Haci Bekir Halva
Packaging for Haci Bekir
Haci Bekir is one of the oldest brands of the world and has an immense legacy. Although the brand name automatically associates with quality and product satisfaction, it is hard for such an old brand to appeal to the new generation. With the rising popularity of halva in Turkish food trend, the brand wanted to benefit from it and update its halva packaging. The simple but eye-catching patterns and colors of the new designs enable Haci Bekir to expand their reach and brand recognition. The design patterns and colors are both inspired by the three halva ingredients and textures.
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Haci Bekir by Polin Kuyumciyan
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Packaging by Polin Kuyumciyan
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Polin Kuyumciyan Haci Bekir
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Polin Kuyumciyan Packaging
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Polin Kuyumciyan Designer Portrait Photo
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Haci BekirBrand Logo
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Haci Bekir Halva Packaging Press Releases
Explore press materials for Haci Bekir Halva, available in languages such as English.
Haci Bekir Halva Packaging Translations
Offering a diversity of language options for Haci Bekir Halva translations: Packaging EN, Verpakking AF, Paketimi SQ, ማሸግ AM, العبوة AR, Փաթեթավորում HY, Qablaşdırma AZ, Ontzi Bat EU, Тара BE, প্যাকেজিং BN, Pakovanje BS, Опаковката BG, ထုပ်ပိုးမှု MY, L'envàs CA, Ang Packaging CEB, Kulongedza NY, 包裝 ZY, 包装 ZH, Imballaggio CO, Ambalaža HR, Obal CS, Emballage DA, Verpakking NL, Pakado EO, Pakend ET, Pakkaus FI, Emballage FR, Pacadh GD, Embalaxe GL, შეფუთვა KA, Verpackung DE, Συσκευασία EL, પેકેજિંગ GU, Anbalaj HT, Marufi HA, ʻo Ka Hoʻopaʻa ʻana HAW, אריזה HE, पैकेजिंग HI, Ntim HMN, Csomagolás HU, Umbúðir IS, Nkwakọ Ngwaahịa IG, Kemasan ID, Pacáistithe GA, Confezione IT, パッケージングは JA, Packing JV, ಪ್ಯಾಕೇಜಿಂಗ್ KN, Қаптама KK, ការវេចខ្ចប់ KM, Gupakira RW, 포장 KO, Ambalajkirin KU, Таңгак KY, ການຫຸ້ມຫໍ່ LO, Packaging LA, Iepakojums LV, Pakuotė LT, Verpackung LB, Пакување MK, Fonosana MG, Pembungkusan MS, പാക്കേജിംഗ് ML, Ippakkjar MT, Momo Takai MI, पॅकेजिंग MR, Савлагаа MN, प्याकेजिङ NE, Emballasje NO, ପ୍ୟାକେଜିଂ OR, بسته بندي PS, بسته بندی FA, Opakowanie PL, Embalagem PT, ਪੈਕੇਜਿੰਗ PA, Ambalaj RO, Упаковка RU, Afifiina SM, Паковање SR, Kurongedza SN, پيڪنگنگ SD, ඇසුරුම්කරණය SI, Balenie SK, Embalaža SL, Baakad SO, Phutheloana ST, El Embalaje ES, Bungkusan SU, Ufungaji SW, Förpackning SV, Packaging TL, Бастабандӣ TG, பேக்கேஜிங் TA, Төрү TT, ప్యాకేజింగ్ TE, บรรจุภัณฑ์ TH, Ambalaj TR, Gaplamak TK, Тара UK, پیکیجنگ UR, ئورالما ئورالمىنىڭ UG, Qadoqlash UZ, Bao Bì VI, Pecynnu CY, Ferpakking FY, Ukupakishwa XH, פּאַקקאַגינג YI, Apoti YO, Ukupakisha ZU, to suit your project's needs.
Haci Bekir Halva Packaging Media Articles
For immediate use: Haci Bekir Halva articles, available in languages such as French, Portuguese, English, Dutch, German, Hindi, Turkish, Arabic (Standard), Indonesian, Chinese (Mandarin), Italian, Korean, Japanese, Russian and Spanish, to enrich your content.
Unique Properties
Haci Bekir decided to update their products' packaging and prints in order to catch up with 21st century trends and appeal to a younger customer group as well. Halva is a very traditional dessert but is now becoming very hip again. So Haci Bekir wanted to utilize halva's popularity and be able to address to the new generation. The new packaging design uses the hip stripe patterns and pop colors in order to modernize the traditional taste of halva.
Tags
packaging, box, design, patterns, food
Production Technology
The product itself comes within a plastic container. But the container itself looked insufficient for the presentation so we decided to cover the box with a carton sleeve. The production was easy and the box was covered and became more presentable.
Design Challenge
The challenging part of this design was to appeal to the younger generation while maintaining the legacy of Haci Bekir. The halva box designs are very hip but also simple because the brand name and logo also had to stand out. Also, halva does not have a specific shape, so it was harder to find a key visual to build upon. But the ingredients of each flavour gave it an organic pattern which ended up on the end design.
Project Duration
The project started in December 2019 and finished in February 2020, in Istanbul.
Operation Flow
The bicentennial brand is already very well known but its age makes it harder to connect to the new generation. The updated packaging design for halva boxes enables the brand to appeal to a younger audience because it presents trendy patterns and flashy colors.
Research
The research was mostly based on different representations of each flavour of the three boxes. The flavours had to be represented in a series and the research process was all about sketches of patterns and ideas.
Inspiration
The simple geometric patterns were inspired from the main ingredients and the texture of each halva kind. Plain halva has straight lines to indicate its smooth texture, halva with cocoa has a wavy texture, thus the wavy pattern and halva with pistachio has a crunchy looking texture and the zigzag lines are chosen to hint the crunchiness. Bold and flashy colors were picked in order to give the brand and the product a fresh and young look.
Image Credits
Image #1: Photographer Daçya Lisan, 2020. Image #2: Photographer Daçya Lisan, 2020. Image #3: Photographer Daçya Lisan, 2020. Image #4: Photographer Daçya Lisan, 2020. Image #5: Photographer Daçya Lisan, 2020.
Project Overview
Haci Bekir Halva Packaging has been a Iron winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
Polin Kuyumciyan was recognized with the coveted Iron A' Design Award in 2021, a testament to excellence of their work Haci Bekir Halva Packaging.
Polin Kuyumciyan Press Releases
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Haci Bekir Halva Packaging Redesign: A Modern Twist on Tradition
Polin Kuyumciyan Revamps Haci Bekir's Halva Packaging to Appeal to a Younger Audience
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