Paper Packaging for Tsarsky Reserve
The aim of package for frozen semi-finished products is to create a catchy image of a brand avoiding traditional visual for food being on a plate. The pattern based solution has been chosen as the one that makes the eyes of a consumer already enjoy the food. The colors which are used for representing are definitely recognizable among the line other food designs. In addition, the simplicity of forms in this design underlines the contemporary approach and simultaneously highlights the idea of universality. As the result, this design makes the product easy to like for various viewers
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Download Press Kit № 123199 Paper Packaging for Tsarsky Reserve by Natalya Bilousova to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Our Tsarsky Reserve press releases are ready in languages: English, for your convenience.
Tsarsky Reserve in your language: we provide project translations across multiple languages: Paper Packaging EN, Papierverpakking AF, Paketimi Letre SQ, የወረቀት ማሸግ AM, التغليف الورقي AR, Թղթե Փաթեթավորումը HY, Kağız Qablaşdırma AZ, Paperezko Ontzi Bat EU, Папяровая Ўпакоўка BE, কাগজ প্যাকেজিং BN, Papirna Ambalaža BS, Хартиената Опаковка BG, စက္ကူထုပ်ပိုးခြင်းသည် MY, L'envàs De Paper CA, Ang Pagputos Sa Papel CEB, Kuyika Mapepala NY, 紙包裝 ZY, 纸包装 ZH, Imballaggio Di Carta CO, Papirna Ambalaža HR, Papírový Obal CS, Papiremballage DA, Papieren Verpakkingen NL, Paperpakaĵo EO, Paberpakend ET, Paperipakkaus FI, L'emballage En Papier FR, Pacadh Pàipeir GD, Embalaxe De Papel GL, ქაღალდის შეფუთვა KA, Papierverpackungen DE, Η Χάρτινη Συσκευασία EL, પેપર પેકેજીંગ GU, Anbalaj Papye HT, Marufi Na Takarda HA, ʻo Ka Paʻi Pepa HAW, אריזת נייר HE, पेपर पैकेजिंग HI, Ntawv Ntim HMN, A Papír Csomagolás HU, Pappírsumbúðir IS, Ngwugwu Akwụkwọ IG, Kemasan Kertas ID, Pacáistithe É Pacáistiú Páipéir GA, L'imballaggio In Carta IT, 紙包装は JA, Pengemasan Kertas JV, ಪೇಪರ್ ಪ್ಯಾಕೇಜಿಂಗ್ KN, Қағаз Қаптама KK, ការវេចខ្ចប់ក្រដាស KM, Gupakira Impapuro RW, 종이 포장은 KO, Ambalaja Kaxizî KU, Кагаз Таңгак KY, ການຫຸ້ມຫໍ່ເຈ້ຍ LO, Charta Packaging LA, Papīra Iepakojums LV, Popierinė Pakuotė LT, Pabeierverpackung LB, Хартиената Амбалажа MK, Ny Fonosana Taratasy MG, Pembungkusan Kertas MS, പേപ്പർ പാക്കേജിംഗ് ML, L-Ippakkjar Tal-Karta MT, Tarapi Pepa MI, पेपर पॅकेजिंग MR, Цаасан Савлагаа MN, कागज प्याकेजिङ NE, Papiremballasje NO, କାଗଜ ପ୍ୟାକେଜିଂ OR, د کاغذ بسته بندي PS, بسته بندی کاغذی FA, Opakowania Papierowe PL, Embalagem De Papel PT, ਪੇਪਰ ਪੈਕੇਜਿੰਗ PA, Ambalajul Din Hârtie RO, Бумажная Упаковка RU, Afifi Pepa SM, Папирна Амбалажа SR, Kurongedza Mapepa SN, ڪاغذ جي پيڪنگنگ SD, කඩදාසි ඇසුරුම් SI, Papierový Obal SK, Papirna Embalaža SL, Baakadaha Warqaddu SO, Sephutheloana Sa Pampiri ST, El Embalaje De Papel ES, Bungkusan Kertas SU, Ufungaji Wa Karatasi SW, Pappersförpackningar SV, Ang Packaging Ng Papel TL, Бастабандии Коғазӣ TG, காகித பேக்கேஜிங் TA, Кәгазь Упаковка TT, పేపర్ ప్యాకేజింగ్ TE, บรรจุภัณฑ์กระดาษ TH, Kağıt Ambalaj TR, Kagyz Gaplamak TK, Паперова Тара UK, کاغذی پیکیجنگ UR, قەغەز ئورالما ئورالمىنىڭ UG, Qog'ozli Qadoqlash UZ, Bao Bì Giấy VI, Pecynnu Papur CY, Papierferpakking FY, Ukupakishwa Kwephepha XH, פּאַפּיר פּאַקקאַגינג YI, Apoti Iwe YO, Ukupakishwa Kwephepha ZU.
Access our collection of Tsarsky Reserve articles, ready for use and offered in languages: Spanish, English, Indonesian, Japanese, Russian, Chinese (Mandarin), Italian, German, Portuguese, Hindi, French, Dutch, Turkish, Arabic (Standard) and Korean.
Working on this project the goal was to make bright packages series and avoid traditional way of presenting meat products, which usually includes food on the plate. In addition to this there should be ground for package development. After trying several approaches and composition, was found a solution with the pattern. This became the main idea for all series and also created perfect base for any other products and additional marketing material.
meat, pattern, bright, caleidoscope, food, meatballs, russian cuisine
Used foldable paper package which is fitted (wrapped) on plastic box with product inside.
Tsarsky Reserve is not only food company but they also focused on souvenir production. That is why the goal was to design logo for two branches. The most difficult part of work was to find simple solution to produce package series in future withou spending lots of money on design and photosession. That should be something special, unusual and bright. Something that could help product look more attractive.
Project start: June 2020 Project end: September 2020 Designer location: Berdyansk, Ukraine Client location: Moscow, Russia
This packaging should work well due to the non-standard presentation of products using patterns and bright color spots. The black block with text information and icons supports the overall attractive composition. Icons (such as chicken, cow and pig) of main using meat type help to navigate with ingredients of the product. Big bright icon with procents of real meat focuses on naturalness. All of mentioned fact should help to increase the value of the product.
Because of extermely short terms deep research was not carried out. The key point was to redesign available label which was made in very low design quality according to company growth. Client's wishes were to increase product price with design improvement.
Knowing the fact that Tsarsky Reserve is the new direction of NESANS Company production, which is only at the start of their success, the key point was to create design that could be easily transfromed on future product without creating new design and difficult expencieve photosession. Ispired by patterns and caleidoscope share this idea on all of the packages. This helped to get one solution for millions of other packages.
All of the separate images are given by client
Tsarsky Reserve Paper Packaging has been a Bronze winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Natalya Bilousova was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Tsarsky Reserve Paper Packaging.
Journalists and media members can enrich their content with our press releases on Natalya Bilousova, available for free use. Immediate access is granted to 1 press releases for all journalists.
Introducing the Tsarsky Reserve paper packaging design by Natalya Bilousova, a revolutionary approach to meat product presentation
Discover outstanding design and award-winning initiatives in the Natalya Bilousova Newsroom.
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