'Lay's Flavor Swap Influencer Kit' by PepsiCo Design and Innovation: Innovation in Food Packaging

Lay's Flavor Swap Influencer Kit

Food Packaging for PepsiCo Design and Innovation

For the swap, the Design Team combined the current Lay's bag design with the brand colors for each of the respective flavors: blue for Cool Ranch and green for Funyuns. The pattern in the concentric rings call back to the shapes of the original chips, highlighting the collaborative aspect between the brands. The team also created a collective influencer kit that was delivered to media personalities to start discussions and build buzz for the program.

PepsiCo Design and Innovation 2022 Agency Iron Press Kit № 137246

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Download Press Kit № 137246 Food Packaging for PepsiCo Design and Innovation by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Lay 039 s Flavor Swap Influencer Kit by PepsiCo Design and Innovation

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Food Packaging by PepsiCo Design and Innovation

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PepsiCo Design and Innovation Lay 039 s Flavor Swap Influencer Kit

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Details on photo contributions are located in the Image Credits Section.

PepsiCo Design and Innovation Food Packaging

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Photo credits are listed in the Image Credits Section.

Lay's Flavor Swap Influencer Kit Food Packaging Press Releases

Press releases for Lay's Flavor Swap Influencer Kit are now accessible in these languages: English.

Lay's Flavor Swap Influencer Kit Food Packaging Media Articles

We provide articles ready for publication on Lay's Flavor Swap Influencer Kit, offered in several languages: Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), Turkish, Arabic (Standard), Italian, French, Portuguese, Hindi, English, Spanish, German and Dutch.

Unique Properties

For the swap, the Design Team combined the current Lay’s® bag design with the brand colors for each of the respective flavors: blue for Cool Ranch® and green for Funyuns. The pattern in the concentric rings call back to the shapes of the original chips, highlighting the collaborative aspect between the brands. The team also created a collective influencer kit that was delivered to media personalities to start discussions and build buzz for the program.

Inspiration

What’s better than Funyuns® and Doritos®, some of Frito-Lay’s® most loved flavors and brands? Reimagining them in a whole new way by mashing things up and swapping flavors! For Summer 2021, Lay’s® Flavor Swap program brought the distinctive flavors of both Funyuns® and Doritos® to Lay’s® chips for a fun experiment meant to surprise and delight millennials who grew up with these beloved brands while generating social buzz.

Project Overview

Lay's Flavor Swap Influencer Kit Food Packaging has been a Iron winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit PepsiCo Design and Innovation.

Iron Recognition

PepsiCo Design and Innovation was recognized with the coveted Iron A' Design Award in 2022, a testament to excellence of their work Lay's Flavor Swap Influencer Kit Food Packaging.

PepsiCo Design and Innovation Press Releases

Discover PepsiCo Design and Innovation's journey through our press releases, available for all press members and journalists to use without restrictions. Available now: 50 press releases ready for immediate access by journalists.

Lay's Flavor Swap Influencer Kit Unveiled by PepsiCo Design & Innovation

PepsiCo Design & Innovation introduces the Lay's Flavor Swap Influencer Kit, a fun experiment reimagining beloved Frito-Lay flavors for Summer 2021.

PepsiCo Design and Innovation Newsroom

Visit PepsiCo Design and Innovation Newsroom for an inside look at exceptional design and award-winning projects.

You are currently viewing Media Showcase № 137246. Discover everything PepsiCo Design and Innovation has to offer in their newsroom, from award-winning projects to high-res media and valuable resources. You are currently viewing Press Kit / Media Showcase 137246 for the Lay's Flavor Swap Influencer Kit, with further content available in Newsroom 133313.