HuangRan

Patron Saint Wine Packaging for Lynn Tsang

The Green Dragon, the White Tiger, the Vermilion Bird and the Black Tortoise are the patron saints in ancient Chinese mythology, The Packaging use anthropomorphic methods combined with elements of Chinese opera to create a new image of the four patron saints. With fashionable design methods, The Packaging subvert their stereotypes in people's minds, The series comes in four bottles, and each bottle represents each patron saint. The structure of the gift box is the up and down cover. The four patron saints are printed on the inner box to occupy the four directions.

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Download Press Kit № 98044 Patron Saint Wine Packaging for Lynn Tsang by Lynn Tsang to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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HuangRan by Lynn Tsang

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Patron Saint Wine Packaging by Lynn Tsang

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Lynn Tsang HuangRan

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Lynn Tsang Patron Saint Wine Packaging

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HuangRan Patron Saint Wine Packaging Press Releases

Access press releases crafted for HuangRan in these languages: English.

HuangRan Patron Saint Wine Packaging Media Articles

For immediate use: HuangRan articles, available in languages such as Japanese, Russian, Korean, Hindi, Turkish, Arabic (Standard), Indonesian, Italian, German, French, Portuguese, Dutch, Chinese (Mandarin), English and Spanish, to enrich your content.

Unique Properties

The Packaging use anthropomorphic methods combined with elements of Chinese opera to create a new image of the four patron saints. With fashionable design methods, The Packaging subvert their stereotypes in people's minds, so that they can attract young consumers.

Tags

Chinese fashion style, Rice Wine, Packaging Desgin, Preaker, HuangRan, Patron Saint

Production Technology

Printing with Silver foil paper, Matt Lamination, UV Coating, Hot Stamping, punctured, Painted glass bottles. The corresponding part of the outer box is hollowed out to make the packaging more layered.

Design Challenge

There's a lot of detail in the design. Consider a lot of material and printing process in the design, Make the packaging produce the best effect while controlling the cost reasonably.

Project Duration

The project started in September 2019 in Changsha and finished in February 2020 in Changsha.

Operation Flow

The packaging design focuses on its main visual pattern, In the process of creative execution, the design focus is on the combination of various components of illustrations with different printing techniques. Make the details of package illustration more endurable.

Research

Chinese traditional rice wine quality is very good, but the packaging rough inferior, hope that through the fashion design of the Chinese culture, change its humble and poor impression, let modern young people understand it and accept Chinese culture.

Inspiration

Staying up late. poor sleep and high pressure have become the label of contemporary young people.The patron saint series is the health-focused product of Huangran Wine. The Green Dragon, the White Tiger, the Vermilion Bird and the Black Tortoise are the patron saints in ancient Chinese mythology. which coincided with the demands of the product.

Project Overview

HuangRan Patron Saint Wine Packaging has been a Bronze winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Lynn Tsang.

Bronze Recognition

Lynn Tsang was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work HuangRan Patron Saint Wine Packaging.

Lynn Tsang Press Releases

Media members, dive into our press releases on Lynn Tsang's work, ready for you to use and enhance your journalistic content. Now available: Immediate access to 1 press releases for journalists.

Introducing HuangRan: Patron Saint Wine Packaging by Lynn Tsang

HuangRan's Patron Saint Wine Packaging, designed by Lynn Tsang, subverts stereotypes with fashionable design methods, aiming to attract young consumers with its Chinese fashion style and high-quality rice wine.

Lynn Tsang Newsroom

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