Mijia Toothbrush
Packaging for Xiaomi
The design of the outer box of the packaging is inspired by this electric toothbrush product. According to the industrial design characteristics of the product, blue bas-relief technology is added to the surface of the outer packaging. In order to enhance the sense of hierarchy in the design, two high-ultraviolet lines are added to the pattern to emphasize the color and elegant lines of the product. The overall packaging box looks harmonious and unified, and the color of the packaging adopts the overall hue of the product-light blue.
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Mijia Toothbrush by Xiaomi
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Packaging by Xiaomi
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Xiaomi Mijia Toothbrush
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Xiaomi Packaging
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Mijia Toothbrush Packaging Press Releases
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Mijia Toothbrush Packaging Media Articles
Leverage our ready-to-publish articles on Mijia Toothbrush, offered in a range of languages: Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), English, Italian, German, French, Portuguese, Spanish, Turkish, Arabic (Standard), Hindi and Dutch.
Unique Properties
For this electric toothbrush gift box, the outer box design of the packaging is inspired by the appearance of the product. The packaging design uses a light blue bas-relief to highlight the elegant industrial design.
Tags
packaging, toothbrush, blue, bas relief, electrionic
Production Technology
The surface of the package uses a blue bas relief technology, plus two high UV lines to emphasize the excellent and elegant industrial design of the product.
Design Challenge
There are many electronic toothbrush products on the market. The new product gift box needs to attract customer attention. The challenge is to create a new look for the young generation.
Project Duration
February 2020 Bejing and finished in May in Beijing, China.
Operation Flow
The color of the packaging adopts the overall color hue of the product-light blue, which makes the overall packaging box look very uniform. At the same time, the graphic part adds a protruding process effect, which makes the pattern of the surface product more three-dimensional.
Research
The product is a gift set. There are products in the package, a travel charging box, and brush head accessories. It should attract customer attention in the stores.
Inspiration
Mijia Sonic Electric Toothbrush T500C is a gift set specially designed for the holiday market. The overall design lines of the product are very soft, and the color is warm light blue.
Image Credits
Image #1:Creative Director Lu Chen, Graphic Designer Dijing Wang Image #2:Creative Director Lu Chen, Graphic Designer Dijing Wang Image #3:Creative Director Lu Chen, Graphic Designer Dijing Wang Image #4:Creative Director Lu Chen, Graphic Designer Dijing Wang Image #5:Creative Director Lu Chen, Graphic Designer Dijing Wang
Project Overview
Mijia Toothbrush Packaging has been a Iron winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
Xiaomi was recognized with the coveted Iron A' Design Award in 2021, a testament to excellence of their work Mijia Toothbrush Packaging.
Xiaomi Press Releases
Media members, dive into our press releases on Xiaomi's work, ready for you to use and enhance your journalistic content. Immediate access is granted to 9 press releases for all journalists.
Mijia Toothbrush Packaging Wins A' Design Award
Xiaomi's Mijia Sonic Electric Toothbrush T500C packaging wins the prestigious A' Design Award for its innovative and elegant design
Xiaomi Newsroom
Discover outstanding design and award-winning initiatives in the Xiaomi Newsroom.
