'Chinatown Rebranding' by Bo Zhang: Innovation in Branding

Chinatown Rebranding

Branding for Bo Zhang

The new visual system for LA Chinatown should effectively represent and celebrate the cultural heritage of Chinatown Los Angeles. Design elements should bridge the old Chinatown's historical significance while embracing the new plaza's modernity and revitalization. Designer wants to celebrate the rich cultural heritage of Chinatown and its integration into the larger fabric of Los Angeles.

Bo Zhang 2025 Agency Bronze Press Kit № 168659

Download Press Kit № 168659

Download Press Kit № 168659 Branding for Bo Zhang by Bo Zhang to access high-res images, essential texts, translations, and exclusive interviews—all in one.

Available Now for Your Next Story

At communication|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.

Please Note:

Credit the work's creator and/or photographer.
Mention communication|newsroom as your source.
Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. communication|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.

Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.

Chinatown Rebranding by Bo Zhang

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. For photo credit information, refer to the Image Credits Section.

Branding by Bo Zhang

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Acknowledgements for photographs are in the Image Credits Section.

Bo Zhang Chinatown Rebranding

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. To identify photo contributors, visit the Image Credits Section.

Bo Zhang Branding

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Photo credits are listed in the Image Credits Section.

Unique Properties

The new visual system for LA Chinatown should effectively represent and celebrate the cultural heritage of Chinatown Los Angeles. Design elements should bridge the old Chinatown's historical significance while embracing the new plaza's modernity and revitalization. Designer wants to celebrate the rich cultural heritage of Chinatown and its integration into the larger fabric of Los Angeles.

Production Technology

Poster and Rebranding

Design Challenge

Link culture and history of Chinese in North America

Project Duration

2023 ， CA，USA

Operation Flow

Graphic design, visual design

Research

Considering the cultural and historical particularities of Chinatown, the designer conducted extensive research, including the integration of Asian and North American cultures. The updated visual display format showcases the value of the new generation of Chinese communities.

Inspiration

Designer wants to celebrate the rich cultural heritage of Chinatown and its integration into the larger fabric of Los Angeles. Create graphics that showcase the fusion of Chinese and American cultures, highlighting the neighborhood's unique identity.

Image Credits

Zifei Ding

Project Overview

Chinatown Rebranding Branding has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Bo Zhang was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work Chinatown Rebranding Branding.

Bo Zhang Newsroom

Visit Bo Zhang Newsroom for an inside look at exceptional design and award-winning projects.

You are currently viewing Media Showcase № 168659. For a full overview of Bo Zhang's accomplishments and media resources, Bo Zhang's newsroom is the place to be, offering direct access to a range of materials. You are now viewing the Media Showcase 168659 for Chinatown Rebranding. You will find further content in Newsroom 350453.