Sport Band Packaging
Mi Band 3

Sport Band Packaging for Xiaomi

Mi Band 3 is a low profile product that targets the lower end of the sports headset market. For the packaging design, designers wish to emphasize the youth and energy frequently associated with this group of users, so the packaging uses a simple figure of “3” as the visual point, surrounded by a pattern design that draws inspiration from the athletics track. This pattern extends over the entire package, conveying the dynamical of sports using simple lines. Band 3 use different colors on the packaging to distinguish the versions.

Xiaomi 2020 Enterprise Silver Press Kit № 90017

Download Press Kit № 90017

Download Press Kit № 90017 Sport Band Packaging for Xiaomi by Xiaomi to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Band3 by Xiaomi
Band3 by Xiaomi

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Consult the Image Credits Section for information on photo credits.

Sport Band Packaging by Xiaomi
Sport Band Packaging by Xiaomi

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. For attribution details, see the Image Credits Section.

Xiaomi Band3
Xiaomi Band3

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Acknowledgements for photographs are in the Image Credits Section.

Xiaomi Sport Band Packaging
Xiaomi Sport Band Packaging

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Consult the Image Credits Section for information on photo credits.

XiaomiBrand Logo
XiaomiBrand Logo

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Acknowledgements for photographs are in the Image Credits Section.

Mi Xiaomi Corporate Logo
Mi Xiaomi Corporate Logo

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Image Credits Section holds all necessary photo accreditation details.

Design Newswire
Mi Band 3 Sport Band Packaging Press Releases

Press resources for Mi Band 3 are offered in several languages: English.


Press Kit
Mi Band 3 Sport Band Packaging Media Articles

For immediate use: Mi Band 3 articles, available in languages such as Spanish, English, Portuguese, Japanese, Russian, Italian, German, French, Chinese (Mandarin), Hindi, Dutch, Korean, Turkish, Arabic (Standard) and Indonesian, to enrich your content.


Unique Properties

Mi Band 3 is a low profile product that targets the lower end of the sports headset market. The design task is to add some attractive elements to the packaging and make an outstanding look from the shelves. The whole series of packaging maintains a uniform design to draw attention from the consumers, thus creating new possibilities for display in an offline setting.

Tags

Sport, band, electronic, packaging, colorful

Production Technology

material: Paper Structure: paper die cut and fold to box.

Design Challenge

For a low-profile product that targets the lower end of the sports headset market, the whole series of products maintains a uniform design with rich colors to draw attention from the consumers, thus creating new possibilities for display in an offline setting.

Project Duration

The project stared in July 2018 in Beijing China, finished in May 2019 in Beijing China

Operation Flow

In China, the electronic sport product packaging has the same feelings, which are cold, distant, and serious. The design hopes to bring energetic, color, and warm feelings to the product. The packaging delivers that the low-profit products also could have the best design.

Research

Mi Band 3 is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 22.22 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the designers' task to add some attractive elements to its packaging and make it outstanding from the shelves.

Inspiration

Mi Band 3 packaging emphasizes the youth and energy frequently associated with this group of users, so the packaging uses a simple figure of 3 as the visual point, surrounded by a pattern design that draws inspiration from the athletics track. This pattern extends over the entire package, conveying the dynamicity of sports using simple lines. The Mi Band 3 series features several versions in different colors.

Image Credits

Image #1:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge Image #2:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge Image #3:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge Image #4:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge Image #5:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge

Project Overview

Mi Band 3 Sport Band Packaging has been a Silver winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

 Award Logo
Silver Recognition

Xiaomi was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Mi Band 3 Sport Band Packaging.

DesignPRWire
Xiaomi Press Releases

Explore the world of Xiaomi through our press releases, designed for media members to use freely and enrich your content. Journalists can access 9 press releases immediately, ready for your use.


Mi Band 3 Packaging Design Wins Silver A' Design Award

Xiaomi's Mi Band 3 packaging design, which recently won the Silver A' Design Award, captures the energy and dynamism of the youth, setting it apart from other products in the market.


Newsroom
Xiaomi Newsroom

Dive into Xiaomi Newsroom to explore celebrated designs and projects.

You are currently viewing Media Showcase № 90017. Uncover the depth of Xiaomi's achievements in their newsroom, featuring everything from high-res images to detailed interviews. You are now viewing the Media Showcase 90017 for Mi Band 3. You will find further content in Newsroom 249515.

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