MontGras Handcrafted

Wine Packaging for MontGras

MontGras Handcrafted is an enology based project that pursues the production of distinctive wines made out of rare grape varieties harvested in 2020. Each wine is the product of a unique combination of the particular weather and land conditions of five Chilean valleys and of five different wine makers. This packaging is a creative way of following the particular personality of each wine while expressing the common ideas behind the project.

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MontGras Handcrafted by Ximena Ureta

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Wine Packaging by Ximena Ureta

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Ximena Ureta MontGras Handcrafted

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Ximena Ureta Wine Packaging

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Ximena Ureta Interview

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MontGras Handcrafted Wine Packaging Press Releases

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MontGras Handcrafted Wine Packaging Media Articles

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Unique Properties

MontGras Handcrafted is a range of very unique wines elaborated on a small scale and with important points of differentiation from other Chilean wines. The specifications for vines, valleys and winemakers are... White Wine, Riesling, D.O. Mulchen Bio-Bio Valley by Santiago Margozzini. Red Wines, Pinot Noir Amaral Vineyard, D.O. Leyda Valley by Adolfo Hurtado, Cinsault D.O. Guarilihue Itata Valley by Alberto Antonini, Carignan D.O. Crucesillas Cauquenes Valley by Carla Dosque, Cabernet Franc Intriga Vineyard D.O. Linderos Maipo Valley by Cristian Correa.

Tags

Etiqueta de vino, packaging, design, label, wine, Rare, arte, Handcrafted, Ximena Ureta, Vino chileno, chilean designer, MontGras

Production Technology

Printed on Fasson Cuvee Mareele White paper 90gr with quadrichromy using digital technology on an HP Indigo 6900 machine and its finishing applications on a Digicon. Folia Gold Matte Luxor MTS 425 with die cut, silkscreen varnish with mechanical relief and Mat UV protection varnish.

Design Challenge

The requirement and challenge was to create five different labels following a unifying graphic line with a box that contains them. Two pieces of art where merged into each label with the five winemakers signatures and five different typographic games for each number. As result all the labels are highly expressive and boast a great personality to create a serie with a restless, changing, and impetuous graphic for wines made of rare strains from different valleys located in different parts of Chile and harvested in 2020.

Project Duration

The MontGras Handcrafted packaging began in April and ended in October 2021. Afterwards, we started working on the container box of the five wines. These were worked on from October to January 2022. Both were printed in Santiago de Chile.

Operation Flow

This packaging is currently sold in Chile and is to be sold in the most important markets in which MontGras is present focusing on Asia (China, Korea and Japan). Also, Brazil, the UK, Taiwan, Hong Kong, Vietnam, Denmark, the Netherlands, Germany, Mexico, and Paraguay.

Research

There has been a lot of visual research, both in artistic experimentation and in graphic exploration. Countless pieces of art were created, a considerable number of paintings that required the correct fusion to produce tension and movement in each wine label. Each pair of art had to offer the design the certainty that the information on the label would be kept in the same place. All the typographic number games had to be different in a distinguished and integrative way.

Inspiration

MontGras Handcrafted is the consequence of a constant search to create distinctive handmade products with a sense of origin, its a line of unique wines where five prestigious Chilean winemakers chose different valleys to create wines from uncommon, rare and different Chilean grape varieties to surprise consumers with innovative proposals.They are expressive, creative and is the winemakers answer to the passion for wine.

Image Credits

Image #1, #2, #3, #4, #5: Jorge Brantmayer.

Project Overview

MontGras Handcrafted Wine Packaging has been a Golden winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Golden Recognition

Ximena Ureta was recognized with the coveted Golden A' Design Award in 2022, a testament to excellence of their work MontGras Handcrafted Wine Packaging.

Ximena Ureta Press Releases

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MontGras Handcrafted Wine Packaging Wins Golden A' Design Award

Renowned Chilean designer Ximena Ureta unveils the unique and distinctive MontGras Handcrafted wine packaging, a celebration of rare Chilean grape varieties and winemakers

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