Mi Band 3

Sport Band Packaging for Xiaomi

Mi Band 3 is a low profile product that targets the lower end of the sports headset market. For the packaging design, designers wish to emphasize the youth and energy frequently associated with this group of users, so the packaging uses a simple figure of “3” as the visual point, surrounded by a pattern design that draws inspiration from the athletics track. This pattern extends over the entire package, conveying the dynamical of sports using simple lines. Band 3 use different colors on the packaging to distinguish the versions.

Download Press Kit № 90017

Download Press Kit № 90017 Sport Band Packaging for Xiaomi by Xiaomi to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Band3 by Xiaomi

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Sport Band Packaging by Xiaomi

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Xiaomi Band3

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Xiaomi Sport Band Packaging

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XiaomiBrand Logo

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Mi Xiaomi Corporate Logo

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Mi Band 3 Sport Band Packaging Press Releases

Explore press materials for Mi Band 3, available in languages such as English.

Mi Band 3 Sport Band Packaging Media Articles

Explore our ready-to-use articles on Mi Band 3, available in multiple languages: Spanish, English, Portuguese, Japanese, Russian, Italian, German, French, Chinese (Mandarin), Hindi, Dutch, Korean, Turkish, Arabic (Standard) and Indonesian, for your feature stories.

Unique Properties

Mi Band 3 is a low profile product that targets the lower end of the sports headset market. The design task is to add some attractive elements to the packaging and make an outstanding look from the shelves. The whole series of packaging maintains a uniform design to draw attention from the consumers, thus creating new possibilities for display in an offline setting.

Tags

Sport, band, electronic, packaging, colorful

Production Technology

material: Paper Structure: paper die cut and fold to box.

Design Challenge

For a low-profile product that targets the lower end of the sports headset market, the whole series of products maintains a uniform design with rich colors to draw attention from the consumers, thus creating new possibilities for display in an offline setting.

Project Duration

The project stared in July 2018 in Beijing China, finished in May 2019 in Beijing China

Operation Flow

In China, the electronic sport product packaging has the same feelings, which are cold, distant, and serious. The design hopes to bring energetic, color, and warm feelings to the product. The packaging delivers that the low-profit products also could have the best design.

Research

Mi Band 3 is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 22.22 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the designers' task to add some attractive elements to its packaging and make it outstanding from the shelves.

Inspiration

Mi Band 3 packaging emphasizes the youth and energy frequently associated with this group of users, so the packaging uses a simple figure of 3 as the visual point, surrounded by a pattern design that draws inspiration from the athletics track. This pattern extends over the entire package, conveying the dynamicity of sports using simple lines. The Mi Band 3 series features several versions in different colors.

Image Credits

Image #1:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge Image #2:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge Image #3:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge Image #4:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge Image #5:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge

Project Overview

Mi Band 3 Sport Band Packaging has been a Silver winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Xiaomi was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Mi Band 3 Sport Band Packaging.

Xiaomi Press Releases

For journalists seeking engaging content: Explore our press releases featuring Xiaomi's work, freely available for incorporation into your stories. Available now: 9 press releases ready for immediate access by journalists.

Mi Band 3 Packaging Design Wins Silver A' Design Award

Xiaomi's Mi Band 3 packaging design, which recently won the Silver A' Design Award, captures the energy and dynamism of the youth, setting it apart from other products in the market.

Xiaomi Newsroom

Xiaomi Newsroom is your gateway to exploring acclaimed design and award-winning works.