practical, aligning with modern eco-conscious design trends.
Design Challenge
The biggest challenge was translating the food truck experience into functional packaging while ensuring stability. Traditional box structures lacked authenticity, requiring prototyping and material refinement. Balancing cultural authenticity with global appeal was another challenge. Foogo overcame these hurdles by merging design functionality with emotional storytelling, creating a visually engaging and immersive representation of Korean soul food.
Project Duration
The project started in Seoul in February 2024 and was completed in Seoul in November 2024.
Operation Flow
Foogo’s unboxing simulates purchasing from a real food truck. The opening mechanism resembles a serving window, enhancing the authenticity of the experience. A detachable handle ensures portability, making it easy to carry. Design elements such as food truck signage create a realistic street food ambiance. Foogo is not just packaging—it is a storytelling tool, engaging consumers in a multi-sensory experience that extends beyond taste.
Research
This study examines how packaging enhances cultural storytelling in consumer experiences. Research analyzed the global appeal of K-food, the emotional connection to nostalgic snacks, and how interactive packaging influences perception. Surveys and prototypes confirmed that culturally immersive designs enhance engagement. Foogo’s food truck-inspired packaging was developed from these insights, ensuring a meaningful and relatable experience for international audiences.
Inspiration
While traditional Korean cuisine like bibimbap and bulgogi is globally recognized, Korean soul food remains largely unknown. Street snacks like gamja hotdog, egg bread, and dalgona are more than just food—they hold cultural significance and nostalgia. Foogo was inspired by Korean mobile food stalls and trucks, recreating the excitement of holding a warm snack on a cold day. The packaging captures this authentic street food experience, making Korean soul food accessible worldwide.
Image Credits
This work is all original images not copyrighted.
Project Overview
Foogo Packaging Design has been a Iron winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
Jiwon Jung was recognized with the coveted Iron A' Design Award in 2025, a testament to excellence of their work Foogo Packaging Design.
Jiwon Jung Press Releases
Numerous press releases on Jiwon Jung and their achievements are at your disposal, inviting press members to use them freely in their coverage. Unlock 3 press releases now, directly accessible to journalists.
Foogo Packaging Design Wins Iron at the A' Packaging Design Award 2025
Foogo Packaging Design by Jiwon Jung has been honored with the Iron A' Design Award for 2025, signifying outstanding design achievement in Packaging Design.
Foogo Wins Iron A' Design Award 2025 for Innovative Korean Street Food Packaging Experience
Seoul-based designer Jiwon Jung has been honored with the Iron A' Packaging Design Award 2025 for Foogo, a packaging concept inspired by Korean food trucks that brings the nostalgia and culture of Korean street food to a global audience through immersive, eco-friendly design.
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