Artem Luxury Watch Straps
Packaging for Studio Otherness
Artem Straps is an Australia-based brand with a vision of redefining watch straps for the passionate collector. Artem's brand experience honors the intense perfectionism of the founding team and their ambition to be seen as the Aston Martin of watch straps. The brand takes a refined and technical approach, with a bright royal blue and soft greys. The logo and monogram take cues from the buckle design, with automotive curves and considered contrasts.
Download Press Kit № 139454
Download Press Kit № 139454 Packaging for Studio Otherness by Joel Derksen to access high-res images, essential texts, translations, and exclusive interviews—all in one.
Available Now for Your Next Story
At communication|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.
Please Note:
- Credit the work's creator and/or photographer.
- Mention communication|newsroom as your source.
- Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.
Let’s Collaborate: Your stories matter. communication|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.
Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.
Artem by Joel Derksen
Download 1800 Pixels JPEG Image.
Packaging by Joel Derksen
Download 1800 Pixels JPEG Image.
Joel Derksen Artem
Download 1800 Pixels JPEG Image.
Joel Derksen Packaging
Download 1800 Pixels JPEG Image.
Joel Derksen Designer Portrait Photo
Download 1800 Pixels JPEG Image.
Studio OthernessBrand Logo
Download 1800 Pixels JPEG Image.
Artem Luxury Watch Straps Packaging Press Releases
For Artem Luxury Watch Straps, we offer press releases in multiple languages, including: English.
Artem Luxury Watch Straps Packaging Media Articles
Explore our ready-to-use articles on Artem Luxury Watch Straps, available in multiple languages: Chinese (Mandarin), Arabic (Standard), Japanese, Dutch, German, Hindi, Turkish, Korean, Indonesian, Russian, English, Spanish, Italian, French and Portuguese, for your feature stories.
Unique Properties
Artem Straps is an Australia-based company with a vision of redefining watch straps for the passionate collector. Artem’s brand experience honours the intense perfectionism of the founding team and their ambition to be seen as the Aston Martin of watch straps. The brand takes a refined and technical approach, with a bright royal blue and soft greys. The logo and monogram take cues from the buckle design, with automotive curves and considered contrasts.
Tags
Packaging, watch, jewelry, premium, luxury, branding, lifestyle, netherlands, australia
Production Technology
Foil stamping, foam insert, GF Smith papers (Grey, Royal Blue), and frosted vellum box.
Design Challenge
The overall project was quite smooth - with the biggest challenge being quality assurance and colour matching in paper selection and box quality.
Project Duration
4 months, Netherlands
Operation Flow
Cover slides off, revealing velum inner box. Velum inner box opens on the side with typical flap seal
Research
Research involved competitor analysis - both in branding and in packaging experience. Key competitors focused on machismo or affordability. Artem instead chose to create an atmosphere of mystery and reverence. Most watch strap competitors focused on cost efficiency in their packaging, stepping away from a luxury experience. However the top-end watch brands (Blanc Pain, Rollex) all created incredible unboxing experiences, which we used as a baseline for the Artem packaging.
Inspiration
The engineering sensibility of the brand inspired a blocky and sculptural approach to the packaging, one that showcased the sharp edges and technical perfection of the brand. Shadow play and how the product would showcase on Instagram and in unboxing videos also drove key structural considerations.
Image Credits
Photographer: Ingmar Swalue
Project Overview
Artem Luxury Watch Straps Packaging has been a Bronze winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Joel Derksen was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work Artem Luxury Watch Straps Packaging.
Joel Derksen Press Releases
Attention press members and journalists: We offer a collection of press releases on Joel Derksen and their notable work, available for your unrestricted use. Instantly access 1 press releases, available exclusively for journalists.
Artem Luxury Watch Straps Unveils Innovative Packaging Design
Joel Derksen, Creative Director, Introduces Artem Luxury Watch Straps' New Packaging
Joel Derksen Newsroom
Explore Joel Derksen Newsroom to uncover award-winning design projects and more.
