Vegetable Cooking Oil
Packaging for Jeff Wu
The packaging design for this vegetable edible oil represents a modern, sustainable approach that prioritizes environmental responsibility and functional efficiency. Made from low carbon, eco friendly, and fully recyclable materials, the packaging not only reduces environmental impact but also excels in preserving the freshness and quality of the oil. Departing from traditional oil bottle designs, the use of carton packaging introduces a bold and innovative visual identity, setting the product apart on the shelf while reinforcing its commitment to sustainability and practicality.
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Vegetable Cooking Oil by Jeff Wu
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Packaging by Jeff Wu
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Jeff Wu Vegetable Cooking Oil
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Jeff Wu Packaging
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Unique Properties
1. Packaging materials are low-carbon, environmentally friendly and recyclable. 2. New materials perform well in keeping food fresh, ensuring product quality to a greater extent. 3. Lightweight and unbreakable transportation characteristics: The material is light and reduces the transportation burden. 4. Packaging design for easy stacking: The square packaging shape makes it more convenient for storage and transportation. 5. Carton packaging is completely different from traditional oil bottles,
Tags
Low carbon and environmentally friendly packaging, vegetable edible oil
Production Technology
Paper box
Design Challenge
The biggest challenge of this project is to choose suitable packaging materials and how to embody the concept of low-carbon and environmental protection from a design perspective.
Project Duration
The project started in July 2013, with a design cycle of one month. After completion, the finished product will be launched in September
Research
The project adopts the concept of low-carbon and environmental protection, so we started with the selection of packaging materials. Through experiments, we believe that this paper box form is very suitable for the project concept. The new paper box oil material has the following advantages: Low carbon, environmentally friendly and recyclable; Superior preservation effect; Lightweight and non fragile transportation characteristics; Easy to stack packaging design; Through innovative design and materials, our vegetable edible oil packaging not only stands out visually, but also seeks novelty and change in functionality.
Inspiration
The packaging design is adopted, highlighting the concept of "lightness". The green leaves and products in the picture form an infinity symbol "♾", symbolizing the low-carbon and environmentally friendly concept of the product. The overall design is light and natural, the packaging itself is easy to carry and use, and the material can be recycled well. The product name area adopts a functional design language to make the information easy to identify.
Project Overview
Vegetable Cooking Oil Packaging has been a Iron winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Image Credits
For design images and photos please credit Jeff Wu.
Iron Recognition
Jeff Wu was recognized with the coveted Iron A' Design Award in 2025, a testament to excellence of their work Vegetable Cooking Oil Packaging.
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Discover outstanding design and award-winning initiatives in the Jeff Wu Newsroom.
