Packaging
Luna Alpina

Packaging for Eurasia Elite

Arman Auzhanov, designer from Kazakhstan, created a complete vodka project for premium sector. He used images of Moon and Space as a clear semantic code based on modern technology materials. The positioning is based by two USP: emotional (vodka is produced in accordance with the phases of the Moon) and rational (it is cleaned using Moonstone filtration). The personal shaped bottle has debossing as lunar craters. For the label he used material with microcrystals making the dynamic image of the starry sky, and Lens Fresnel for the image of the Moon. Futuristic gift packaging completes the image.

Arman Auzhanov 2025 Professional Silver Press Kit № 163103

Download Press Kit № 163103

Download Press Kit № 163103 Packaging for Eurasia Elite by Arman Auzhanov to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Luna Alpina by Arman Auzhanov
Luna Alpina by Arman Auzhanov

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Consult the Image Credits Section for information on photo credits.

Packaging by Arman Auzhanov
Packaging by Arman Auzhanov

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Photo credits are listed in the Image Credits Section.

Arman Auzhanov Luna Alpina
Arman Auzhanov Luna Alpina

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Photo credits are listed in the Image Credits Section.

Arman Auzhanov Packaging
Arman Auzhanov Packaging

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Image Credits Section holds all necessary photo accreditation details.

Arman Auzhanov Designer Portrait Photo
Arman Auzhanov Designer Portrait Photo

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. For attribution details, see the Image Credits Section.

Eurasia EliteBrand Logo
Eurasia EliteBrand Logo

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. For photo credit information, refer to the Image Credits Section.

Design Newswire
Luna Alpina Packaging Press Releases

Discover our press releases for Luna Alpina available in the following languages: English.


Unique Properties

The name LUNA personifies the essence of premium positioning. The epithet "sky vodka" supports it. The positioning is supported by two USP: emotional - vodka is produced in accordance with the phases of the moon, and rational - it is cleaned with a moonstone. The unique bottle is debossed by the lunar craters shape, sparkling on the shelf. For the label we use a material making the starry sky image n dynamics, which supports the theme of space. Futuristic gift packaging makes a mysterious image

Tags

luna, moon, sky-vodka, vodka, Fresnel lens, Arman, Auzhanov, starry sky

Production Technology

We used various modern technologies that attract attention: deep lens Fresnel, which creates the effect of a voluminous iridescent moon, hot foil and Brail glossy varnish glowing in ultraviolet light. The label is made of special material with a velvet effect, with millions of glittering crystals. The personal mold for bottle, slightly tinted glass and transparent T-shape closure with black leg create a unique premium image. Futuristic gift packaging combines matte plastic and metal.

Design Challenge

Today’s vodka market is one of the most highly competitive. Almost all imaginable positions are already taken. So the most difficult task is to find a way to stand out on it.

Project Duration

The project started in December 2021 in Minsk and finished in December 2023 in Shymkent

Operation Flow

The label with the glittering deep lens Fresnel looking like the moon and millions of shimmering crystals draws attention of any customer passing by the shelf and creates a desire pick up the bottle to take a closer look.

Research

Before that, there was no product on the domestic market of Kazakhstan with the potential for the world export. "Luna" vodka is created to be attractive for the Kazakhstani mentality and at the same time to contain a message understandable to foreigners. People of generation Y (which is the most solvent both in Kazakhstan and in the world) are attracted by stories mystical and real.

Inspiration

For the base of brand, we have chosen the moon as an archetypal symbol, understandable to everyone and easy to remember. It is often used in literature and art, sounds in poetry and music. Many people believe in its influence on our psychological and even physiological condition. We decided to create the Image of the moon and the whole space using clear semantic code and innovative visual solutions based on contrast materials.

Project Overview

Luna Alpina Packaging has been a Silver winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit Arman Auzhanov.

Arman Auzhanov Designer Portrait Photo Award Logo
Silver Recognition

Arman Auzhanov was recognized with the coveted Silver A' Design Award in 2025, a testament to excellence of their work Luna Alpina Packaging.

DesignPRWire
Arman Auzhanov Press Releases

Discover Arman Auzhanov's journey through our press releases, available for all press members and journalists to use without restrictions. Immediate access is granted to 1 press releases for all journalists.


Luna Alpina Vodka Packaging by Arman Auzhanov Wins Silver at 2025 A' Design Award for Innovation and Artistry

Arman Auzhanov's Luna Alpina vodka packaging, inspired by the symbolism of the moon and the allure of space, has been honored with the Silver A' Packaging Design Award 2025, recognizing its unique blend of emotional storytelling, advanced materials, and premium positioning, crafted between 2021 and 2023 across Minsk and Shymkent.


Arman Auzhanov Designer Portrait Photo
Arman Auzhanov Newsroom

Arman Auzhanov Newsroom is your gateway to exploring acclaimed design and award-winning works.

You are currently viewing Media Showcase № 163103. Check out Arman Auzhanov's newsroom for an exhaustive resource hub, featuring award-winning works and exclusive media content. You are here: Press Kit / Media Showcase 163103 about Luna Alpina. Additional content is available in Newsroom 267131.

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