Packaging
Joy To Go

Packaging for Joy Studio

The Joy To Go fast food delivery packaging integrates the cute little character IP named Joy with food, creating a cohesive design throughout the package system. These playful elements are not only designed for fun but also hint at the packaging's opening mechanism. For example, a character with a hamburger on his head is shown on the hamburger's packaging. More hamburger ingredients can be gradually seen only after the users open the lid. Moreover, the packaging can be reused, as the patterns can be torn off to create bookmarks, which helps to promote environmental awareness.

Qingyu Du 2025 Partnership Iron Press Kit № 165104

Download Press Kit № 165104

Download Press Kit № 165104 Packaging for Joy Studio by Qingyu Du to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Joy To Go by Qingyu Du
Joy To Go by Qingyu Du

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Image attributions can be found in the Image Credits Section.

Packaging by Qingyu Du
Packaging by Qingyu Du

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. For photo credit information, refer to the Image Credits Section.

Qingyu Du Joy To Go
Qingyu Du Joy To Go

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. For photo credit information, refer to the Image Credits Section.

Qingyu Du Packaging
Qingyu Du Packaging

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Image Credits Section holds all necessary photo accreditation details.

Joy StudioBrand Logo
Joy StudioBrand Logo

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Image Credits Section holds all necessary photo accreditation details.

Unique Properties

The Joy To Go fast food delivery packaging cleverly integrates the cute little character IP named Joy with food, creating a cohesive design throughout the packaging. With its fun and colorful appearance, the design aims to bring joy to consumers, resonating with the brand name. The packaging boasts flat illustrations that brilliantly exhibit the brand's quality and playfulness, complemented by vibrant colors that captivate consumer attention and deliver a powerful visual impact. Moreover, the Joy patterns can be easily removed from the package and used as bookmarks, injecting joy into everyday life.

Tags

Food packaging, illustration, fast food, takeout food, consumer products packaging, packaging concepts

Production Technology

For the packaging design, environmentally friendly and recyclable paper and paper-pulp materials have been selected to comply with environmental standards, minimize pollution, and preserve the environment. The structure is simple, effectively reducing material usage. Most components can be flattened, resulting in a smaller volume during transportation. Non-toxic, low-VOC, eco-friendly inks are applied to ensure vibrant colors while adhering to food safety standards and safeguarding consumer health. Moreover, the packaging can be reused, as the patterns can be torn off to create bookmarks, which helps to promote environmental awareness.

Design Challenge

Initially, we wanted to design a complex and interesting structure similar to a pop-up book, combining packaging, IP, and food. But as the design progressed, we changed our design strategy, considering the categories, transportation, cost, and environmental protection of fast-moving consumer goods. We followed the concept of less is more and hoped to present creativity in the simplest and most direct form. It is presented in the form you see now through continuous attempts and optimization.

Project Duration

The project started in April 2024 in Beijing and finished in October 2024 in Beijing

Operation Flow

We combine food with the IP character through flat illustrations, integrating them into the packaging structure. For example, We designed a character with a hamburger on his head. After the user opens the lid, more hamburger ingredients can be gradually seen. When the user drinks, a diving figure can be seen on the top of the lid. When the user opens the lid of the French fries, it seems that a tomato French fry man is taking off his hat to show respect. The eyes hidden in the ketchup reveal a mischievous and interesting temperament. These playful elements showcase the brand's funny quality and hint at the packaging's opening mechanism.

Research

We study how to cleverly integrate brands, IP, and food to reflect their brand personality and differentiation. We combine packaging structure and materials selection with concepts such as practicality, convenience, safety, and environmental protection. Through market research, network, and book research on fast food packaging, we analyze consumer preferences, refine brand characteristics, conceive design plans, and promote the execution of the entire design.

Inspiration

To embody the "Joy" in the brand name, we created a character IP named Joy, integrating this character with food throughout the packaging design, resulting in a visually playful and innocent effect. We aim for this fun and colorful design to allow consumers to take home not only food but also happiness, enabling them to enjoy a unique atmosphere while savoring their meals. This approach encourages customers to leave with delicious food, smiles on their faces, and a lasting positive impression of the brand.

Image Credits

Du Qingyu

Project Overview

Joy To Go Packaging has been a Iron winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

 Award Logo
Iron Recognition

Qingyu Du was recognized with the coveted Iron A' Design Award in 2025, a testament to excellence of their work Joy To Go Packaging.

Newsroom
Qingyu Du Newsroom

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You are currently viewing Media Showcase № 165104. Dive into Qingyu Du's newsroom to find their best work, alongside a wealth of high-res images, interviews, and essential links. You are currently viewing Press Kit / Media Showcase 165104 for the Joy To Go, with further content available in Newsroom 356749.

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