Food Packaging
Lay's 2021 Mood Match

Food Packaging for PepsiCo Design and Innovation

When designing their year end limited edition packaging for an exclusive social media giveaway, Lay's decided to create four mood ring inspired designs, linked to positive memories and emotions in hopes of invigorating a sense of energy or inducing a sense of comfort among Lay's fans. With that in mind, Lay's 2021 Mood Match focused on flavors that would inspire gratitude (Grilled Cheese and Tomato Soup), optimism (Cappuccino), feistiness (Chili) or cheerfulness (Salted Caramel).

PepsiCo Design and Innovation 2022 Agency Iron Press Kit № 137243

Download Press Kit № 137243

Download Press Kit № 137243 Food Packaging for PepsiCo Design and Innovation by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.


Available Now for Your Next Story

At communication|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.


Please Note:

  • Credit the work's creator and/or photographer.
  • Mention communication|newsroom as your source.
  • Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. communication|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.


Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.


Lay  039 s 2021 Mood Match by PepsiCo Design and Innovation
Lay 039 s 2021 Mood Match by PepsiCo Design and Innovation

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Please check the Image Credits Section for photo acknowledgements.

Food Packaging by PepsiCo Design and Innovation
Food Packaging by PepsiCo Design and Innovation

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. For photo credit information, refer to the Image Credits Section.

PepsiCo Design and Innovation Lay  039 s 2021 Mood Match
PepsiCo Design and Innovation Lay 039 s 2021 Mood Match

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Acknowledgements for photographs are in the Image Credits Section.

PepsiCo Design and Innovation Food Packaging
PepsiCo Design and Innovation Food Packaging

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Details on photo contributions are located in the Image Credits Section.

Design Newswire
Lay's 2021 Mood Match Food Packaging Press Releases

Press releases tailored for Lay's 2021 Mood Match are available in the languages: English.


Press Kit
Lay's 2021 Mood Match Food Packaging Media Articles

We provide articles ready for publication on Lay's 2021 Mood Match, offered in several languages: German, Italian, French, Portuguese, Dutch, Turkish, Arabic (Standard), English, Spanish, Hindi, Korean, Indonesian, Japanese, Russian and Chinese (Mandarin).


Unique Properties

When designing their year-end limited-edition packaging for an exclusive social media giveaway, Lay’s decided to create four mood-ring inspired designs, linked to positive memories and emotions in hopes of invigorating a sense of energy or inducing a sense of comfort among Lay’s fans. With that in mind, Lay’s 2021 Mood Match focused on flavors that would inspire gratitude (Grilled Cheese + Tomato Soup), optimism (Cappuccino), feistiness (Chili) or cheerfulness (Salted Caramel).

Inspiration

With so many significant challenges in 2020, including those caused by the COVID-19 global pandemic, Lay’s wanted to give their consumers a quick break from reality as we looked ahead with hope to 2021. With Lay’s 2021 Mood Match, ultimately the Lay’s brand was able to find a fun and innovative way to create a moment for consumers to unwrap their silver lining, focus on the future, and embrace a little joy as they looked ahead to a new year.

Project Overview

Lay's 2021 Mood Match Food Packaging has been a Iron winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit PepsiCo Design and Innovation.

 Award Logo
Iron Recognition

PepsiCo Design and Innovation was recognized with the coveted Iron A' Design Award in 2022, a testament to excellence of their work Lay's 2021 Mood Match Food Packaging.

DesignPRWire
PepsiCo Design and Innovation Press Releases

Media members, dive into our press releases on PepsiCo Design and Innovation's work, ready for you to use and enhance your journalistic content. Available now: 61 press releases ready for immediate access by journalists.


Lay's Unveils 2021 Mood Match Limited-Edition Packaging

Lay's introduces 2021 Mood Match limited-edition packaging, designed to uplift and inspire consumers


Newsroom
PepsiCo Design and Innovation Newsroom

Access PepsiCo Design and Innovation Newsroom to delve into the world of top-tier design and accolades.

