128 Bpm

Gin Packaging for Contraseña Magazine

Rhythm and flavor collide in 128 Bpm, a gin inspired by the pulse that drives music. In this case specifically, the Blues. This so called magic number resonates with the beat of a joyful heart, creating harmony between sound and sensation. Just as the Blues has traveled through history, evolving with each era, the birds in this concept symbolize both musical migration and the gathering of botanicals that define the gin’s essence. Wings represent creative freedom, echoing the spirit of both music and mixology in every sip.

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Download Press Kit № 165216 Gin Packaging for Contraseña Magazine by Ximena Ureta to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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128 Bpm by Ximena Ureta

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Gin Packaging by Ximena Ureta

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Ximena Ureta 128 Bpm

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Ximena Ureta Gin Packaging

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Ximena Ureta Designer Portrait Photo

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Contraseña MagazineBrand Logo

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Unique Properties

Bpm (Beats per minute) is the tempo of a song. For example, Hip hop ranges between 60 and 90 Bpm, while electronic music is between 120 and 140 Bpm. There’s a magic number 128 Bpm because it aligns with the heartbeat of a happy heart. That is, if the person responsible for mixing may match the music to the 128 Bpm heart rate, they’ll achieve the perfect mix.

Tags

Packaging, design, label, 128 Bpm, Ximena Ureta, Gin, Chilean designer, Avery Dennison, Chilean Designer, Blue Gin.

Production Technology

The front label and back label were printed on 120gr Fasson Cotton White paper. The label was printed using digital technology on an HP Indigo machine with 6 special colors and 1 color in Flexography with Kurz 425 gold foil and glossy varnish with reserved areas. It was finished on a Digicon machine with mechanical embossing and debossing. The back label was also produced with digital technology on an Hp Indigo machine, printed with 1 special color, and finished on the Digicon machine. The collar was printed on Cuvee Collier paper in 6 colors using an HP machine, with semi gloss varnish and die cut finishing on a Digicon machine.

Design Challenge

The challenge of this project was to create a concept for a Gin brand that, on one hand, aligned with 128 Bpm as a number in harmony with a happy heart, and on the other, embraced Blues as a musical genre. The color blue was used to paint the Blues blue. The wings in this project symbolize creative freedom, and the birds refer to the migration of music and the journey of Blues throughout history as it evolved to the present day. The birds in this packaging are also the collectors of the botanicals, which are the heart of gin.

Project Duration

128 Bpm was launched in Chile on September 4, 2024.

Operation Flow

This packaging was created for an article on Contraseña Magazine and will be launched at Print Santiago 2024.

Research

Looking at the family tree of music, one can see that Blues holds a foundational place in the history of music. Its evolution and influence can be seen in most musical styles of the 20th century. Jazz, rap, rock, rock and roll, and pop all have Blues in their DNA. Research identified the guitar brands most favored by renowned artists for playing Blues. The guitar for this packaging was inspired by a D’ Angelico Deluxe guitar, a model that exists in blue. This brand has crafted guitars specifically for styles like Jazz and Blues.

Inspiration

The inspiration for this project comes from songs rooted in Blues as a musical genre. Songs like "How was it for you" by Snowy White, which features a guitar solo and minimal lyrics, have influenced the creation of this packaging. For this project, a special Blues track was created at 128 Bpm called Gin Blues.

Image Credits

Generalist: Alvaro Garrido. Illustration: Benjamin Dieguez Photography and video: Juan Pablo Dominguez Music: Sebastián Prado.

Project Overview

128 Bpm Gin Packaging has been a Golden winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Golden Recognition

Ximena Ureta was recognized with the coveted Golden A' Design Award in 2025, a testament to excellence of their work 128 Bpm Gin Packaging.

Ximena Ureta Press Releases

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