'Lay's 2021 Mood Match' by PepsiCo Design and Innovation: Innovation in Food Packaging

Lay's 2021 Mood Match

Food Packaging for PepsiCo Design and Innovation

When designing their year end limited edition packaging for an exclusive social media giveaway, Lay's decided to create four mood ring inspired designs, linked to positive memories and emotions in hopes of invigorating a sense of energy or inducing a sense of comfort among Lay's fans. With that in mind, Lay's 2021 Mood Match focused on flavors that would inspire gratitude (Grilled Cheese and Tomato Soup), optimism (Cappuccino), feistiness (Chili) or cheerfulness (Salted Caramel).

PepsiCo Design and Innovation 2022 Agency Iron Press Kit № 137243

Download Press Kit № 137243

Download Press Kit № 137243 Food Packaging for PepsiCo Design and Innovation by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Lay 039 s 2021 Mood Match by PepsiCo Design and Innovation

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Food Packaging by PepsiCo Design and Innovation

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PepsiCo Design and Innovation Lay 039 s 2021 Mood Match

Download 1800 Pixels JPEG Image.

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PepsiCo Design and Innovation Food Packaging

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Acknowledgements for photographs are in the Image Credits Section.

Lay's 2021 Mood Match Food Packaging Press Releases

Availability alert: Press releases for Lay's 2021 Mood Match in languages including English.

Lay's 2021 Mood Match Food Packaging Media Articles

We provide articles ready for publication on Lay's 2021 Mood Match, offered in several languages: German, Italian, French, Portuguese, Dutch, Turkish, Arabic (Standard), English, Spanish, Hindi, Korean, Indonesian, Japanese, Russian and Chinese (Mandarin).

Unique Properties

When designing their year-end limited-edition packaging for an exclusive social media giveaway, Lay’s decided to create four mood-ring inspired designs, linked to positive memories and emotions in hopes of invigorating a sense of energy or inducing a sense of comfort among Lay’s fans. With that in mind, Lay’s 2021 Mood Match focused on flavors that would inspire gratitude (Grilled Cheese + Tomato Soup), optimism (Cappuccino), feistiness (Chili) or cheerfulness (Salted Caramel).

Inspiration

With so many significant challenges in 2020, including those caused by the COVID-19 global pandemic, Lay’s wanted to give their consumers a quick break from reality as we looked ahead with hope to 2021. With Lay’s 2021 Mood Match, ultimately the Lay’s brand was able to find a fun and innovative way to create a moment for consumers to unwrap their silver lining, focus on the future, and embrace a little joy as they looked ahead to a new year.

Project Overview

Lay's 2021 Mood Match Food Packaging has been a Iron winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit PepsiCo Design and Innovation.

Iron Recognition

PepsiCo Design and Innovation was recognized with the coveted Iron A' Design Award in 2022, a testament to excellence of their work Lay's 2021 Mood Match Food Packaging.

PepsiCo Design and Innovation Press Releases

Our press releases on PepsiCo Design and Innovation and their work are made freely available for press members looking to add depth to their content. Journalists can access 50 press releases immediately, ready for your use.

Lay's Unveils 2021 Mood Match Limited-Edition Packaging

Lay's introduces 2021 Mood Match limited-edition packaging, designed to uplift and inspire consumers

PepsiCo Design and Innovation Newsroom

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