You are currently viewing Media Showcase № 137243. Explore PepsiCo Design and Innovation's newsroom for a complete collection of their award-winning work, including high-resolution images, interviews, and much more. You are currently viewing Press Kit / Media Showcase 137243 for the Lay's 2021 Mood Match, with further content available in Newsroom 133313.

Explore Now

Lay's Smiles Campaign Food Packaging
Lay's Smiles Campaign

Food Packaging for PepsiCo Design and Innovation

PepsiCo Design and Innovation 2022 Agency Bronze
Lay's Flavor Swap Influencer Kit Food Packaging
Lay's Flavor Swap Influencer Kit

Food Packaging for PepsiCo Design and Innovation

PepsiCo Design and Innovation 2022 Agency Iron
Doritos W and Y Food Packaging
Doritos W and Y

Food Packaging for PepsiCo Design and Innovation

PepsiCo Design and Innovation 2023 Agency Iron
Lay's x Stranger Things Food Packaging
Lay's x Stranger Things

Food Packaging for PepsiCo Design and Innovation

PepsiCo Design and Innovation 2023 Agency Bronze
Lays Dungeons And Dragons Food Packaging
Lays Dungeons And Dragons

Food Packaging for PepsiCo

PepsiCo Design and Innovation 2024 Agency Silver
Pepsi Electric 2024 Influencer Kit
Pepsi Electric 2024

Influencer Kit for PepsiCo Design and Innovation

PepsiCo Design and Innovation 2025 Agency Golden
Neon Zebra Brand Launch Beverage Packaging
Neon Zebra Brand Launch

Beverage Packaging for PepsiCo Design and Innovation

PepsiCo Design and Innovation 2022 Agency Silver
Pepsi New Year 2022 LTO Beverage Packaging
Pepsi New Year 2022 LTO

Beverage Packaging for PepsiCo Design and Innovation

PepsiCo Design and Innovation 2022 Agency Golden
Game Fuel Team Optic Champions Can Packaging
Game Fuel Team Optic Champions Can

Packaging for PepsiCo Design and Innovation

PepsiCo Design and Innovation 2020 Agency Iron
Doritos x Empirical Nacho Cheese Spirit Influencer Kit
Doritos x Empirical Nacho Cheese Spirit

Influencer Kit for PepsiCo Design and Innovation

PepsiCo Design and Innovation 2025 Agency Silver
Lays Deep Ridged Spicy Flavor Lto 2024 Food
Lays Deep Ridged Spicy Flavor Lto 2024

Food for PepsiCo Design and Innovation

PepsiCo Design and Innovation 2025 Agency Bronze
Lay's Love Packaging
Lay's Love

Packaging for PepsiCo Design and Innovation

PepsiCo Design and Innovation 2022 Agency Bronze
Create Newsroom
Create Your Newsroom

Establishing your own newsroom is a strategic move to effectively communicate your designs to a targeted audience of journalists and media editors. This direct channel enhances your visibility, significantly increasing your chances of being published and featured across a wide range of media platforms, from magazines and newspapers to journals and online media. Take the first step towards amplifying your reach and influence in the design community.

Create Media Account
Create Account to Unlock Exclusive Resources
  • High-resolution images for your stories
  • Ready-to-publish press kits
  • Access to exclusive content

Quick sign-up. Instant access. Elevate your reporting now.

Create Newsroom
Submit Your Design

Submit your design and seize the opportunity to be featured across a global stage. Gain exposure by connecting your work with our extensive network of journalists and leading media outlets. Start your journey to worldwide recognition today.

Launch Your Newsroom

Create a newsroom for direct access to journalists, making your designs easier to publish and feature.

Create Your Newsroom

Featured Now

Design of the Day
DESIGN OF THE DAY
Design Team of the Day
DESIGN TEAM OF THE DAY
Design Legend of the Day
DESIGN LEGEND OF THE DAY
Design Highlight of the Day
HIGHLIGHT OF THE DAY
Design Interview of the Day
DESIGN INTERVIEW OF THE DAY
Designer of the Day
DESIGNER OF THE DAY