Packaging
Tsingtao Beer

Packaging for Tsingtao Brewery Culture Media Co.,Ltd.

The Tsingtao Beer packaging is designed for the 120th anniversary of its inception. It contains a gift box based on the distinctive architectures of Qingdao and three Tsingtao beers. The basic elements of the illustration include landmark and brand culture, which demonstrate the integration of brand and regional cultures. The outer case is a gift box that can be unfolded to both sides. This is inspired by the blossom of hops, one of the ingredients, thus building a close relationship with the product. When opened, three vintage Pilsner beers is in sight.

Tsingtao Brewery Culture Media Co., Ltd. 2022 Agency Silver Press Kit № 132955

Download Press Kit № 132955

Download Press Kit № 132955 Packaging for Tsingtao Brewery Culture Media Co.,Ltd. by Tsingtao Brewery Culture Media Co., Ltd. to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Tsingtao Beer by Tsingtao Brewery Culture Media Co   Ltd
Tsingtao Beer by Tsingtao Brewery Culture Media Co Ltd

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Please check the Image Credits Section for photo acknowledgements.

Packaging by Tsingtao Brewery Culture Media Co   Ltd
Packaging by Tsingtao Brewery Culture Media Co Ltd

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Details on photo contributions are located in the Image Credits Section.

Tsingtao Brewery Culture Media Co   Ltd  Tsingtao Beer
Tsingtao Brewery Culture Media Co Ltd Tsingtao Beer

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Consult the Image Credits Section for information on photo credits.

Tsingtao Brewery Culture Media Co   Ltd  Packaging
Tsingtao Brewery Culture Media Co Ltd Packaging

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Image Credits Section holds all necessary photo accreditation details.

Tsingtao Brewery Culture Media Co  Ltd Brand Logo
Tsingtao Brewery Culture Media Co Ltd Brand Logo

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Consult the Image Credits Section for information on photo credits.

Tsingtao Brewery Culture Media Co   Ltd  Corporate Logo
Tsingtao Brewery Culture Media Co Ltd Corporate Logo

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Please check the Image Credits Section for photo acknowledgements.

Design Newswire
Tsingtao Beer Packaging Press Releases

Our Tsingtao Beer press releases are ready in languages: English, for your convenience.


Press Kit
Tsingtao Beer Packaging Media Articles

Ready-to-feature articles on Tsingtao Beer are available in these languages: Hindi, Korean, Indonesian, Japanese, Russian, Italian, German, English, Dutch, Arabic (Standard), Spanish, Portuguese, French, Chinese (Mandarin) and Turkish, for your convenience.


Unique Properties

The Tsingtao Beer packaging is designed for the 120th anniversary of its inception. It contains a gift box based on the distinctive architectures of Qingdao and three vintage Pilsner beers. The basic elements of the illustration include landmark and brand culture, which demonstrate the integration of brand and regional cultures.

Tags

Tsingtao Beer, Gift Box, 120th anniversary, Pilsner Beer, Regional Cultures

Production Technology

Paper used to meet the requirements of environmental protection of specialty paper, production process: UV printing, hot stamping, embossing.

Design Challenge

The challenge of designing this product lies in finding a universally accepted cultural icon in Qingdao, which is also closely related to Tsingtao Beer. Target audience and consumption mode are the second challenge the packaging design has encountered. For that matter, the product has selected iconic symbols and colors of illustration during the process of brewing, thus showcasing the theme of anniversary.

Project Duration

This project was started in January 2021 in Qingdao, and was finished in April 2022.

Operation Flow

The outer case is a gift box that can be unfolded to both sides. This is inspired by the blossom of hops, one of the ingredients, thus building a close relationship with the product. When opened, three vintage Pilsner beers is in sight.

Research

It is true that every city has its own exclusive pace and culture. There are no counterparts in China like Qingdao who, apart from regarding beer as both a food and a cultural icon, has merged beer into the lifestyle. The inclusive humanism of Qingdao is poured in every can of beer, which, along with the fragrance of beer, is spread to China and beyond.

Inspiration

The illustration, inspired by the cultural icons of Tsingtao Beer and distinctive regional elements of Qingdao, is designed based on historical documents and local traditional architectures, which is now a postcard for inviting users to Qingdao as an ideal destination.

Project Overview

Tsingtao Beer Packaging has been a Silver winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit Tsingtao Brewery Culture Media Co., Ltd..

 Award Logo
Silver Recognition

Tsingtao Brewery Culture Media Co., Ltd. was recognized with the coveted Silver A' Design Award in 2022, a testament to excellence of their work Tsingtao Beer Packaging.

DesignPRWire
Tsingtao Brewery Culture Media Co., Ltd. Press Releases

Media members, dive into our press releases on Tsingtao Brewery Culture Media Co., Ltd.'s work, ready for you to use and enhance your journalistic content. 1 press releases are now available for immediate access by journalists.


Tsingtao Beer 120th Anniversary Packaging Design Unveiled

Tsingtao Brewery Culture Media Co., Ltd. celebrates the 120th anniversary of Tsingtao Beer with a stunning packaging design inspired by Qingdao's cultural icons and regional elements.


Newsroom
Tsingtao Brewery Culture Media Co., Ltd. Newsroom

Find inspiration and award-winning creativity within the Tsingtao Brewery Culture Media Co., Ltd. Newsroom.

You are currently viewing Media Showcase № 132955. Dive into Tsingtao Brewery Culture Media Co., Ltd.'s newsroom to find their best work, alongside a wealth of high-res images, interviews, and essential links. Welcome to Press Kit / Media Showcase 132955 on Tsingtao Beer. Discover additional content in Newsroom 320884.

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