Pass Train

Wish Gift Package for Hongik University

Pass Train incorporates train inspired structural packaging, symbolizing perseverance. The Locomotive Package, Signature Package, represents momentum toward success, featuring an elevated chimney design to emphasize progress. The Passenger Car Package extends the train concept, while the Terminal Package, black, marks the final destination. The Two Story Signature Package serves as a premium gift box, completing this unique storytelling based design.

Download Press Kit № 167598

Download Press Kit № 167598 Wish Gift Package for Hongik University by Jiwon Jung to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Pass Train by Jiwon Jung

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Wish Gift Package by Jiwon Jung

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Jiwon Jung Pass Train

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Jiwon Jung Wish Gift Package

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Jiwon Jung Designer Portrait Photo

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Hongik UniversityBrand Logo

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Unique Properties

Pass Train incorporates train-inspired structural packaging, symbolizing perseverance. The Locomotive Package (Signature Package) represents momentum toward success, featuring an elevated chimney design to emphasize progress. The Passenger Train Package extends the train concept, while the Terminal Package (black) marks the final destination. The Two-Story Signature Package serves as a premium gift box, completing this unique storytelling-based design.

Tags

Pass Train, chapssaltteok, success gift, train inspired packaging, symbolic design, motivational branding, interactive package, cultural tradition, packaging design, exam encouragement

Production Technology

The Pass Train package is made using eco-friendly paper materials, ensuring sustainability and durability. The 'die cut' process precisely shapes the locomotive chimney, reinforcing its identity. Double-layered reinforced paperboard enhances structure while keeping it lightweight. Offset printing with matte and gloss finishes highlights the four color variations, and the Terminal Package features a bold black color to emphasize goal achievement.

Design Challenge

The key challenge was integrating the symbolic meaning of chapssaltteok with the structural characteristics of a train while ensuring functionality and durability. The elevated chimney required multiple prototypes to maintain its form and stability. Additionally, balancing cost-effective production with a premium gifting experience was crucial. The final design successfully blends cultural meaning, storytelling, and structural innovation.

Project Duration

The project started in Seoul in March 2024 and was completed in Seoul in October 2024.

Operation Flow

The Pass Train package offers an immersive unboxing experience that symbolizes the journey toward success. The Pass Train Ticket marks the departure, leading to the Locomotive Package at the front, setting the stage for progress. The Passenger Car Package extends the journey, while the Cube Package allows for easy single-serving consumption. The Terminal Package represents reaching the final goal, and the Two-Story Signature Package serves as a premium set, enhancing the gifting experience.

Research

This project explores symbolic packaging that enhances the gifting experience. Research included market analysis of success-wishing gifts, cultural significance of chapssaltteok, and packaging design trends. Surveys with students and gift buyers provided insights into emotional engagement. The result is a package that combines cultural tradition with an interactive storytelling concept, reinforcing goal achievement and encouragement through design.

Inspiration

In Korea, chapssaltteok (glutinous rice cake) is a traditional good-luck gift, symbolizing the hope of “sticking” to one’s desired university or goal. Inspired by this, Pass Train reinterprets the tradition using the structure and symbolism of a train. Just as a train steadily moves forward, students advance toward their dreams. This package transforms a simple good-luck gift into a symbolic journey of encouragement, delivering heartfelt wishes for success.

Image Credits

This work is all original images not copyrighted.

Project Overview

Pass Train Wish Gift Package has been a Iron winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Iron Recognition

Jiwon Jung was recognized with the coveted Iron A' Design Award in 2025, a testament to excellence of their work Pass Train Wish Gift Package.

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