Bluetooth Headset
Mi Bluetooth Headset Mini

Bluetooth Headset for Xiaomi

This is a low-profile product that targets the lower end of the sports headset market. The target audiences are 18 to 29 year-olds. The design strategy is to imbue a product with personality and to visually personify the product. It uses images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element.

Xiaomi 2020 Enterprise Silver Press Kit № 89158

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Download Press Kit № 89158 Bluetooth Headset for Xiaomi by Xiaomi to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Mi Musician by Xiaomi
Mi Musician by Xiaomi

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Bluetooth Headset by Xiaomi
Bluetooth Headset by Xiaomi

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Xiaomi Mi Musician
Xiaomi Mi Musician

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Xiaomi Bluetooth Headset
Xiaomi Bluetooth Headset

Download 1800 Pixels JPEG Image.

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XiaomiBrand Logo
XiaomiBrand Logo

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Mi Xiaomi Corporate Logo
Mi Xiaomi Corporate Logo

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Design Newswire
Mi Bluetooth Headset Mini Bluetooth Headset Press Releases

Explore press materials for Mi Bluetooth Headset Mini, available in languages such as English.


Press Kit
Mi Bluetooth Headset Mini Bluetooth Headset Media Articles

Explore our ready-to-use articles on Mi Bluetooth Headset Mini, available in multiple languages: Spanish, English, Turkish, Arabic (Standard), Indonesian, Korean, Italian, German, French, Portuguese, Dutch, Japanese, Russian, Chinese (Mandarin) and Hindi, for your feature stories.


Unique Properties

The design of the product is quite minimalistic, with only a circular button on the shell. To make it more interesting, the design use images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element.

Tags

Handset, electronic, packaging, colorful, musician

Production Technology

The visual design require to hide the wires, only leave the headset and controller out. Therefore the packaging structure design must consider how to hide the wires and still keep the whole packaging structure solidly. By using PET tray inside and a paper cover outside, the front of the packaging only shows the handset and controller. material: Paper, PET

Design Challenge

As the target audiences are 18 to 29 year-olds, the design should make the products most close to the trendy of young's culture.

Project Duration

The project started in April 2018 and finished in April 2019 in Beijing, China

Operation Flow

The design of the product is quite minimalistic, with only a circular button on the shell. To make it more interesting, designers use images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element.

Research

Mi Bluetooth headset is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 10 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the design task to add some attractive elements to its packaging and make it outstanding from the shelves.

Inspiration

In current China, the young generation has a rage for animation, comics, and games. They spontaneously create a lot of trending content that personified objects into lively characters. To make this low-profit product easier to approach the young generation, our design strategy is to imbue a product with personality and to visually personify the product.

Image Credits

Image #1:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge Image #2:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge Image #3:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge Image #4:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge Image #5:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge

Project Overview

Mi Bluetooth Headset Mini Bluetooth Headset has been a Silver winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

 Award Logo
Silver Recognition

Xiaomi was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Mi Bluetooth Headset Mini Bluetooth Headset.

DesignPRWire
Xiaomi Press Releases

For journalists seeking engaging content: Explore our press releases featuring Xiaomi's work, freely available for incorporation into your stories. Press members can now immediately access 9 press releases.


Introducing Mi Bluetooth Headset Mini: A Creative and Personified Design

Xiaomi Unveils Mi Bluetooth Headset Mini, a Unique and Creative Approach to Low-Profile Products


Newsroom
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You are currently viewing Media Showcase № 89158. For a full overview of Xiaomi's accomplishments and media resources, Xiaomi's newsroom is the place to be, offering direct access to a range of materials. Welcome to Press Kit / Media Showcase 89158 on Mi Bluetooth Headset Mini. Discover additional content in Newsroom 249515.

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