Iridescent
Oolong Tea for PIN SHIANG TEA CO.,LTD
This project combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods. The strength of the brush strokes and the color of the ink represents the taste of Taiwanese tea, vivid colors and shimmering film represents the highlights. "Shadows and lights, virtuality and reality" is the main concept of this design. To break the stereotype image of tea culture, this package tempt to use a brand new perspective and designs to introduce it to different generations and the world.
Download Press Kit № 88575
Download Press Kit № 88575 Oolong Tea for PIN SHIANG TEA CO.,LTD by CHIEH YU CHIANG to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Iridescent by CHIEH YU CHIANG
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Oolong Tea by CHIEH YU CHIANG
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CHIEH YU CHIANG Iridescent
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CHIEH YU CHIANG Oolong Tea
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Circore Design Team Photo
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PIN SHIANG TEA CO LTDBrand Logo
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Circore Corporate Logo
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Iridescent Oolong Tea Press Releases
Access press releases crafted for Iridescent in these languages: English.
Iridescent Oolong Tea Translations
Iridescent in your language: we provide project translations across multiple languages: Tea Packaging EN, Teeverpakking AF, Paketimi I Çajit SQ, ሻይ ማሸግ AM, عبوة الشاي AR, Թեյի Փաթեթավորումը Փաթեթավորման HY, Çay Qablaşdırma AZ, Te Ontziak Ontzi EU, Упакоўка Гарбаты BE, চা প্যাকেজিং BN, Ambalaža Čaja BS, Опаковката На Чай BG, လက်ဖက်ရည်ထုပ်ပိုးထုပ်ပိုး MY, L’Envasament De Te CA, Kuyika Tiyi Ndimtundu NY, 茶包装 ZH, Imballaggi Per Tè CO, Čajna Ambalaža HR, Čajové Balení CS, Teemballage DA, Theeverpakking NL, Tea Pakaĵo EO, Teepakend ET, Teepakkaukset FI, L'emballage Du Thé FR, A Embalaxe De Té GL, ჩაის შეფუთვა KA, Teeverpackung DE, Η Συσκευασία Τσαγιού EL, ચા પેકેજિંગ GU, Anbalaj Te HT, Kayan Shayi HA, אריזות תה HE, चाय पैकेजिंग HI, A Tea Csomagolás HU, Kemasan Teh ID, Pacáistithe GA, Nkwakọ Tii Tii IG, Teumbúðir IS, La Confezione Del Tè IT, 茶包装 JA, Kemasan Teh JV, ಚಹಾ ಪ್ಯಾಕೇಜಿಂಗ್ KN, Шай Пакеті KK, ការវេចខ្ចប់តែ KM, Gupakira Icyayi RW, Чай Пакеттөө KY, 차 포장 KO, Pakkirina Çayê KU, Packaging Tea LA, Téi Verpakung LB, ການຫຸ້ມຫໍ່ຊາ LO, Arbatos Pakuotė LT, Tējas Iepakojums LV, Чајно Пакување MK, Fonosana Dite MG, Pembungkusan Teh MS, ടീ പാക്കേജിംഗ് ML, Imballaġġ Tat-Te MT, Tea Pepeha MI, चहा पॅकेजिंग MR, Цайны Баглаа Боодол MN, चिया प्याकेजि प्याकेजिंग NE, Teemballasje NO, ଚା ପ୍ୟାକେଜିଂ OR, ਚਾਹ ਦੀ ਪੈਕਿੰਗ PA, بسته بندی چای FA, Opakowanie Herbaty PL, د چای بسته PS, A Embalagem De Chá PT, Ambalajul Cu Ceai RO, Упаковка Чая RU, چانھن جي پيڪنگنگ SD, Lauti Pusa SM, Паковање Чаја SR, Tha Pacadh Tì GD, Kuputira Kweiii SN, තේ ඇසුරුම්කරණය SI, Čajové Balenie SK, Čajna Embalaža SL, Baakadaha Shaaha SO, Ho Kenya Tee ST, El Empaque De Té ES, Bungkus Teh SU, Ufungaji Wa Chai SW, Teemballage SV, தேநீர் பேக்கேஜிங் TA, టీ ప్యాకేజింగ్ TE, Бастаи Чой TG, บรรจุภัณฑ์ชา TH, Çaý Gaplamak Gaplamanyň TK, Tsaa Packaging TL, Çay Paketleme TR, Чәй Упаковкасы TT, چاي ئورالمىسى ئورالمىنىڭ UG, Упаковка Чаю UK, چائے کی پیکیجنگ UR, Choy Qadoqlash UZ, Bao Bì Chè VI, Pacio CY, Teepakket FY, Ukupakishwa Kwetiye XH, טיי פּאַקקאַגינג YI, Iṣako Tii YO, Ukufakwa Kwetiye ZU, 茶包裝 ZY, Tsaa Nga CEB, ʻōwili Tea Kīʻī HAW, Ntim Tshuaj Yej HMN.
Iridescent Oolong Tea Media Articles
Access our collection of Iridescent articles, ready for use and offered in languages: English, Dutch, Arabic (Standard), Turkish, Indonesian, Italian, Spanish, Korean, Chinese (Mandarin), Hindi, German, French, Portuguese, Japanese and Russian.
Unique Properties
In order to achieve the actual lights and shadows, this project use different materials to visualize the feeling when tasting the tea.
Tags
Iridescent, Tea, Art, Shadow, Light, Packaging design
Production Technology
Combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods. The strength of the brush strokes and the color of the ink represents the taste of Taiwanese tea, vivid colors and shimmering film represents the highlights.This project also use different materials to visual the feeling when tasting the tea.
Design Challenge
In order to achieve the actual lights and shadows, it tried different color and printing methods. After dozen of experiments, this package decided to use hologram and shimmering film on our box.
Project Duration
The package was designed in April 2019, Taipei Taiwan. This package was presented in Taipei Food Expo in JUNE 2019.
Operation Flow
Combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods.
Research
The strength of the ink brush strokes represents the taste of Taiwanese tea, vivid colors and shimmering film represents the actual lights. It also use different materials to visualize the feeling when tasting the tea.
Inspiration
Shadows and lights, virtuality and reality is the main concept of this design. To break the stereotype image of tea culture, it tempt to use a brand new perspective and designs to introduce it to different generations and the world.
Image Credits
Packaging design: Chieh Yu Chiang (Bonny Chiang) Photographer: Jimmy Chao
Project Overview
Iridescent Oolong Tea has been a Bronze winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
CHIEH YU CHIANG was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work Iridescent Oolong Tea.
CHIEH YU CHIANG Press Releases
Explore the world of CHIEH YU CHIANG through our press releases, designed for media members to use freely and enrich your content. Available now: 1 press releases ready for immediate access by journalists.
Introducing Iridescent: A Unique Oolong Tea Packaging Design by CHIEH YU CHIANG
Discover the innovative packaging design for Oolong Tea, inspired by shadows and lights, and brought to life through a fusion of eastern and western art.
CHIEH YU CHIANG Newsroom
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