'Mtn Dew AMP Game Fuel Launch' by PepsiCo Design and Innovation: Innovation in Packaging

Mtn Dew AMP Game Fuel Launch

Packaging for PepsiCo Design and Innovation

Mtn Dew AMP Game Fuel Launch is the first ready to drink performance beverage for gamers to hit the market. Created with this specific tribe in mind, GAME FUEL has created a holistic brand, product and consumer experience that authentically integrates with e sports and gaming culture. The 360 launch assets developed by the design team allowed the brand to launch with scale and excitement while also creating a strong pipeline of partnerships, sponsorships and future innovations.

PepsiCo Design and Innovation 2020 Agency Silver Press Kit № 100575

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Download Press Kit № 100575 Packaging for PepsiCo Design and Innovation by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Mtn Dew AMP Game Fuel Launch by PepsiCo Design and Innovation

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Packaging by PepsiCo Design and Innovation

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PepsiCo Design and Innovation Mtn Dew AMP Game Fuel Launch

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Acknowledgements for photographs are in the Image Credits Section.

PepsiCo Design and InnovationBrand Logo

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Acknowledgements for photographs are in the Image Credits Section.

Mtn Dew AMP Game Fuel Launch Packaging Press Releases

Discover our press releases for Mtn Dew AMP Game Fuel Launch available in the following languages: English.

Mtn Dew AMP Game Fuel Launch Packaging Media Articles

Access our collection of Mtn Dew AMP Game Fuel Launch articles, ready for use and offered in languages: Hindi, Turkish, Arabic (Standard), Indonesian, Korean, Japanese, Russian, German, French, Portuguese, Dutch, Italian, Chinese (Mandarin), Spanish and English.

Unique Properties

To successfully launch MTN DEW AMP GAME FUEL, needed to create a brand identity that felt endemic to the gaming space visually. It also needed to provide a strong graphic foundation for future innovation, partnerships and consumer experiences. Maintaining authenticity was a key challenge throughout the development process, and critical to making sure Mtn Dew AMP Game Fuel is the beverage of choice for e sports athletes and gamers everywhere. We wanted to make something modern and stay away from the clichés that plague other brands trying to reach the gaming audience.

Inspiration

Mtn Dew AMP Game Fuel Launch is the first ready to drink performance beverage for gamers to hit the market. Created with this specific tribe in mind, GAME FUEL has created a holistic brand, product and consumer experience that authentically integrates with e sports and gaming culture. The 360 launch assets developed by the design team allowed the brand to launch with scale and excitement while also creating a strong pipeline of partnerships, sponsorships and future innovations.

Project Overview

Mtn Dew AMP Game Fuel Launch Packaging has been a Silver winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit PepsiCo Design and Innovation.

Silver Recognition

PepsiCo Design and Innovation was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Mtn Dew AMP Game Fuel Launch Packaging.

PepsiCo Design and Innovation Press Releases

Numerous press releases on PepsiCo Design and Innovation and their achievements are at your disposal, inviting press members to use them freely in their coverage. Journalists, gain instant access to 39 press releases today.

Mtn Dew AMP Game Fuel Launch Unveils First Ready-to-Drink Performance Beverage for Gamers

PepsiCo Design & Innovation Introduces Holistic Brand Experience for E-Sports and Gaming Culture

PepsiCo Design and Innovation Newsroom

Dive into PepsiCo Design and Innovation Newsroom to explore celebrated designs and projects.

You are currently viewing Media Showcase № 100575. For a full overview of PepsiCo Design and Innovation's accomplishments and media resources, PepsiCo Design and Innovation's newsroom is the place to be, offering direct access to a range of materials. You are here: Press Kit / Media Showcase 100575 about Mtn Dew AMP Game Fuel Launch. Additional content is available in Newsroom 133313.