All Mies Packaging

Watch Packaging for All Mies

The All Mies box translates the simplicity of the watch design into a minimal and yet bold packaging. Embracing the same style found on the timepieces, the packaging is carefully designed to create an artful experience from beginning to end. The concept relies on a series of different layers that are tightly fit together as pieces of a puzzle waiting to slowly unveil the final product inside. The final design expands upon the architectural identity of the brand by creating a play between volumes and voids and lets form follow function.

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Download Press Kit № 76499 Watch Packaging for All Mies by Walmir Luz to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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All Mies by Walmir Luz

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Watch Packaging by Walmir Luz

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Walmir Luz All Mies

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Walmir Luz Watch Packaging

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All MiesBrand Logo

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Walmir Luz Interview

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All Mies Packaging Watch Packaging Press Releases

Explore press materials for All Mies Packaging, available in languages such as English.

All Mies Packaging Watch Packaging Media Articles

Explore our ready-to-use articles on All Mies Packaging, available in multiple languages: English, Spanish, Italian, Russian, Japanese, Portuguese, Turkish, Arabic (Standard), Indonesian, German, Dutch, Korean, Chinese (Mandarin), Hindi and French, for your feature stories.

Unique Properties

The All Mies box translates the simplicity of the watch design into a minimal and yet bold packaging. Embracing the same style found on the timepieces, the packaging is carefully designed to create an artful experience from beginning to end. The concept relies on a series of different layers that are tightly fit together as pieces of a puzzle waiting to slowly unveil the final product inside.

Tags

watch packaging, packaging, minimalist box, minimalist packaging, layered box, layered packaging.

Production Technology

The final design uses a series of cardstock layers that feature a timepiece cutout in the center where the main product is supposed to sit. These layers are bundled together by a thin rubber band that rests on small notches. The main core is then enclosed by a final cover that engraves the brand identity of the product and company.

Design Challenge

As the concept of a small startup, the biggest challenge was to achieve a unique design packaging that was elegant and simple at an affordable price. By rejecting generic boxes we had to carefully study production processes and materials that would allow us to achieve a custom design with financial constraints.

Project Duration

October 2018 to January 2019. Los Angeles/CA, USA

Operation Flow

When completely enclosed, the packaging can be opened by either sliding the core out of the cover or opening the cover from the back tab. Once the cover is removed, the main core is untied by removing the rubber band. Once the rubber band is removed, the main core becomes a series of independent layers that reveals that watch at its center.

Research

The All Mies brand was established following the Miesian style. Every product and packaging are created to be simple and bold by embracing clean lines and a minimalist approach. All designs are generated through the understanding of its function. Tying the functionality of a piece to the establishment of its design enables the whole concept to achieve a holistic approach.

Inspiration

The packaging is inspired on the art of model making: topographic models can be created to illustrate mass and shape through the use of a sequence of layers. The final design expands upon the architectural identity of the brand by creating a play between volumes and voids and lets form follow function.

Image Credits

Image #1: All Mies LLC Image #2: All Mies LLC Image #3: All Mies LLC Image #4: All Mies LLC Image #5: All Mies LLC Image #6: All Mies LLC

Project Overview

All Mies Packaging Watch Packaging has been a Bronze winner in the Packaging Design award category in the year 2018 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Walmir Luz was recognized with the coveted Bronze A' Design Award in 2019, a testament to excellence of their work All Mies Packaging Watch Packaging.

Walmir Luz Press Releases

For journalists seeking engaging content: Explore our press releases featuring Walmir Luz's work, freely available for incorporation into your stories. Now available: Immediate access to 3 press releases for journalists.

All Mies Packaging: A Minimalist and Bold Watch Packaging Design

All Mies Packaging, designed by Walmir Luz, is a minimalist and bold watch packaging concept that embraces clean lines and a minimalist approach, expanding upon the architectural identity of the brand. The packaging is carefully designed to create an artful experience from beginning to end, with a play between volumes and voids, letting form follow function.

Walmir Luz Newsroom

Discover outstanding design and award-winning initiatives in the Walmir Luz Newsroom.