Pass Train
Wish Gift Package for Hongik University
Pass Train incorporates train inspired structural packaging, symbolizing perseverance. The Locomotive Package, Signature Package, represents momentum toward success, featuring an elevated chimney design to emphasize progress. The Passenger Car Package extends the train concept, while the Terminal Package, black, marks the final destination. The Two Story Signature Package serves as a premium gift box, completing this unique storytelling based design.
Download Press Kit № 167598
Download Press Kit № 167598 Wish Gift Package for Hongik University by Jiwon Jung to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Pass Train by Jiwon Jung
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Wish Gift Package by Jiwon Jung
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Jiwon Jung Pass Train
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Jiwon Jung Wish Gift Package
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Jiwon Jung Designer Portrait Photo
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Hongik UniversityBrand Logo
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Jiwon Jung Interview
Content for Journalists: We're providing an interview with Jiwon Jung, approximately 1488 words, free for editorial use. Gain access and download instantly. Access Jiwon Jung Interview Now.
Pass Train Wish Gift Package Press Releases
Access press releases crafted for Pass Train in these languages: English.
Unique Properties
Pass Train incorporates train-inspired structural packaging, symbolizing perseverance. The Locomotive Package (Signature Package) represents momentum toward success, featuring an elevated chimney design to emphasize progress. The Passenger Train Package extends the train concept, while the Terminal Package (black) marks the final destination. The Two-Story Signature Package serves as a premium gift box, completing this unique storytelling-based design.
Tags
Pass Train, chapssaltteok, success gift, train inspired packaging, symbolic design, motivational branding, interactive package, cultural tradition, packaging design, exam encouragement
Production Technology
The Pass Train package is made using eco-friendly paper materials, ensuring sustainability and durability. The 'die cut' process precisely shapes the locomotive chimney, reinforcing its identity. Double-layered reinforced paperboard enhances structure while keeping it lightweight. Offset printing with matte and gloss finishes highlights the four color variations, and the Terminal Package features a bold black color to emphasize goal achievement.
Design Challenge
The key challenge was integrating the symbolic meaning of chapssaltteok with the structural characteristics of a train while ensuring functionality and durability. The elevated chimney required multiple prototypes to maintain its form and stability. Additionally, balancing cost-effective production with a premium gifting experience was crucial. The final design successfully blends cultural meaning, storytelling, and structural innovation.
Project Duration
The project started in Seoul in March 2024 and was completed in Seoul in October 2024.
Operation Flow
The Pass Train package offers an immersive unboxing experience that symbolizes the journey toward success. The Pass Train Ticket marks the departure, leading to the Locomotive Package at the front, setting the stage for progress. The Passenger Car Package extends the journey, while the Cube Package allows for easy single-serving consumption. The Terminal Package represents reaching the final goal, and the Two-Story Signature Package serves as a premium set, enhancing the gifting experience.
Research
This project explores symbolic packaging that enhances the gifting experience. Research included market analysis of success-wishing gifts, cultural significance of chapssaltteok, and packaging design trends. Surveys with students and gift buyers provided insights into emotional engagement. The result is a package that combines cultural tradition with an interactive storytelling concept, reinforcing goal achievement and encouragement through design.
Inspiration
In Korea, chapssaltteok (glutinous rice cake) is a traditional good-luck gift, symbolizing the hope of “sticking” to one’s desired university or goal. Inspired by this, Pass Train reinterprets the tradition using the structure and symbolism of a train. Just as a train steadily moves forward, students advance toward their dreams. This package transforms a simple good-luck gift into a symbolic journey of encouragement, delivering heartfelt wishes for success.
Image Credits
This work is all original images not copyrighted.
Project Overview
Pass Train Wish Gift Package has been a Iron winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
Jiwon Jung was recognized with the coveted Iron A' Design Award in 2025, a testament to excellence of their work Pass Train Wish Gift Package.
Jiwon Jung Press Releases
We provide a series of press releases on Jiwon Jung that journalists and press members can freely incorporate into their narratives. Journalists can access 3 press releases immediately, ready for your use.
Pass Train by Jiwon Jung Wins Iron A' Design Award for Symbolic Success Gift Packaging
Seoul-based designer Jiwon Jung has been honored with the Iron A' Packaging Design Award 2025 for Pass Train, a wish gift package inspired by Korea's tradition of gifting chapssaltteok, reimagined as a train journey to encourage students toward their goals.
Jiwon Jung Newsroom
Jiwon Jung Newsroom is your gateway to exploring acclaimed design and award-winning works.
