India Packaging
Product Packaging for Xiaomi
Xiaomi India's packaging line has a new visual system. The new design wishes to strengthen brand recognition, as well as emphasizes the technological edge of Xiaomi products. The packaging has a carefully designed layout to communicate branding identity. Typographic, color and icon design also ensures that the Xiaomi style remains uniform across products from a wide variety of categories and dimensions. The front design builds a clear structure to display product information. After all, packaging becomes a visual memory and stand apart from market competitors.
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Download Press Kit № 92159 Product Packaging for Xiaomi by Xiaomi to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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For India by Xiaomi
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Product Packaging by Xiaomi
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Xiaomi For India
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Xiaomi Product Packaging
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XiaomiBrand Logo
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India Packaging Product Packaging Press Releases
Discover our press releases for India Packaging available in the following languages: English.
India Packaging Product Packaging Media Articles
Access our collection of India Packaging articles, ready for use and offered in languages: Spanish, English, Hindi, French, Portuguese, Japanese, Russian, Italian, German, Korean, Turkish, Chinese (Mandarin), Indonesian, Dutch and Arabic (Standard).
Unique Properties
With the new packaging, the design team wishes to strengthen brand recognition, as well as emphasize the technological edge associated with Xiaomi products. To ensure that the Xiaomi style remains uniform across products from a wide variety of categories and dimensions, designers have designated space on the packaging to communicate branding identity, and established a clear structure to display key product information, so that it can become a visual memory and stand apart from its competitors. Since orange is the major color palette in the Xiaomi brand, we opt for a contrasting orange-black color scheme to enhance the visual impact.
Tags
electronic, orange, colorful, technology
Production Technology
material: Paper Structure: paper die cut and fold to box.
Design Challenge
With the new packaging design, the key product specifications, slogan, selling points are well communicated to the consumer, while the vibrant color scheme powerfully conveys the technology, joy, and passion aspects advocated by Xiaomi.
Project Duration
The project stared in June 2018 in Beijing China, finished in July 2018 in Beijing China
Operation Flow
Xiaomi had a product line for Indian Market. However, the feedback from the sales department was negative. Therefore, two teams from China and India worked together to explore a new look. After deeply local market research, the design team found the problems and built a new visual system for the packaging.
Research
Compared with the packaging of other brands in the Indian market, the branding on existing packaging line is not clear, and brand recognition is low. And the selling points and key features are not apparent. Furthermore, the product portfolio lacks visual impact and communication between product and consumer. Therefore, customers feel indifferent towards the packaging. The last and most important, packaging lacks visual memory.
Inspiration
Xiaomi had a product line for the Indian market. However, the sales department gave negative feedback for the visual design of the packaging. After local market research, two teams from China and India worked together and built a new visual system for the packaging. New look gives a fresh visual for the whole product line.
Image Credits
Image #1:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge Image #2:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge Image #3:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge Image #4:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge Image #5:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Project Overview
India Packaging Product Packaging has been a Silver winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Xiaomi was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work India Packaging Product Packaging.
Xiaomi Press Releases
Access a rich repository of press releases on Xiaomi, offered to press and media professionals for unrestricted use in their stories. 9 press releases are now available for immediate access by journalists.
Xiaomi Unveils New Visual System for India Packaging
Xiaomi introduces a fresh visual system for its India packaging, aiming to strengthen brand recognition and emphasize the technological edge of its products. The new design is a result of collaboration between teams from China and India, addressing previous negative feedback from the sales department.
Xiaomi Newsroom
Explore Xiaomi Newsroom to uncover award-winning design projects and more.
