Mi Sports Bluetooth Headset Mini
Sports Bluetooth Headset for Xiaomi
Emoji is an amazing way of communication – a single emoji can encompass so many different meanings. From a distance the shell of the headset are just blocks of black, but it can also be viewed as the eyes of an emoji icon; similarly the controller becomes the mouth. With additional decorations and colors, the packagings become emoji icons with different emotions, making an otherwise low-profile product much more interesting, and much easier to resonate with its young users.
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Sports Bluetooth Headset by Xiaomi
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Xiaomi Mi Emoji
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Xiaomi Sports Bluetooth Headset
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Mi Sports Bluetooth Headset Mini Sports Bluetooth Headset Press Releases
Press resources for Mi Sports Bluetooth Headset Mini are offered in several languages: English.
Mi Sports Bluetooth Headset Mini Sports Bluetooth Headset Media Articles
For immediate use: Mi Sports Bluetooth Headset Mini articles, available in languages such as Chinese (Mandarin), Hindi, Korean, Turkish, Arabic (Standard), Indonesian, Italian, German, Dutch, French, Portuguese, Japanese, Russian, English and Spanish, to enrich your content.
Unique Properties
This is a low-profile product that targets the lower end of the sports headset market. So it is the designer's task to add an element of fun to its packaging, using the language of the younger generation to appeal to them, emoji comes to mind. The headset and controller can also be viewed as the eyes and mouth of an emoji icon. The packagings become emoji icons with different emotions.
Tags
Handset, electronic, emoji, packaging, colorful
Production Technology
The visual design require to hide the wires, only leave the headset and controller out. Therefore the packaging structure design must consider how to hide the wires and still keep the whole packaging structure solidly. By using PET tray inside and a paper cover outside, the front of the packaging only shows the handset and controller. material: Paper, PET
Design Challenge
As the target audiences are 18 to 29 year-olds, the design should make the products most close to the trendy of young's culture.
Project Duration
The project started in April 2018 and finished in April 2019 in Beijing, China
Operation Flow
Emoji is an amazing way of communication-a single emoji can encompass so many different meanings. From a distance the shell of the headset are just blocks of black, but it can also be viewed as the eyes of an emoji icon; similarly the controller becomes the mouth. With additional decorations and colors, the packagings become emoji icons with different emotions.
Research
Mi Sports Bluetooth Headset Mini is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 12.9 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the design task to add some attractive elements to its packaging and make it outstanding from the shelves.
Inspiration
In current China, for phone chatting, the young generation use a lot of picture formed emoji to chat to each other, instead of typing words. To make this low-profit product more easier to approach young generation, our design strategy is to use the language of the younger generation to appeal to them-emoji comes to mind.
Image Credits
Image #1:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge Image #2:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge Image #3:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge Image #4:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge Image #5:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Project Overview
Mi Sports Bluetooth Headset Mini Sports Bluetooth Headset has been a Iron winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
Xiaomi was recognized with the coveted Iron A' Design Award in 2020, a testament to excellence of their work Mi Sports Bluetooth Headset Mini Sports Bluetooth Headset.
Xiaomi Press Releases
Access a rich repository of press releases on Xiaomi, offered to press and media professionals for unrestricted use in their stories. 9 press releases are now available for immediate access by journalists.
Introducing Mi Sports Bluetooth Headset Mini: Where Emoji Meets Technology
Xiaomi Unveils Mi Sports Bluetooth Headset Mini, Designed to Speak the Language of the Younger Generation
Xiaomi Newsroom
Xiaomi Newsroom is your gateway to exploring acclaimed design and award-winning works.
