Grace Flow Protein Boost
Packaging for Jeff Wu
Pickick Grace Flow Protein Boost targets fitness lovers, divided into two series. The Pin series, with liquid protein, suits casual body shapers, especially women. Its bottle is slender. The Ku series of rapid protein, is for professional male fitness buffs. Its bottle is strong, with a grip-friendly neck, and colors mark flavors. In design, the brand logo's split. Chinese characters and English blend. Shared strokes of Pin, Ku, and P form unique visuals, showing a young, trendy style, fitting the brand idea.
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Grace Flow Protein Boost by Jeff Wu
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Packaging by Jeff Wu
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Jeff Wu Grace Flow Protein Boost
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Jeff Wu Packaging
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Unique Properties
The design extracts the brand name, where "cool" is a visual symbol representing the unique brand proposition of youth fashion. The combination of the Chinese character "Cool" and the English brand name "PICKICK" forms the main visual element, with the strokes of "Cool" and the English letter "P" co drawing. The bottle design has added a handle for the neck and color differentiation to enhance taste. The overall neck design of the bottle body has increased its recognizability.
Tags
GraceFlow Protein Boost
Production Technology
Outer bottle: PET, stretch blow molded. Bottle labeling process: Metal colored heat shrink film, fully wrapped form.
Design Challenge
This is a new brand. How to expand the brand's popularity, how to cater to young fitness people in the packaging, how to make the packaging more attractive and functional, how to make the packaging more social, and how to let consumers share the packaging through the Internet are the problems we need to solve. So we increase the recognition of packaging through simple opposite sex design, combine products with brand names through symbol design, and increase brand influence.
Project Duration
The project will start in March 2024, the design will be finalized in July 2024, and the product will be launched in September 2004
Operation Flow
Starting from the product, it is convenient for the consumer group. In the past, protein powder was used to supplement protein after exercise. Our product is liquid protein, so it can be opened and consumed immediately to quickly replenish protein. Simultaneously combining several unique flavors is very convenient and time-saving.
Research
Starting from the product, it is convenient for the consumer group. In the past, protein powder was used to supplement protein after exercise. Our product is liquid protein, so it can be opened and consumed immediately to quickly replenish protein. Simultaneously combining several unique flavors is very convenient and time-saving.
Inspiration
For the product, this is a high protein functional beverage, mainly aimed at young fitness enthusiasts, with a unique and trendy design. For brands, "Pinku" is a new brand. To highlight the brand name and expand its influence, the design needs to be associated with the brand. Therefore, a design combining the Chinese character "ku" in the brand name with the English brand name was extracted.
Image Credits
Design agency:Beijing Perfect Point Design Design Director：Jeff Wu
Project Overview
Grace Flow Protein Boost Packaging has been a Bronze winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Jeff Wu was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work Grace Flow Protein Boost Packaging.
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