HuangRan
Patron Saint Wine Packaging for Lynn Tsang
The Green Dragon, the White Tiger, the Vermilion Bird and the Black Tortoise are the patron saints in ancient Chinese mythology, The Packaging use anthropomorphic methods combined with elements of Chinese opera to create a new image of the four patron saints. With fashionable design methods, The Packaging subvert their stereotypes in people's minds, The series comes in four bottles, and each bottle represents each patron saint. The structure of the gift box is the up and down cover. The four patron saints are printed on the inner box to occupy the four directions.
Download Press Kit № 98044
Download Press Kit № 98044 Patron Saint Wine Packaging for Lynn Tsang by Lynn Tsang to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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HuangRan by Lynn Tsang
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Patron Saint Wine Packaging by Lynn Tsang
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Lynn Tsang HuangRan
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Lynn Tsang Patron Saint Wine Packaging
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HuangRan Patron Saint Wine Packaging Press Releases
Access press releases crafted for HuangRan in these languages: English.
HuangRan Patron Saint Wine Packaging Media Articles
Ready for your features: articles on HuangRan in various languages, including Japanese, Russian, Korean, Hindi, Turkish, Arabic (Standard), Indonesian, Italian, German, French, Portuguese, Dutch, Chinese (Mandarin), English and Spanish.
Unique Properties
The Packaging use anthropomorphic methods combined with elements of Chinese opera to create a new image of the four patron saints. With fashionable design methods, The Packaging subvert their stereotypes in people's minds, so that they can attract young consumers.
Tags
Chinese fashion style, Rice Wine, Packaging Desgin, Preaker, HuangRan, Patron Saint
Production Technology
Printing with Silver foil paper, Matt Lamination, UV Coating, Hot Stamping, punctured, Painted glass bottles. The corresponding part of the outer box is hollowed out to make the packaging more layered.
Design Challenge
There's a lot of detail in the design. Consider a lot of material and printing process in the design, Make the packaging produce the best effect while controlling the cost reasonably.
Project Duration
The project started in September 2019 in Changsha and finished in February 2020 in Changsha.
Operation Flow
The packaging design focuses on its main visual pattern, In the process of creative execution, the design focus is on the combination of various components of illustrations with different printing techniques. Make the details of package illustration more endurable.
Research
Chinese traditional rice wine quality is very good, but the packaging rough inferior, hope that through the fashion design of the Chinese culture, change its humble and poor impression, let modern young people understand it and accept Chinese culture.
Inspiration
Staying up late. poor sleep and high pressure have become the label of contemporary young people.The patron saint series is the health-focused product of Huangran Wine. The Green Dragon, the White Tiger, the Vermilion Bird and the Black Tortoise are the patron saints in ancient Chinese mythology. which coincided with the demands of the product.
Project Overview
HuangRan Patron Saint Wine Packaging has been a Bronze winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit Lynn Tsang.
Bronze Recognition
Lynn Tsang was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work HuangRan Patron Saint Wine Packaging.
Lynn Tsang Press Releases
Attention press members and journalists: We offer a collection of press releases on Lynn Tsang and their notable work, available for your unrestricted use. Immediate access is granted to 1 press releases for all journalists.
Introducing HuangRan: Patron Saint Wine Packaging by Lynn Tsang
HuangRan's Patron Saint Wine Packaging, designed by Lynn Tsang, subverts stereotypes with fashionable design methods, aiming to attract young consumers with its Chinese fashion style and high-quality rice wine.
Lynn Tsang Newsroom
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