Mitu

Sonic Electric Toothbrush for Xiaomi

Mi Kids Sonic Electric Toothbrush features an interactive brushing animation that children can learn from the app. As an inseparable part of the product, this packaging is characterized by cartoon elements and children illustrations. The packaging adopts a pull-out drawer, displaying images switched from tooth decay on the teeth to the dental plaque, then finally to the shiny teeth when sliding open the box. As a result of the distinctive design philosophy, the packaging is not only used for protecting the product but also tuned into an illustration book or a toy.

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Sonic Electric Toothbrush by Xiaomi

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Mitu Sonic Electric Toothbrush Press Releases

For Mitu, find press releases in a variety of languages: English.

Mitu Sonic Electric Toothbrush Media Articles

We provide articles ready for publication on Mitu, offered in several languages: Korean, Indonesian, Dutch, Chinese (Mandarin), Turkish, Arabic (Standard), Hindi, French, Portuguese, Italian, German, Japanese, Russian, English and Spanish.

Unique Properties

Mi Kids Sonic Electric Toothbrush features an interactive brushing animation that children can learn from the app. Packaging, as an inseparable part of the product, is characterized by cartoon elements and children illustrations. Thus, it is exactly the same as children are reading a picture book or playing a kid’s game while unpacking the product. The packaging turns itself into a game box, bringing children an eye-catching interactive experience and providing more fun and entertainment.

Tags

Kids, Toothbrush, Technology, Blue, Electronic

Production Technology

The packaging is a plastic-free box and is made of paper.

Design Challenge

As a result of the distinctive design philosophy, the packaging is not only used for protecting the product but also tuned into an illustration book or a toy that kids can play with even they finish unpacking. In this way, children can create interest in favoring this product, as well as brushing their teeth. As electronic product packaging, this box is plastic-free and is made only of paper.

Project Duration

December 2019 Beijing and finished in February in Beijing, China.

Operation Flow

The cartoon elements and children illustrations are applied as one of the packaging strategies to better communicate with kids, making the packaging vivid and enjoyable. The packaging adopts a pull-out drawer, displaying images switched from tooth decay on the teeth to the dental plaque, then finally to the shiny teeth when sliding open the box. It is a plastic-free box and is made of paper.

Research

Equipping with the soft brush head and bristles, Mi Kids Sonic Electric Toothbrush is specially designed for children to develop their interest in brushing teeth and to help them learn how to brush teeth properly. To prevent from hurting their delicate mouth, 3 modes are available for your kids based on their ages. The empowered motor helps kids thoroughly clean every corner of their mouth; however, reminders of brushing time and intensity are always with you. Amazingly, the brush can play a song during brushing. What’s more, kids can access to the vivid brushing details step by step, and get the virtual rewards from the app.

Inspiration

Equipping with the soft brush head and bristles, Mi Kids Sonic Electric Toothbrush is specially designed for children to develop their interest in brushing teeth and to help them learn how to brush teeth properly.

Image Credits

Image #1:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han Image #2:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han Image #3:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han Image #4:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han Image #5:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han

Project Overview

Mitu Sonic Electric Toothbrush has been a Silver winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Xiaomi was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Mitu Sonic Electric Toothbrush.

Xiaomi Press Releases

Explore the world of Xiaomi through our press releases, designed for media members to use freely and enrich your content. Unlock 9 press releases now, directly accessible to journalists.

Mi Kids Sonic Electric Toothbrush: A Fun and Interactive Oral Care Experience for Children

Xiaomi Introduces Mi Kids Sonic Electric Toothbrush, a Revolutionary Oral Care Product for Children

Xiaomi Newsroom

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