1045 Coffee Beans
Packaging for 1045 Coffee
The 1045 Coffee packaging design captures the elevation of the city of Calgary with a diamond-shaped logo and bold 1045 numbers, symbolizing the iconic mountainous landscape of the city. Perspective lines evoke mountain shadows and coffee fields, steering clear of traditional mountain imagery. The color palette, inspired by coffee tones, uses darker shades for espresso and lighter ones for filter blends. Traditional black coffee bags and premium sticker labels combine functionality and elegance, ensuring recognition while reflecting the commitment to quality and craftsmanship of the brand.
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1045 Coffee Beans by Natalya Bilousova
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Packaging by Natalya Bilousova
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Natalya Bilousova 1045 Coffee Beans
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Natalya Bilousova Packaging
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Natalya Bilousova Designer Portrait Photo
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1045 Coffee Brand Logo
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Unique Properties
This project established a unique identity for 1045, a locally roasted coffee blend that pays homage to the elevation of the city of Calgary of 1045 meters above sea level. It embodies the bold Calgarian spirit, striking a balance between tradition and innovation. The packaging showcase a dedication to quality, sustainability, and artisanal craftsmanship, seamlessly merging rugged natural elements with contemporary design. Created to appeal to both devoted coffee lovers and a new generation of enthusiasts, 1045 celebrates the rich coffee culture of Calgary.
Tags
packaging, coffee, Calgary, drinks, coffee beans, coffee bag, coffee packaging
Production Technology
The 1045 Coffee packaging utilizes classic black coffee bags, providing a sleek and timeless look that preserves freshness. Each blend is distinguished by a carefully designed label, produced as a high-quality sticker for flexibility and easy application. This approach allows for efficient production while maintaining a premium feel. The combination of durable materials and a thoughtfully crafted label ensures both practicality and strong visual appeal on the shelf.
Design Challenge
The creative challenge for 1045 Coffee was to visualize Calgary's elevation in a unique and impactful way, without resorting to the typical mountain imagery that competitors use. The goal was to reflect the city's high-altitude spirit while avoiding cliches. The solution involved designing a diamond-shaped logo featuring bold 1045 numbers that evoke the essence of mountains, complemented by perspective lines that simultaneously suggest the shadows of mountains and coffee fields. This approach captured Calgary's elevation and the coffee's origins in a distinct and original way, ensuring a memorable visual identity.
Project Duration
Calgary, Canada, the project began in May and ended in August, 2024
Operation Flow
The 1045 coffee brand, crafted by a local Calgary manufacturer, offers a unique blend that stands out in the market. Its packaging is both convenient and visually appealing, designed to attract the target audience through careful market analysis. Striking a balance between aesthetics and function, the design ensures easy recognition, clear communication of the product's uniqueness, and a strong local identity.
Research
The development of the 1045 Coffee brand started with a thorough analysis of the market and competitors, examining trends and understanding consumer preferences. The target audience was defined by their behaviors, preferences, and attitudes towards locally sourced, high-quality coffee. This research guided the creation of a unique brand identity and packaging design, ensuring it was both visually engaging and informative.
Inspiration
The visual identity of 1045 Coffee captures the warmth and richness of a perfectly brewed cup. A calm, earthy color palette reflects the deep hues of coffee, emphasizing authenticity and craftsmanship. Each coffee origin features two shades, a darker tone for espresso's bold intensity and a lighter hue for the smooth filter method. This thoughtful design creates a cohesive, elegant look that enhances shelf presence while celebrating the unique character of each coffee variety.
Image Credits
Natalya Bilousova, 2025
Project Overview
1045 Coffee Beans Packaging has been a Bronze winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Natalya Bilousova was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work 1045 Coffee Beans Packaging.
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